Global Superfood Powders Market

Global Superfood Powders Market Size, Share, Growth Analysis, By Type(Fruits & Vegetables Powder and Herbs & Roots Powder), By Distribution Channel(Offline Market and Online Market) - Industry Forecast 2023-2030


Report ID: SQMIG30C2089 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 59 | Figures: 75

Global Superfood Powders Market Insights

Global Superfood Powders Market size was valued at USD 7.10 billion in 2022 and is poised to grow from USD 7.61 billion in 2023 to USD 13.27 billion by 2031, growing at a CAGR of 7.2% in the forecast period (2024-2031).

The increasing awareness among consumers about the importance of adopting a healthy lifestyle has led to a surge in demand for superfood powders across the world. These powders are made by grinding nutrient-rich superfoods into a fine powder that can be added to food and beverages for regular consumption. Superfoods are becoming popular among health-conscious consumers due to their numerous benefits, including immune system support, detoxification, and stress reduction. This trend towards health and wellness products has encouraged food industry brands and companies to expand their product lines to include superfoods, thereby increasing their market share. Superfood powders are derived from antioxidant-rich vegetables and fruits and are designed to enhance overall health and immunity. For instance, moringa, which has detoxifying properties, has been increasingly used in food and beverages, such as green smoothies, teas, and salads. Consumers prefer these products as they are perceived to be ‘natural’ and have minimal impact on the environment, thus satisfying ethical concerns. As diet-related diseases such as obesity and diabetes become increasingly prevalent, consumers are opting for healthy diets that include functional foods with various benefits. This has led to the growing popularity of superfood products worldwide, particularly in the U.S., Canada, Germany, and France. The future market growth is expected to be driven by new product launches. The application of superfoods has also expanded to beverages, with chia seeds, pumpkin seeds, and sunflower seeds being increasingly used in blended powdered form. Superfood brands are incorporating these ingredients to capture a significant market share. Consumers are now seeking foods that boost gut and brain health while also being eco-friendly and socially responsible. Manufacturers are responding by testing alternative crops and aligning with suppliers that offer clean-label or organic goods.

US Superfood Powders Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 7.10 billion

Largest Segment

Fruits and Vegetables Powder

Fastest Growth

Herbs and Roots Powder

Growth Rate

7.2% CAGR

Global Superfood Powders Market ($ Bn)
Country Share for North America Region (%)
Global Superfood Powders Market Size By Type ($ Bn)
Global Superfood Powders Market Size By Type (%)

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Global Superfood Powders Market Segmental Analysis

The Global Superfood Powders market is segmented by type, distribution channel, and region. Based on type, the market can be segmented into fruits and vegetables powder, and herbs and roots powder. Based on distribution channel, the market is segmented into offline market, and online market. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Superfood Powders Market Analysis by Type

By type, the market can be segmented into fruits & vegetables powder and herbs & roots powder. The Fruits and Vegetables Powder segment dominated the Superfood Powders Market. This is mainly due to the high demand for organic and natural products, as well as the increasing awareness of the health benefits associated with consuming fruits and vegetables. Additionally, the ease of preparation and consumption of fruits and vegetable powders make them a popular choice among consumers who are looking for convenient ways to incorporate healthy foods into their diets.

The Herbs and Roots Powder segment is expected to be the fastest-growing segment in the Superfood Powders Market. This is primarily due to the rising demand for natural and plant-based remedies, as well as the increasing popularity of herbal supplements. The use of herbs and roots in traditional medicine has been practiced for centuries, and consumers are now recognizing the benefits of these ingredients in maintaining overall health and well-being.

Superfood Powders Market Analysis by Distribution Channel

By distribution channel, the market can be segmented into offline market, and online market. The offline market dominated the Superfood Powders Market. This is primarily because offline channels, such as specialty stores, health and wellness stores, and supermarkets, have been the traditional channels for purchasing health and wellness products, including superfood powders. Many consumers prefer to buy superfood powders through offline channels as they can physically see and touch the products before making a purchase. Additionally, offline channels offer a wider range of products, and consumers can easily compare prices and products in-store.

The online market segment is expected to be the fastest-growing segment in the Superfood Powders Market. This is because online channels offer convenience and accessibility, and consumers can easily purchase superfood powders from the comfort of their homes. Additionally, the increasing penetration of smartphones, tablets, and other mobile devices has made it easier for consumers to shop online. Moreover, the online market segment is expected to experience growth due to increasing adoption of e-commerce platforms and digital payment systems.

