Global Superfood Powders Market

Global Superfood Powders Market Size, Share, Growth Analysis, By Type(Fruits & Vegetables Powder and Herbs & Roots Powder), By Distribution Channel(Offline Market and Online Market) - Industry Forecast 2024-2031


Report ID: SQMIG30C2089 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 59 | Figures: 75

Global Superfood Powders Market Insights

Global Superfood Powders Market size was valued at USD 7.10 billion in 2022 and is poised to grow from USD 7.61 billion in 2023 to USD 13.27 billion by 2031, growing at a CAGR of 7.2% in the forecast period (2024-2031).

The increasing awareness among consumers about the importance of adopting a healthy lifestyle has led to a surge in demand for superfood powders across the world. These powders are made by grinding nutrient-rich superfoods into a fine powder that can be added to food and beverages for regular consumption. Superfoods are becoming popular among health-conscious consumers due to their numerous benefits, including immune system support, detoxification, and stress reduction. This trend towards health and wellness products has encouraged food industry brands and companies to expand their product lines to include superfoods, thereby increasing their market share. Superfood powders are derived from antioxidant-rich vegetables and fruits and are designed to enhance overall health and immunity. For instance, moringa, which has detoxifying properties, has been increasingly used in food and beverages, such as green smoothies, teas, and salads. Consumers prefer these products as they are perceived to be ‘natural’ and have minimal impact on the environment, thus satisfying ethical concerns. As diet-related diseases such as obesity and diabetes become increasingly prevalent, consumers are opting for healthy diets that include functional foods with various benefits. This has led to the growing popularity of superfood products worldwide, particularly in the U.S., Canada, Germany, and France. The future market growth is expected to be driven by new product launches. The application of superfoods has also expanded to beverages, with chia seeds, pumpkin seeds, and sunflower seeds being increasingly used in blended powdered form. Superfood brands are incorporating these ingredients to capture a significant market share. Consumers are now seeking foods that boost gut and brain health while also being eco-friendly and socially responsible. Manufacturers are responding by testing alternative crops and aligning with suppliers that offer clean-label or organic goods.

US Superfood Powders Market is poised to grow at a sustainable CAGR for the next forecast year.

$5,300
BUY NOW GET FREE SAMPLE
Want to customize this report?

Our industry expert will work with you to provide you with customized data in a short amount of time.

REQUEST FREE CUSTOMIZATION

FAQs

Global Superfood Powders Market size was valued at USD 7.10 billion in 2022 and is poised to grow from USD 7.61 billion in 2023 to USD 13.27 billion by 2031, growing at a CAGR of 7.2% in the forecast period (2024-2031).

The global superfood powders market is highly competitive, with several players vying for market share. Companies are focusing on product innovation and development to gain a competitive edge. They are also expanding their distribution networks and engaging in partnerships and collaborations to increase their market reach. Additionally, players are focusing on marketing strategies, such as social media and influencer marketing, to build brand awareness and promote their products. With the increasing demand for health and wellness products, the competition in the superfood powders market is expected to intensify, leading to further product innovation and market growth. 'Navitas Organics (US)', 'Sunfood Superfoods (US)', 'Organic Traditions (Canada)', 'Nutiva (US)', 'Amazing Grass (US)', 'Terrasoul Superfoods (US)', 'Garden of Life (US)', 'Nubeleaf (US)', 'Your Super (US)', 'Superfoodies (Netherlands)', 'Naturya (UK)', 'Pines International (US)', 'Synergy Natural (Australia)', 'Suncore Foods (US)', 'KOS (US)', 'HealthForce Superfoods (US)', 'Alovitox (US)', 'Sevenhills Wholefoods (UK)', 'Laird Superfood (US)', 'Acai Roots (US)'

One key driver of the global superfood powders market is the growing awareness and demand for health and wellness products. As consumers become more health-conscious, they are seeking functional foods that offer various benefits, including immunity support, stress reduction, and detoxification. Superfood powders, which are derived from nutrient-rich superfoods, are increasingly popular among consumers due to their perceived natural and eco-friendly properties. This trend is expected to continue, driving the growth of the superfood powders market and presenting opportunities for players in the market to expand their product lines and market share.

One of the key market trend in the superfood powders industry is the increasing demand for organic and clean-label products. Consumers are seeking natural and eco-friendly foods that are free from artificial preservatives and chemicals. This has led to an increase in the number of organic and non-GMO superfood powders available in the market. Additionally, consumers are looking for products that are sustainably sourced and produced, leading to the emergence of more ethical and socially responsible brands. As these trends continue, players in the superfood powders market will need to adapt to changing consumer preferences and prioritize sustainability and transparency in their operations.

North America dominated the global market. This can be attributed to the growing demand for health and wellness products and the increasing awareness of the benefits of superfoods among consumers. The market is highly competitive, with several key players, such as Navitas Naturals, Sunfood Superfoods, and Natures Superfoods. The region is expected to maintain its dominance over the forecast period due to the growing demand for natural and organic products.

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global Superfood Powders Market

Product ID: SQMIG30C2089

$5,300
BUY NOW GET FREE SAMPLE