Global Sports Technology Market

Sports Technology Market Size, Share, Growth Analysis, By Technology(Devices, smart stadium), By Sports(American football/rugby, baseball) - Industry Forecast 2024-2031


Report ID: SQMIG45E2167 | Region: Global | Published Date: April, 2024
Pages: 197 | Tables: 69 | Figures: 75

Sports Technology Market Insights

Global Sports Technology Market size was valued at USD 15.28 billion in 2022 and is poised to grow from USD 18.35 billion in 2023 to USD 79.43 billion by 2031, growing at a CAGR of 20.10% during the forecast period (2024-2031).

The global sports technology market is a rapidly growing industry that encompasses the use of technology to enhance various aspects of sports, from player performance and health to fan engagement and experience. This sports technology has become increasingly popular due to its ability to improve the accuracy, speed, and efficiency of sports-related activities. One of the key drivers of the sports technology market is the increasing demand for data-driven insights and analytics. The use of sensors and wearables in sports has made it possible to collect vast amounts of data on athlete performance and health, which can be analyzed to identify patterns and trends that can inform training and conditioning programs. Additionally, the growing popularity of e-sports has created a demand for advanced technology solutions that enhance the gaming experience for players and spectators alike. However, there are also some restraints to the growth of the sports technology market, such as the high cost of technology solutions and the lack of standardization in data collection and analysis.

The key trends in the market include the use of artificial intelligence and machine learning to improve player performance and the integration of virtual and augmented reality technologies to enhance fan engagement. There are also numerous opportunities for growth in the market, such as the development of smart stadium technology and the use of blockchain technology for ticketing and fan engagement.

US Sports Technology Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 15.28 billion

Largest Segment

Esports

Fastest Growth

Esports

Growth Rate

20.10% CAGR

Global Sports Technology Market ($ Bn)
Country Share for Europe Region (%)
Global Sports Technology Market Size By Technology ($ Bn)
Global Sports Technology Market Size By Technology (%)

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Sports Technology Market Segmental Analysis

Global Sports Technology Market is segmented on the basis of technology, sports and region. By technology, the market is segmented into devices, smart stadium, analytics & statistics and esports. By sports, the market is segmented into American football/rugby, baseball, basketball, cricket, golf, ice hockey, tennis, soccer, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Sports Technology Market Analysis By Technology

Esports dominated the global market. This segment is expected to grow at the highest CAGR during the forecast period, even though it currently contributes less than the devices and smart stadium segment. Popular esports games like PUBG: Battlegrounds, Fortnite, and League of Legends have witnessed a surge in demand in recent years. Twitch, a streaming platform that primarily focuses on live streaming esports events and video games, saw a 45% increase in viewership compared to 2020, with fans spending 24 million hours watching streamers in 2021.

The analytics and statistics segment are expected to record the second-highest CAGR during the forecast period. Digital analytics has many on-field uses in the sports world, such as managing team members and performance, and these are anticipated to expand as game patterns and athlete performance become more important to identify. The sports technology market's analytics and statistics segment is anticipated to increase as a result of this trend.

Global Sports Technology Market Analysis By Sports

As of 2021, soccer dominated the sports technology market, holding the largest revenue share. It is expected to continue its growth trajectory with a CAGR of more than 20% in the coming years, especially in countries such as the U.S., Russia, and Mexico. For instance, in December 2021, the Portland Timbers vs. New York City FC match on ESPN network witnessed an average of 1.14 million viewers, showing a 38% increase compared to views in 2019.

Furthermore, cricket is also anticipated to exhibit a significant CAGR of about 20% during the forecast period. The game is immensely popular in South Asian countries, including India, Pakistan, and Bangladesh. Numerous major cricket events are organized worldwide every year, such as the Indian Premier League, ICC Men's T20 World Cup, and England and Wales Cricket Board, which attract a large number of spectators and generate high revenues, thus contributing to the segment's growth.

Global Sports Technology Market Size By Technology, 2023 (%)

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Sports Technology Market Regional Insights

As of 2021, Europe held the largest revenue share in the global sports technology market, accounting for approximately 30% of the market. The region's dominance is expected to continue over the forecast period due to the presence of numerous popular sports leagues such as the Premier League, English Football League, and LaLiga. Football, tennis, and rugby are among the most popular sports in the European region, contributing to the market's growth.