Global Superfood Powders Market Size By Type, 2022 (%)

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Global Superfood Powders Market Regional Insights

North America dominated the global market. This can be attributed to the growing demand for health and wellness products and the increasing awareness of the benefits of superfoods among consumers. The market is highly competitive, with several key players, such as Navitas Naturals, Sunfood Superfoods, and Natures Superfoods. The region is expected to maintain its dominance over the forecast period due to the growing demand for natural and organic products.

APAC is expected to have the fastest growth rate. This is due to the increasing health consciousness among consumers, coupled with the rise in disposable income and urbanization. Countries such as China, India, and Japan are expected to witness significant growth in the superfood powders market due to the increasing demand for functional foods. The region is also witnessing a shift towards plant-based diets, which is expected to further drive the demand for superfood powders. Key players in the APAC market include Arjuna Natural Extracts, GMP Pharmaceuticals Pty Ltd, and Herbs India.

Global Superfood Powders Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Superfood Powders Market Dynamics

Superfood Powders Market Drivers

Growing awareness and demand for health and wellness products

  • One key driver of the global superfood powders market is the growing awareness and demand for health and wellness products. As consumers become more health-conscious, they are seeking functional foods that offer various benefits, including immunity support, stress reduction, and detoxification. Superfood powders, which are derived from nutrient-rich superfoods, are increasingly popular among consumers due to their perceived natural and eco-friendly properties. This trend is expected to continue, driving the growth of the superfood powders market and presenting opportunities for players in the market to expand their product lines and market share.

Superfood Powders Market Restraints

High cost of superfoods

  • One major restraint in the global superfood powders market is the high cost of superfoods and the subsequent higher prices of superfood powders. Many superfoods are imported from other countries, which increases transportation costs and makes them more expensive. This limits the accessibility of superfood powders to price-sensitive consumers, particularly in emerging economies. Additionally, some consumers may view superfood powders as a luxury item rather than a necessary part of their diet, further limiting their market potential. As a result, players in the market may need to find ways to reduce costs and improve affordability to reach a broader consumer base.

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Global Superfood Powders Market Competitive Landscape

The global superfood powders market is highly competitive, with several players vying for market share. Companies are focusing on product innovation and development to gain a competitive edge. They are also expanding their distribution networks and engaging in partnerships and collaborations to increase their market reach. Additionally, players are focusing on marketing strategies, such as social media and influencer marketing, to build brand awareness and promote their products. With the increasing demand for health and wellness products, the competition in the superfood powders market is expected to intensify, leading to further product innovation and market growth.

Superfood Powders Market Top Player’s Company Profiles

  • Nutiva (US)
  • Amazing Grass (US)
  • Terrasoul Superfoods (US)
  • Garden of Life (US)
  • Nubeleaf (US)
  • Your Super (US)
  • Superfoodies (Netherlands)
  • Naturya (UK)
  • Pines International (US)
  • Synergy Natural (Australia)
  • Suncore Foods (US)
  • KOS (US)
  • HealthForce Superfoods (US)
  • Alovitox (US)
  • Sevenhills Wholefoods (UK)
  • Laird Superfood (US)
  • Acai Roots (US)

Superfood Powders Market Recent Developments

  • In April 2024, Ladybug Resource Group, Inc. Announced, through its subsidiary Growhouse Nutraceuticals Ltd., an initiative to broaden its digital reach in North America by acquiring the primary website of Tiny Sustainable Living Ltd. This purchase aligns strategically with Ladybug's objective to strengthen its online footprint, projecting an anticipated increase in annual revenue of approximately $2.5 million. 
  • In February 2024, seeking to ride the momentum of its biggest distribution win thus far, Blume announced the launch of its new line of SuperBelly gut-building hydration multipliers, marking the brand’s first foray into the hydration space. 
  • In January 2024, Nutrabolt announced a significant minority investment into Bloom Nutrition. The investment provides Nutrabolt with an ownership stake of approximately 20%, making the company Bloom's largest investor.

Global Superfood Powders Key Market Trends

  • One of the key market trend in the superfood powders industry is the increasing demand for organic and clean-label products. Consumers are seeking natural and eco-friendly foods that are free from artificial preservatives and chemicals. This has led to an increase in the number of organic and non-GMO superfood powders available in the market. Additionally, consumers are looking for products that are sustainably sourced and produced, leading to the emergence of more ethical and socially responsible brands. As these trends continue, players in the superfood powders market will need to adapt to changing consumer preferences and prioritize sustainability and transparency in their operations.

