USD 2.09 billion
SMS Firewall Market Size, Share, Growth Analysis, By Type(A2P (application-to-person) messaging, P2A (person-to-application) messaging), By Organization Size(Small and Medium-sized Enterprises (SMEs), large enterprises), By Vertical(BFSI, healthcare) - Industry Forecast 2024-2031
Report ID:
SQMIG50J2009 |
Region:
Global |
Published Date: April, 2024
Pages:
177
|
Tables:
90 |
Figures:
76
SMS Firewall Market Insights
Global SMS Firewall Market size was valued at USD 2.09 billion in 2022 and is poised to grow from USD 2.42 billion in 2023 to USD 7.85 billion by 2031, growing at a CAGR of 15.84% during the forecast period (2024-2031).
The global sms firewall market is experiencing significant growth globally. Our report contains detailed information on the value chain analysis for the Sms Firewall market, which manufacturers can use to gain a competitive edge during the projected period.
The SMS firewall market has experienced significant growth in recent years due to the escalating threats posed by spam messages, fraudulent activities, and security breaches in mobile networks. With the proliferation of smartphones and the widespread use of SMS as a communication channel, the need to safeguard mobile networks against unwanted text messages has become crucial.
The increasing prevalence of A2P (Application-to-Person) messaging, driven by the rising adoption of mobile banking, payment notifications, and marketing campaigns, has further fueled the demand for robust SMS firewall solutions. The market dynamics are shaped by various factors. On one hand, the growing instances of SMS spam and fraud have raised concerns among both consumers and service providers, driving the adoption of SMS firewall solutions. On the other hand, the complexities associated with deploying and managing these solutions, along with the lack of awareness in emerging markets, pose challenges to market growth.
A significant trend is the emergence of application-to-application (A2A) messaging, driven by the growing demand for machine-to-machine communication in various industries such as IoT (Internet of Things) and logistics. The integration of AI (Artificial Intelligence) and machine learning technologies enables SMS firewalls to identify and block sophisticated spam messages in real-time, providing enhanced security. With the advent of cloud-based solutions and advancements in AI and machine learning technologies, the SMS firewall market is poised for further expansion and innovation in the coming years.
US Sms Firewall Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
A2P
Fastest Growth
A2P
Growth Rate
15.84% CAGR
Global Sms Firewall Market ($ Bn)
Country Share for North America Region (%)
Global Sms Firewall Market By Type ($ Bn)
Global Sms Firewall Market By Type(%)
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SMS Firewall Market Segmental Analysis
The global Sms Firewall market can be segmented based on type, organization size, vertical, and region. Based on type, the market can be divided into A2P (application-to-person) messaging, P2A (person-to-application) messaging, A2A (application-to-application) messaging. Based on organization size, the market can be categorized into small and medium-sized enterprises (SMEs), large enterprises. Based on vertical, the market can be categorized into BFSI, healthcare, retail and e-commerce, telecom and IT. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis By Type
A2P messaging holds the largest market share and is expected to continue its dominance throughout the forecast period. A2P messaging refers to the communication between an application or software system and an individual user. This segment is witnessing significant growth due to the increasing adoption of mobile banking, payment notifications, OTP (One-Time Password) verifications, and promotional campaigns by businesses across various sectors. The rising popularity of e-commerce, coupled with the growing penetration of smartphones, has led to a surge in A2P messages, driving the demand for effective SMS firewall solutions.
The A2A messaging segment, while currently holding a smaller market share, is anticipated to be the fastest-growing segment in the SMS firewall market. A2A messaging refers to communication between different applications or software systems without any human intervention. This segment is driven by the rise of IoT (Internet of Things) applications and the need for machine-to-machine communication. Industries such as logistics, healthcare, manufacturing, and transportation are adopting A2A messaging for various purposes, including remote monitoring, asset tracking, and data exchange. The increasing deployment of connected devices and the implementation of smart systems are contributing to the growth of A2A messaging.
Analysis By Vertical
The largest segment in the SMS firewall market is the BFSI sector. The BFSI vertical has witnessed a significant increase in the adoption of SMS messaging for various purposes, such as transactional alerts, account notifications, OTP (One-Time Password) verifications, and customer communication. With the increasing popularity of mobile banking and payment services, the need to secure sensitive information and protect against fraudulent activities has become paramount. As a result, the BFSI sector has been at the forefront of implementing robust SMS firewall solutions to ensure the security and integrity of their messaging systems.
The fastest-growing segment in the SMS firewall market is the retail and e-commerce sector. With the rapid growth of online shopping and the increasing use of mobile devices for e-commerce transactions, retailers and e-commerce platforms are relying heavily on SMS messaging to communicate with customers. This includes order confirmations, delivery notifications, promotional campaigns, and customer support interactions. The retail and e-commerce sector recognizes the importance of protecting customer data and preventing unauthorized access, making SMS firewall solutions essential for ensuring secure and reliable communication between businesses and consumers.
Global Sms Firewall market By Type, 2023 (%)
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SMS Firewall Market Regional Insights
The largest market region in the SMS firewall market is North America. North America dominates the market due to the high adoption of mobile technologies, advanced telecommunications infrastructure, and the presence of key market players. The region has witnessed a significant increase in the number of smartphone users, leading to a surge in SMS traffic. As a result, network operators and enterprises in North America have been proactive in implementing SMS firewall solutions to protect their messaging networks from spam, fraud, and security threats. Additionally, stringent regulations and data protection laws in the region have further propelled the demand for SMS firewall solutions to ensure compliance and safeguard user privacy.
