Top Sports Footwear Companies

There are many regional and international competitors in the athletic footwear business, which makes it competitive. Businesses compete on a range of factors, such as product offerings, price, material quality, and marketing activities, to gain a competitive advantage in the market. Businesses use social media and digital marketing to let customers know when new products are launched. E-commerce has seen significant growth in recent years and is one of the favoured channels for the market's key participants. For instance, In January 2021, Patta and New Balance joined to collaborate on New Balance's 991 sneakers. The new product would be known as the Patta x New Balance M991Pat, which will feature a dusty pink/light petrol colourway.

Top Players in the Global Sports Footwear Market

• Nike, Inc. 
• Adidas AG 
• Puma SE 
• Under Armour, Inc. 
• New Balance, Inc. 
• Asics Corporation 
• Skechers USA, Inc. 
• Fila Holdings Corp. 
• Reebok International Ltd. 
• Mizuno Corporation 
• Converse Inc. 
• Vans, Inc. 
• Brooks Sports, Inc. 
• Salomon Group 
• Wolverine World Wide, Inc. 
• Deckers Outdoor Corporation 
• La Sportiva 
• Anta Sports Products Limited 
• Li-Ning Company Limited 
• 361 Degrees International Limited

Sports Footwear Market Recent Development

• In June 2021, Adidas launched a golf shoe called the “Solarthon” that is both lightweight and comfortable. Further, the brand aims to introduce Solarthon in limited-edition grey, blue and white colourways. The new shoe features Adidas’ Primeblue textile upper, a recycled yarn containing at least 50% Parley Ocean Plastic, to help the company’s “End Plastic Waste” initiative.
• In May 2021, Nike unveiled its latest creation- “ZoomX Invincible Run” running shoes, as an addition to its expanding portfolio of athletic footwear. The design for the new product has drawn inspiration from the brand’s previous release, “Nike React Infinity Run” shoes.