The Middle East and Africa region is anticipated to witness significant growth and record the second-fastest CAGR of over 20% during the forecast period. Dubai, in particular, is expected to host various sports events like the Al Gaffal long-distance race and Emirates T20 League in 2022, which could further promote the growth of the industry in the region. This could be attributed to the increasing popularity of sports in the Middle East and Africa region, which is further supported by the significant investments in infrastructure and sports facilities. The rising interest in sports among the younger population and increasing disposable incomes are other factors contributing to the growth of the sports technology market in the region.

Global Sports Technology Market Size By Region, 2024-2031
  • Largest
  • Fastest

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Sports Technology Market Dynamics

Global Sports Technology Market Drivers

Growing demand for real-time data analytics

  • The sports industry is increasingly relying on data analytics to enhance player performance, monitor their health and fitness, and make informed decisions on game strategy. The use of real-time data analytics helps teams gain a competitive advantage by identifying strengths and weaknesses in the team and opposing teams. For example, Major League Baseball uses Statcast to track every movement on the field, enabling teams to optimize their game strategies and player performance.

Rising fan engagement through technology

  • Sports technology has revolutionized fan engagement by providing immersive experiences through augmented reality and virtual reality. Sports organizations are using these technologies to enhance fan experiences by creating interactive and personalized experiences. For instance, the NBA offers a virtual reality experience through the NBA app, where fans can watch games and interact with players and coaches.

Global Sports Technology Market Restraints

High costs of implementing technology

  • The costs associated with implementing sports technology can be a significant barrier for smaller organizations, schools, or teams. These costs can include acquiring the technology, training personnel to use it, and maintaining the systems. As a result, many smaller organizations may not be able to afford sports technology, limiting their ability to compete with larger organizations.

Concerns over data privacy and security

  • With the increasing use of technology in sports, there are concerns over the security of the data collected. Hackers may target sports organizations to gain access to personal and sensitive data, such as players' medical records, scouting reports, and financial information. Data breaches can also damage the reputation of sports organizations, leading to a loss of fan trust and revenue.

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Sports Technology Market Competitive Landscape

Global Sports Technology Market is highly competitive and fragmented, with a large number of players operating in the market. Some of the key players in the market are adopting various strategies such as partnerships, collaborations, and mergers and acquisitions to gain a competitive edge in the market. In addition, companies are also investing heavily in research and development to introduce innovative technologies to the market. For example, Catapult Group International Ltd has developed a wearable technology that uses GPS and accelerometers to track an athlete's performance during training and games. The market is also witnessing the entry of new players, especially startups that are introducing disruptive technologies in the market. These players are leveraging technologies such as artificial intelligence, machine learning, and blockchain to offer innovative solutions to sports organizations.

Top Player’s Company Profiles in Global Sports Technology Market

  • IBM Corporation (US)
  • SAP SE (Germany)
  • Catapult Sports Pty Ltd (Australia)
  • Stats Perform (US)
  • Opta Sports (UK)
  • Sportradar AG (Switzerland)
  • Deltatre (Italy)
  • Hawk-Eye Innovations Ltd (UK)
  • ChyronHego Corporation (US)
  • PlayerMaker (Israel)
  • Genius Sports Limited (UK)
  • Kinexon GmbH (Germany)
  • Zebra Technologies Corporation (US)
  • Exos (US)
  • STRIVR Labs, Inc. (US)
  • Pixellot Ltd. (Israel)
  • ShotTracker (US)
  • PlaySight Interactive Ltd. (Israel)
  • Spiideo AB (Sweden)
  • Vixlet LLC (US)

Recent Developments

  • In April 2024, Dixie Softball, Inc., a Governing Body for the sport of softball in the United States, announced a multi-year partnership renewal with Stack Sports, the leading provider of sports technology solutions.   
  • In April 2024, former CEO of JSW Sports Mustafa Ghouse and former investment director of TVS Capital and Sabre Partners Alok Samtaney launched a ₹350 crore sports tech and gaming fund, Centre Court Capital (CCC). 
  • In March 2024, Diamond Kinetics (DK), the sports technology company transforming youth baseball and softball development, announced the acquisition of sidelineHD, an innovative youth sports media platform specializing in livestreaming and video highlights.

Sports Technology Key Market Trends

  • Use of AI and machine learning: Sports organizations are increasingly using AI and machine learning to analyze large volumes of data and improve athlete performance. For example, the NFL uses computer vision and machine learning to analyze player movements and identify patterns that can help teams optimize their game strategies.
  • Integration of sports technology with social media: social media is becoming an integral part of the sports industry, and sports technology is being integrated into social media platforms to enhance fan engagement. For example, Twitter and Snapchat have partnered with sports leagues to offer live streaming of games, and fans can use augmented reality filters to create personalized fan experiences.

