USD 6.8 billion
U.S. Frozen Pizza Market Size, Share, and Growth Analysis
U.S. Frozen Pizza Market By Type (Non-Vegetarian Pizza, Vegetarian Pizza), By Crust Type (Thick Crust, Thin Crust), By Distribution Channel (Quick Service Restaurants (QSR), Full-Service Restaurants), By Country - Industry Forecast 2025-2032
Report ID:
SQMIC30I2395 |
Region:
Country |
Published Date: January, 2025
Pages:
198
|Tables:
123
|Figures:
77
Format -
U.S. Frozen Pizza Market Insights
U.S. Frozen Pizza Market size was valued at USD 6.8 billion in 2023 and is poised to grow from USD 7.21 billion in 2024 to USD 11.59 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).
The demand for the product has been driven by homeowners' growing propensity to create an inside atmosphere in outdoor locations. Regular thin crust, ultra-thin crust, deep dish, classic/thick crust, packed crust, and rising crust are all different varieties of frozen pizza. The popularity of gluten-free frozen pizzas has been boosted by increased health consciousness among customers and the prevalence of gluten allergies.
The simplicity and speed of preparation of frozen pizzas is one of the key reasons consumers purchase them. Many people don't have the time to cook from scratch due to busy schedules, therefore frozen food provides a practical answer. Frozen pizzas are not only practical, but they also last longer than fresh food, allowing individuals to stock up and have them on hand when they are required. Furthermore, frozen food is prepared and packaged while it is still at its freshest, guaranteeing that the quality will endure even after several months in the freezer. Many individuals choose frozen food because of its constancy in quality.
The frozen pizza market is competitive based on product innovation, product quality, price, toppings, brand recognition, customer loyalty, marketing efficacy, promotional activity effectiveness, consumer convenience for ordering and delivery, and the ability to recognise and cater to consumer preferences. The gross profit margin that is created is significantly influenced by all of these variables.
Additionally, the cost of shipping the item from one nation to another and the currency rate between those nations have an impact on the final price. Freight costs are another aspect that affects the product pricing. Frozen pizza costs were lower during the pandemic because producers had to sell the product for less money to clear out their stock. The growing desire for convenience foods is what drives the market for frozen food. Frozen pizzas are now considered to be high-end cuisine. They are the standard thin crust, the extra thin crust, the deep-dish, the packed crust, the traditional/thick crust, and the rise crust. The market is also growing as a result of other factors like rising disposable income, a higher standard of living, and the quickening development of the number of major retail chains.
U.S. Frozen Pizza Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Vegan & Vegetarian
Fastest Growth
Vegan & Vegetarian
Growth Rate
6.1% CAGR
U.S. Frozen Pizza Market 2022-2030 ($ Bn)
Country Share for Southwest Region- 2022 (%)
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U.S. Frozen Pizza Market Segments Analysis
U.S. Frozen Pizza Market is segmented by Type, Crust Type, Distribution Channel and region. Based on Type, the market is segmented into Non-Vegetarian Pizza and Vegetarian Pizza. Based on Crust Type, the market is segmented into Thick Crust, Thin Crust and Stuffed Crust. Based on Distribution Channel, the market is segmented into Quick Service Restaurants (QSR), Full-Service Restaurants, Online Delivery and Supermarkets/Hypermarkets. Based on country, the market is segmented into USA.
U.S. Frozen Pizza Market Analysis by Toppings
In 2022, the chicken category held the largest share of about 31.5% of the frozen pizza market in the United States. Due to the increased flavor options and addition of protein to the meal, chicken pizza is more popular than regular pizza. In order to generate distinctive flavor combinations, chicken can be seasoned in a variety of ways. In addition, chicken is a lean protein source and is regarded as being healthier than some other pizza toppings like sausage or pepperoni. In addition, the rise of fast-casual eateries and the preference for healthier foods have contributed to the popularity of chicken pizza.
The bacon market is anticipated to expand at a 9.5% CAGR between 2023 and 2030. Because bacon has a flavor that many people enjoy—savory, salty, and just a little bit smoky—it's common to find frozen pizza with bacon on it. Melted cheese and bacon on a crispy crust is another popular and satisfying option for many people. Bacon is also a flexible ingredient.
U.S. Frozen Pizza Market Analysis by Distribution Channel
In 2022, the supermarkets & hypermarkets segment had the majority of revenue with a share of 30.7%. Along with a rise in the working class population, frozen dinners are becoming more popular with consumers. Supermarkets offer a wide selection of frozen foods, such as pizza and other options, making it easier for customers to purchase the products. The pandemic altered the market for frozen food through online stores and smartphone apps.
The online market is projected to expand at a CAGR of 11.2% between 2023 and 2030. The internet distribution channel has raised consumer interest in the frozen pizza industry. Value-added services provided by e-retailers, such as money-back guarantees, significant discounts, free shipping, the availability of a selection of products, and pay-after-delivery, are also expected to increase online sales in the coming years.
