U.S. Candy Market Size, Share, Growth Analysis, By Product type(sugar candy, chocolate candy), By Region(South, West) - Industry Forecast 2024-2031

U.S. Candy Market Drivers

Candy being Number one Preference of Sweet Craving will Boost its Demand in Coming Years

• The candy market is anticipated to develop as a result of the rising demand for chocolate candies. The market has grown as a result of the widespread popularity of chocolate candies, not just among children but also adults. From Halloween to Diwali and Eid, chocolate chocolates are a staple dessert during many celebrations. Thus, it has been determined that rising consumption of chocolate candies for various celebrations and events will help to the growth and expansion of the candy industry. In the US, children are known to prefer Halloween candies. Additionally, the introduction of fresh chocolate sweets has increased demand for candies.

• A growing number of new product developments have contributed to the candy market's rapid growth. There are various flavours and shapes of candies available on the market. Big Red, for example, is a cinnamon-flavoured gum produced by Mars Incorporated. Companies are also launching new products, which is increasing market demand for candies. Product development was also aimed at addressing the growing health concerns associated with candy consumption, such as diabetes. This has prompted the market's major players to develop sugar-free candies aimed at the diabetic population while also lowering the risk of potential diabetes among their customers.

U.S. Candy Market Restraints

Various Health Risks associated with Consuming Candy to Hinder Market Growth

• Additionally, the sweets have been linked to a number of health problems, including mouth infections and obesity. Children's tooth infections are particularly known to be brought on by chocolate, thus it is recommended that you only eat a small amount of it. High chocolate and candy consumption among adults is known to contribute to obesity.

• One of the main causes of weight gain among consumers is recognised to be the high intake of chocolate sweets. Because it contains a lot of sugar, fat, and calories, eating a lot of dark chocolate has been linked to weight gain and obesity in consumers.