On the other hand, the fastest-growing region in the SMS firewall market is the Asia Pacific (APAC). The region is witnessing a rapid growth rate due to several factors. APAC has a large and growing population, with a significant portion adopting smartphones and mobile communication services. The rise in digital transformation, e-commerce, and mobile payment systems in countries like China, India, and Southeast Asian nations has led to an exponential increase in SMS traffic, driving the demand for SMS firewall solutions. Furthermore, the region's expanding BFSI sector, with a focus on enhancing customer experience and security, has created a favorable environment for the adoption of SMS firewalls.
Global Sms Firewall Market By Region, 2024-2031
- Largest
- Fastest
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SMS Firewall Market Dynamics
Drivers
Growing Instances of Sms Spam and Fraud
- SMS messaging continues to be a popular and widely used communication channel, the proliferation of spam messages and fraudulent activities poses a significant challenge for network operators and end-users. Spam messages not only disrupt the user experience but also have the potential to carry malicious content or phishing attempts. Fraudulent activities, such as SMS phishing (smishing) or SMS scams, can lead to financial loss and compromise user data.
Restraints
Complexities In Deploying And Managing Sms Firewall Solutions
- Implementing SMS firewalls involves integration with existing network infrastructure, managing rule sets, and monitoring traffic in real-time. The complexity of deployment can vary depending on the size and complexity of the network, requiring dedicated resources and expertise. Moreover, managing SMS firewalls requires continuous monitoring, updating, and fine-tuning to ensure optimal performance and effectiveness.
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SMS Firewall Market Competitive Landscape
The competitive landscape of the SMS firewall market is highly dynamic and competitive, with several key players vying for market share and striving to differentiate themselves through various strategies. Prominent players in the market are continuously focusing on product innovation, partnerships, and acquisitions to strengthen their market presence. Companies such as Syniverse Technologies, SAP SE, Openmind Networks, BICS SA, and Anam Technologies have established themselves as major contenders in the market, offering comprehensive SMS firewall solutions to meet the evolving needs of mobile operators and enterprises. These players emphasize advanced features like real-time monitoring, intelligent filtering, and machine learning algorithms to effectively detect and block spam, fraud, and security threats.
Top Player’s Company Profile
- Syniverse Technologies (US)
- SAP SE (Germany)
- Openmind Networks (Ireland)
- BICS SA (Belgium)
- Anam Technologies (Ireland)
- AdaptiveMobile Security (Ireland)
- Mobileum Inc. (US)
- AMD Telecom S.A. (Greece)
- Infobip Ltd. (UK)
- Monty Mobile (Lebanon)
- Tango Telecom Ltd. (Ireland)
- Route Mobile Limited (India)
- NetNumber Inc. (US)
- Comviva Technologies Limited (India)
- Mavenir (US)
- Mahindra Comviva (India)
- Cellusys (Ireland)
- Haivision Systems Inc. (Canada)
- Hiya (US)
- Symsoft AB (Sweden)
Recent Developments
- In May 2023, The Meta-owned instant messaging app WhatsApp launched a new feature called Chat Lock which allows users to further safeguard their intimate chats behind one more layer of security.
- In February 2023, Tanla Platforms announced the launch of Wisely ATP – solution for protection against SMS phishing – at Mobile World Congress (MWC) Barcelona 2023. Wisely ATP is claimed to be a one-stop platform to combat the challenge of SMS phishing.
- In May 2022, Infobip partnered with BT Group, a telecommunication holding company. Through this partnership, the company would provide an opportunity to arrange, design and scale the customized consumer experience across various platforms.
SMS Firewall Key Market Trends
- Increasing utilization of SMS firewalls: The rising use of SMS firewalls by mobile network operators is fueling global market revenue development. SMS firewalls are being gradually deployed by MNOs to protect network users from spam, fraudulent messages, and potentially hazardous communications. The need for SMS firewalls to analyse and categorise communications as well as prevent cyberattacks is increasing, which is expected to drive revenue development. Furthermore, their use is increasing as a result of rising government regulations to protect user rights and information.
SMS Firewall Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analyses, The Sms Firewall market is poised for significant growth in the coming years, driven by various factors and offering substantial future scope. SMS firewalls have emerged as a crucial component in ensuring secure and reliable mobile messaging services, and their future prospects appear promising. The increasing instances of SMS spam and fraud, driven by the growing adoption of mobile technologies and the surge in digital communication, are among the primary drivers fueling the demand for SMS firewall solutions. The largest segment in the SMS firewall market is A2P messaging, propelled by the adoption of mobile banking, payment notifications, and promotional campaigns. Additionally, the fastest-growing segment is A2A messaging, fueled by the rise of IoT applications and the need for machine-to-machine communication. When it comes to dominating countries, North America leads the market, owing to its advanced telecommunications infrastructure, high smartphone penetration, and stringent data protection regulations. Looking ahead, the future scope of SMS firewalls is expected to be promising, with increasing adoption across various industry verticals such as BFSI, healthcare, retail, and telecom. The focus on enhancing security, protecting user privacy, and complying with regulatory requirements will continue to drive the market. Moreover, advancements in technologies such as artificial intelligence and machine learning will further strengthen the capabilities of SMS firewalls in combating evolving security threats. With a strong market outlook and the increasing need for secure messaging, SMS firewalls are poised to play a vital role in the mobile communication ecosystem in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.09 billion |
| Market size value in 2031 | USD 7.85 billion |
| Growth Rate | 15.84% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on SMS Firewall Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on SMS Firewall Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the SMS Firewall Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the SMS Firewall Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the SMS Firewall Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the SMS Firewall Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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