Top Teeth Whitening Companies

Teeth Whitening Market size was valued at USD 7.2 Billion in 2023 and is poised to grow from USD 7.56 Billion in 2024 to USD 11.13 Billion by 2032, growing at a CAGR of 5% during the forecast period (2025-2032).

The market studied is moderately consolidated, with a few companies currently dominating the market globally. Some of the major market players have acquired the maximum share. The players are focusing on developing innovative products to increase their market shares along with strategic alliances to expand their product portfolios. 'Procter & Gamble', 'Colgate-Palmolive Company', 'Johnson & Johnson', 'Unilever', 'GlaxoSmithKline', 'Philips', 'Ultradent Products Inc.', 'Beaming White LLC', 'GLO Science', 'BriteSmile Inc.', 'Dentsply Sirona', 'Biolase Inc.', 'G&H Orthodontics', 'SmileDirectClub', 'Beyond Dental & Health Inc.', 'BrilliantSmile Sweden AB', 'Rembrandt', 'Waterpik Inc.', 'Oral-B', 'Crest'

Consumer awareness about self-grooming and oral hygiene is one of the major factors expected to drive growth in the global teeth whitening products market. Growing demand for herbal oral products is opening up new markets for herbal teeth whitening products. Alcohol, essential oils, chlorhexidine, and other chemicals are found in oral products. Furthermore, long-term use of such products causes changes in taste perception, as well as dryness or irritation of oral tissues. As a result, demand for herbal teeth whitening products is expected to rise during the forecast period.

Social media, on its own, is playing an important role in promoting at-home teeth whitening procedures. According to White Dental Beauty, a 2016 survey conducted by a London dental surgery revealed that 84% of respondents felt more pressure to have a perfect smile as the number of adults and celebrities seeking orthodontic treatment increased. According to a Forbes article from 2019, 5% of influencers who offer product or service recommendations drive 45% of social influence, which will help to strengthen the teeth whitening market.

North America held a major share in the global teeth whitening market, and it is expected to show a similar trend over the forecast period, without significant fluctuations. The United States is anticipated to dominate the teeth whitening market, owing to the growing inclination toward cosmetic dentistry. The adoption of these products is likely to increase in the coming years due to increasing awareness of dental aesthetics.