U.S. Frozen Dessert Market Trends

U.S. Frozen Dessert Market size was valued at USD 33.86 Billion in 2023 and is poised to grow from USD 35.42 Billion in 2024 to USD 50.75 Billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

Due to the presence of numerous regional competitors, the frozen desserts market in the United States is highly fragmented. Unilever, Nestlé, Blue Bell Ice Cream, Wells Enterprises, Inc., Winward Brands, LLC, Tofutti Brands, Inc., MTY Food Group, Dairy Farmers of America, Inc., and Conagra Brands are a few of the leading companies in the market. To stay competitive, businesses have been employing a variety of expansion methods, including alliances and the introduction of new products. 'Nestlé S.A.', 'Unilever plc', 'General Mills Inc.', 'Wells Enterprises Inc.', 'The Kraft Heinz Company', 'Rich Products Corporation', 'Blue Bell Creameries', 'Dean Foods Company', 'Mars, Inc.', 'Turkey Hill Dairy', 'Baskin-Robbins', 'The Hershey Company', 'Schwan's Company', 'Dreyer's Grand Ice Cream Holdings, Inc.', 'Tillamook County Creamery Association', 'Ben & Jerry's Homemade Holdings Inc.', 'Prairie Farms Dairy Inc.', 'Graeter's Ice Cream', 'The J.M. Smucker Company', 'CoolBrands International Inc.'

Consumers are increasingly looking for frozen desserts that are healthier, contain natural ingredients, and are free from artificial additives. This has led to the development of a range of new frozen dessert products that cater to these preferences, such as dairy-free and vegan ice creams.

Due to its various health benefits, gelato has become a reliable meal substitute in today's fast-paced society. According to the International Dairy Foods Association, the sale and manufacturing of ice cream and related frozen treats, such gelato, contribute more than USD 39 billion to the US economy. Gelato's high protein content has made it a popular snack among athletes, especially those following a tight regimen since it allows for a healthy treat without deviating from a diet. The market for frozen desserts in North America is also being driven by a rise in gelato consumption. The popularity of gelato has increased recently due to consumer demand for new and creative flavors.

The largest region for frozen desserts in the U.S. is the West, which includes states like California, Washington, and Oregon. This region has a high consumption of ice cream and frozen yogurt due to its warm weather and high population. Additionally, the Midwest region, which includes states like Wisconsin and Minnesota, is known for its production of dairy products and has a significant market share in the ice cream segment.