Global Superfood Powders Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global superfood powders market analysis, the market is driven by rising consumer awareness of the health benefits of superfoods and a growing interest in health and wellness products. The market is highly competitive, with companies focusing on product innovation, distribution, and marketing strategies to gain market share. However, high costs and limited accessibility may restrain market growth, particularly in emerging economies. The market trend towards organic and clean-label products, along with sustainable and socially responsible practices, is expected to continue shaping the industry. As a result, players in the market will need to adapt and prioritize these trends to meet changing consumer preferences.

Report Metric Details
Market size value in 2022 USD 7.10 billion
Market size value in 2031 USD 13.27 billion
Growth Rate 7.2%
Base year 2022
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Fruits & Vegetables Powder and Herbs & Roots Powder
  • Distribution Channel
    • Offline Market and Online Market
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nutiva (US)
  • Amazing Grass (US)
  • Terrasoul Superfoods (US)
  • Garden of Life (US)
  • Nubeleaf (US)
  • Your Super (US)
  • Superfoodies (Netherlands)
  • Naturya (UK)
  • Pines International (US)
  • Synergy Natural (Australia)
  • Suncore Foods (US)
  • KOS (US)
  • HealthForce Superfoods (US)
  • Alovitox (US)
  • Sevenhills Wholefoods (UK)
  • Laird Superfood (US)
  • Acai Roots (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Superfood Powders Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Superfood Powders Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Superfood Powders Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Superfood Powders Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Superfood Powders Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Superfood Powders Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Superfood Powders Market size was valued at USD 7.10 billion in 2022 and is poised to grow from USD 7.61 billion in 2023 to USD 13.27 billion by 2031, growing at a CAGR of 7.2% in the forecast period (2024-2031).

The global superfood powders market is highly competitive, with several players vying for market share. Companies are focusing on product innovation and development to gain a competitive edge. They are also expanding their distribution networks and engaging in partnerships and collaborations to increase their market reach. Additionally, players are focusing on marketing strategies, such as social media and influencer marketing, to build brand awareness and promote their products. With the increasing demand for health and wellness products, the competition in the superfood powders market is expected to intensify, leading to further product innovation and market growth. 'Navitas Organics (US)', 'Sunfood Superfoods (US)', 'Organic Traditions (Canada)', 'Nutiva (US)', 'Amazing Grass (US)', 'Terrasoul Superfoods (US)', 'Garden of Life (US)', 'Nubeleaf (US)', 'Your Super (US)', 'Superfoodies (Netherlands)', 'Naturya (UK)', 'Pines International (US)', 'Synergy Natural (Australia)', 'Suncore Foods (US)', 'KOS (US)', 'HealthForce Superfoods (US)', 'Alovitox (US)', 'Sevenhills Wholefoods (UK)', 'Laird Superfood (US)', 'Acai Roots (US)'

One key driver of the global superfood powders market is the growing awareness and demand for health and wellness products. As consumers become more health-conscious, they are seeking functional foods that offer various benefits, including immunity support, stress reduction, and detoxification. Superfood powders, which are derived from nutrient-rich superfoods, are increasingly popular among consumers due to their perceived natural and eco-friendly properties. This trend is expected to continue, driving the growth of the superfood powders market and presenting opportunities for players in the market to expand their product lines and market share.

One of the key market trend in the superfood powders industry is the increasing demand for organic and clean-label products. Consumers are seeking natural and eco-friendly foods that are free from artificial preservatives and chemicals. This has led to an increase in the number of organic and non-GMO superfood powders available in the market. Additionally, consumers are looking for products that are sustainably sourced and produced, leading to the emergence of more ethical and socially responsible brands. As these trends continue, players in the superfood powders market will need to adapt to changing consumer preferences and prioritize sustainability and transparency in their operations.

North America dominated the global market. This can be attributed to the growing demand for health and wellness products and the increasing awareness of the benefits of superfoods among consumers. The market is highly competitive, with several key players, such as Navitas Naturals, Sunfood Superfoods, and Natures Superfoods. The region is expected to maintain its dominance over the forecast period due to the growing demand for natural and organic products.

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Global Superfood Powders Market

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