Speech Analytics Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the speech analytics market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Speech Analytics Market Dynamics

Speech Analytics Market Drivers

Growing Demand for Call Center 

  • The implementation of speech analytics solutions enables visualization of the calls that took place between the clients and the call center agents and provide businesses with intelligence to enhance the CX and empower the operation process. Moreover, call centers are implementing solutions to analyze text to help organizations uncover insights that enhance future interactions, or can benefit one-to-one customer interactions right away. The solutions are designed to offer an added value where users can enhance their customer experience quality assurance and also lower the micromanagement of business operations. 

Rising Demand for Telecom Application 

  • The telecommunications sector is a fast expanding as a result of rising smartphone and other device usage and new technologies such as 5G. In telecom, speech analytics supports clients with consistent connectivity and networks. It protects the data from fraud activities and provide consumer protection. Using their customer purchase history, preferences, and feedback, telecom companies can create personalised services. This results in an effective marketing and personalized service. 

Restraints 

Growing Concern Related to Privacy and High Expense 

  • For the speech analytics user, privacy and data security are major issues. Audio or text transcripts contain personal data or other kinds of sensitive data depending on the context in which the audio was collected. Therefore, for the clients, it gets tough to meet high-level security level requirements. In addition, the rise in the cost of technology also restricts the growth of this market.  

Low Reliability 

  • Consumer resistance is the big barrier for the speech analytics market. The constantly shifting ecosystem can be hard for the consumers to adapt. In some instances, they are dissatisfied with the AI-generated answers, so they resort to human assistance. Therefore, businesses that are not a part of call center industry do not think about speech analytics. One of the key challenges is speech analytics is not accurate and reliable. The speech analysis can become complicated owing to the variety of languages and accents available across the world. This restricts the transcription and interpretation of speech. 

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Speech Analytics Market size was valued at USD 3.41 Billion in 2023 and is poised to grow from USD 4.01 Billion in 2024 to USD 14.68 Billion by 2032, growing at a CAGR of 17.60% during the forecast period (2025-2032).

The key players in speech analytics industry are focusing on strategies to capitalize on the rising demand for advanced communication intelligence solutions. The latest trend in the market is integrating artificial intelligence (AI) and machine learning (ML) solutions in speech analytics platforms. Such technologies improve the accuracy and richness of insights from speech interactions, increasing the sophistication of speech interaction, context understanding, and predictive analytics. Cloud-based solutions are increasingly popular, due to their scalability, accessibility and integration capabilities. With the increasing demand for more flexible and economic subscription models, companies are either developing or migrating their speech analytics solutions to cloud settings. 'Google (US) ', 'Genesys (US) ', 'Almawave (Italy) ', 'Five9 (US) ', 'AWS (Amazon Web Services) (US) ', 'Talkdesk (US) ', 'Castel Communications (US) ', 'Voicebase (US) ', 'Intelligent Voice (UK) ', 'Calltrackingmetrics (US) ', '3CLogic (US) ', 'Sprinklr (US) ', 'Uniphore (US) ', 'Enthu.Ai (India) ', 'Deepgram (US) ', 'Gnani.Ai (India) ', 'Observe.Ai (US) ', 'Batvoice (US) ', 'Convin (India) ', 'Salesken (India) ', 'Tethr (US) ', 'Gong (US) ', 'Clari (US)'

The implementation of speech analytics solutions enables visualization of the calls that took place between the clients and the call center agents and provide businesses with intelligence to enhance the CX and empower the operation process. Moreover, call centers are implementing solutions to analyze text to help organizations uncover insights that enhance future interactions, or can benefit one-to-one customer interactions right away. The solutions are designed to offer an added value where users can enhance their customer experience quality assurance and also lower the micromanagement of business operations. 

Implementation of Technology for Better Customers Service: Speech Analytical Solutions are used by different organizations mainly to enhance their customer supporting processes. Using the ability for NLP and AI/ML agents can see where satisfaction is low and take the steps to remediate them and increase the customer experience through the power of visualization. Utilizing an intelligent system to understand customer concerns, requests, and sentiments will potentially save companies a lot of time and money as they will be able to analyze what steps their business can undertake to enhance customer experience. With the help of artificial intelligence (AI), companies are able to analyze root causes leading to positive and negative sentiment scores. These AI & ML technologies provide predictive insights from unstructured data that enables an organization to understand things like soft-skill behaviors and sales effectiveness. 

Based on region, North America is dominating the speech analytics market. The market growth is driven by technological advancement, availability of key players, high-speed internet connectivity, and the developed infrastructure. Countries such as the US and Canada are leading the speech analytics market growth in North America. The National Institute of Standards and Technology along with US government encourages and promotes the utilization and advancement of speech analytics solutions. Moreover, the growth in sectors like banking, healthcare, and telecom is also fueling market growth. Canada has the most accessible banking system globally because most of the Canadian adults have an account in financial facilities. Furthermore, there are almost 2.8 million healthcare and social assistance businesses in the US as of 2023. 

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Global Speech Analytics Market
Speech Analytics Market

Report ID: SQMIG45E2131

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