U.S.Frozen Pizza Market ByType 2022 (%)
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U.S. Frozen Pizza Market Regional Insights
In 2022, the Southwest United States held the highest market share at 29.4%. There is an increasing demand for frozen pizza in the Southwest region of the United States, which can be ascribed to a number of factors. For busy families and individuals looking for quick and delectable meal options, frozen pizza is gaining significant popularity. People are inclined towards purchasing frozen meals as a quick and easy answer in order to cope with their hectic lifestyles.
The Northeast United States is predicted to exhibit a CAGR of 8.1% between 2023 and 2030. Convenience, variety, and affordability all help to explain why demand for frozen pizza is growing. With busy schedules, consumers' desire for quick and easy meals. Frozen pizza satisfies this requirement by offering a hot meal in a matter of minutes. Market players are also offering consumers a variety of flavor and dietary choices. The diverse preferences and needs of the clients are taken into account when making their selections.
U.S. Frozen Pizza Market By Geography, 2022-2030
- Largest
- Fastest
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U.S. Frozen Pizza Market Dynamics
U.S. Frozen Pizza Market Drivers
Convenient Food Choice
- Frozen pizza is a convenient meal option for busy consumers who do not have the time or energy to cook a meal from scratch. It is easy to prepare and can be ready in just a few minutes, making it a popular choice for quick meals or snacks.
U.S. Frozen Pizza Market Restraints
Health Concerns
- Frozen pizza is often criticized for being high in calories, sodium, and fat, which can contribute to health problems such as obesity, high blood pressure, and heart disease.
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U.S. Frozen Pizza Market Competitive Landscape
A small number of well-established players and recent entrants define the industry. The expanding popularity of American frozen pizza is drawing the attention of several major players. Players are expanding the range of services they offer in an effort to keep their market share.
Top Players in U.S. Frozen Pizza Market
- Domino's Pizza (USA)
- Pizza Hut (USA)
- Little Caesars (USA)
- Marco's Pizza (USA)
- Papa Murphy's (USA)
- California Pizza Kitchen (USA)
- Mellow Mushroom (USA)
- Blaze Pizza (USA)
- Jet's Pizza (USA)
- Hungry Howie's Pizza (USA)
- Sbarro (USA)
- Round Table Pizza (USA)
- Godfather's Pizza (USA)
- Mountain Mike's Pizza (USA)
- Papa Gino's (USA)
U.S. Frozen Pizza Market Recent Developments
- In November 2022, The Meat-Free Chicken Style pizza, which features Dr. Oetkar's The Good Baker's characteristic stone-baked crust along with marinated chicken-style chunks, creamy mozzarella, and other toppings, was introduced.
- In February 2020, A U.S. provider of pizza dough named Rizzuto Food was purchased by Rich Corporation Products. Rizzuto Foods provides gluten-free and cauliflower crust choices for their flatbread and pizza products.
U.S. Frozen Pizza Key Market Trends
- Increased demand for plant-based options: As consumers become more health-conscious and environmentally aware, there has been a growing demand for plant-based frozen pizza options. Manufacturers are responding by introducing more vegetarian and vegan options, such as those made with plant-based cheese and meat alternatives.
- Growth of premium and artisanal frozen pizza: While traditional frozen pizza brands still dominate the market, there has been a growing trend towards premium and artisanal frozen pizza options. These products often feature higher quality ingredients and unique flavor profiles, and are targeted towards consumers who are willing to pay a premium for a better pizza experience.
- Focus on health and wellness: With concerns about the health impact of processed foods, frozen pizza manufacturers are looking for ways to make their products healthier. This includes introducing lower calorie and lower sodium options, as well as gluten-free and organic varieties.
- Emphasis on convenience and innovation: As consumers lead increasingly busy lives, convenience remains a key factor driving the growth of the frozen pizza market. Manufacturers are introducing new and innovative products that make it even easier for consumers to enjoy pizza at home, such as microwavable and personal-sized options.
U.S. Frozen Pizza Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the U.S. Frozen Pizza market is the demand for the product has been driven by homeowners' growing propensity to create an inside atmosphere in outdoor locations. Regular thin crust, ultra-thin crust, deep dish, classic/thick crust, packed crust, and rising crust are all different varieties of frozen pizza. The popularity of gluten-free frozen pizzas has been boosted by increased health consciousness among customers and the prevalence of gluten allergies.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 6.8 billion |
| Market size value in 2032 | USD 11.59 billion |
| Growth Rate | 6.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on U.S. Frozen Pizza Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on U.S. Frozen Pizza Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the U.S. Frozen Pizza Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Frozen Pizza Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Frozen Pizza Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S. Frozen Pizza Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
U.S. Frozen Pizza Market Report Snapshots
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