Sports Technology Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Sports Technology Market analysis, the market is experiencing substantial growth due to the increasing demand for real-time data analytics and insights among sports organizations, athletes, and fans. The emergence of advanced technologies such as wearable devices, virtual and augmented reality, artificial intelligence, and machine learning is driving market growth by enhancing the fan experience, improving athlete performance and safety, and streamlining sports operations. The market is also driven by the increasing popularity of esports, rising investments in sports technology, and the growing adoption of cloud-based solutions. However, high costs associated with sports technology and concerns over data privacy and security could hinder market growth in the coming years.

Report Metric Details
Market size value in 2023 USD 15.28 billion
Market size value in 2031 USD 79.43 billion
Growth Rate 20.10%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Technology
    • Devices, smart stadium, analytics & statistics and esports
  • Sports
    • American football/rugby, baseball, basketball, cricket, golf, ice hockey, tennis, soccer, and others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • IBM Corporation (US)
  • SAP SE (Germany)
  • Catapult Sports Pty Ltd (Australia)
  • Stats Perform (US)
  • Opta Sports (UK)
  • Sportradar AG (Switzerland)
  • Deltatre (Italy)
  • Hawk-Eye Innovations Ltd (UK)
  • ChyronHego Corporation (US)
  • PlayerMaker (Israel)
  • Genius Sports Limited (UK)
  • Kinexon GmbH (Germany)
  • Zebra Technologies Corporation (US)
  • Exos (US)
  • STRIVR Labs, Inc. (US)
  • Pixellot Ltd. (Israel)
  • ShotTracker (US)
  • PlaySight Interactive Ltd. (Israel)
  • Spiideo AB (Sweden)
  • Vixlet LLC (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Sports Technology Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Sports Technology Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Sports Technology Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports Technology Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports Technology Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Sports Technology Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Sports Technology Market size was valued at USD 15.28 billion in 2022 and is poised to grow from USD 18.35 billion in 2023 to USD 79.43 billion by 2031, growing at a CAGR of 20.10% during the forecast period (2024-2031).

Sports Technology Market is highly competitive and fragmented, with a large number of players operating in the market. Some of the key players in the market are adopting various strategies such as partnerships, collaborations, and mergers and acquisitions to gain a competitive edge in the market. In addition, companies are also investing heavily in research and development to introduce innovative technologies to the market. For example, Catapult Group International Ltd has developed a wearable technology that uses GPS and accelerometers to track an athlete's performance during training and games. The market is also witnessing the entry of new players, especially startups that are introducing disruptive technologies in the market. These players are leveraging technologies such as artificial intelligence, machine learning, and blockchain to offer innovative solutions to sports organizations. 'IBM Corporation (US)', 'SAP SE (Germany)', 'Catapult Sports Pty Ltd (Australia)', 'Stats Perform (US)', 'Opta Sports (UK)', 'Sportradar AG (Switzerland)', 'Deltatre (Italy)', 'Hawk-Eye Innovations Ltd (UK)', 'ChyronHego Corporation (US)', 'PlayerMaker (Israel)', 'Genius Sports Limited (UK)', 'Kinexon GmbH (Germany)', 'Zebra Technologies Corporation (US)', 'Exos (US)', 'STRIVR Labs, Inc. (US)', 'Pixellot Ltd. (Israel)', 'ShotTracker (US)', 'PlaySight Interactive Ltd. (Israel)', 'Spiideo AB (Sweden)', 'Vixlet LLC (US)'

The sports industry is increasingly relying on data analytics to enhance player performance, monitor their health and fitness, and make informed decisions on game strategy. The use of real-time data analytics helps teams gain a competitive advantage by identifying strengths and weaknesses in the team and opposing teams. For example, Major League Baseball uses Statcast to track every movement on the field, enabling teams to optimize their game strategies and player performance.

Use of AI and machine learning: Sports organizations are increasingly using AI and machine learning to analyze large volumes of data and improve athlete performance. For example, the NFL uses computer vision and machine learning to analyze player movements and identify patterns that can help teams optimize their game strategies.

As of 2021, Europe held the largest revenue share in the sports technology market, accounting for approximately 30% of the market. The region's dominance is expected to continue over the forecast period due to the presence of numerous popular sports leagues such as the Premier League, English Football League, and LaLiga. Football, tennis, and rugby are among the most popular sports in the European region, contributing to the market's growth.

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Global Sports Technology Market

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