USD 63.72 billion
Report ID: SQSG50C2007 | Region: Global | Published Date: April, 2023 | Pages: 165 | Tables: 97 | Figures: 77
Enterprise A2P SMS Market size was valued at USD 63.72 billion in 2021 and is poised to grow from USD 66.84 billion in 2022 to USD 102.81 billion by 2030, growing at a CAGR of 4.9% in the forecast period (2023-2030).
Businesses all across the world strive to provide prospective clients with high-quality information about their products, and they intend to do it in a way that is more practical for both them and their clients. Enterprise A2P SMS aids businesses in cultivating solid client relationships and fervent patronage. This software enables businesses to enhance communication and increase consumer connection and comprehension.
The popularity of OTT (over the top) messaging services like WhatsApp, Facebook Messenger, and iMessage is increasing thanks to the quick uptake of smartphones and internet access. The OTT messaging platforms also give users the option to share various communication services like emoji, stickers, videos, and audio snippets. This promotes message engagement with customers. The market potential for enterprise A2P SMS has increased due to the substantial OTT platform use.
The OTT platforms include authentication tools that assist in validating user identity during registration. Authentications are necessary across a number of businesses for things like order confirmation, timely notification, order delivery confirmation, etc. OTT-based A2P SMS makes these sectors more productive. For instance, to send passengers a verified ticket, the online ticket seller RedBus employs the WhatsApp A2P messaging technology. Additionally, the service provider provides features like booking cancellation, refund status, real-time bus location, bus ratings, and deals. The OTT messaging platform will therefore increase the enterprise A2P SMS market potential.
US Enterprise A2P SMS Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 63.72 billion
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The global Enterprise A2P SMS market is segmented based on deployment, application, end-user, and region. Based on the deployment, the market is segmented as On-Premises, and Cloud. Based on application, the market is segmented as Pushed Content Services, Customer Relationship Management Services, Promotion and Marketing, and Others. Based on end-user, the market is segmented as BFSI, Retail and E-commerce, Travel and Hospitality, Healthcare, Media and Entertainment, and Others. Based on region, the market is segmented as North America, Europe, Asia-Pacific, and MEA.
Easy integration of services to drive cloud-based A2P messaging
The cloud segment is anticipated to dominate the global enterprise A2P SMS market over the forecast period. The demand for cloud API messaging platforms is expected to rise across numerous industries as 4G smartphone adoption and technical breakthroughs continue to expand. A very effective and integrated marketing campaign that supports increasing client interaction is provided by the cloud-based A2P messaging services. In order to offer a secure mobile messaging experience, cloud-based enterprise platforms seamlessly integrate SMS, MMS, phone, and other services. Third-party suppliers in the e-commerce sector are using cloud API messaging platforms to extend their client base by simplifying and securing the user interface. In comparison to cloud-based solutions and services, on-premises solutions and services are less widely used, and large companies primarily employ them because they provide internal data protection.
Market growth will be driven by increasing demand for better customer relationship management
During the forecasted period, the customer relationship management services segment is projected to dominate the global enterprise A2P SMS market. A2P SMS is being adopted by expanding industries like BFSI, retail and e-commerce for customer relationship management. Start-ups and expanding companies are concentrating on marketing and promotions by sending application-to-person messaging. This enables the use of cost-effective tactics to target a large customer base. This form of messaging is a simple and effective way for customers to get in touch with their favourite brands and businesses and send them feedback, inquiries, requests, etc. Companies that use this communication medium also develop solid client relationships and customer loyalty. Similarly, interactive services are expected to expand steadily due to the increased emphasis on improving client involvement.
During the forecast period, BFSI is projected to hold the majority of the global enterprise A2P SMS market share.
The expansion of online services and payment methods is encouraging the BFSI sector to use A2P SMS. Banks and other financial organisations use application-to-person SMS services to remind customers to make payments as well as send them balance statements, one-time passwords, and anti-fraud alerts, among other things. Due to increased rivalry, the retail and e-commerce segments are projected to rise quickly during the projected period. Both large and small retailers are spending money on A2P messaging to promote their brands and offer customer support. Online shopping's increasing popularity is projected to drive industry expansion. Similar to this, the need for enterprise A2P SMS in the healthcare sector is being greatly fuelled by the expanding demand for mobile health services. It is predicted that the media and entertainment sectors will continue to expand steadily. To reach the widest audience possible, a number of reality shows with voting will implement A2P SMS.
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Asia Pacific is expected to lead the global enterprise A2P SMS market over the forecast period. The region's use of enterprise A2P SMS service is expected to increase due to a growing population of internet subscribers and increased smartphone usage. Furthermore, the massive population in India and China forms a substantial customer base for many businesses, which is expected to boost market growth even further.
Europe is projected to have substantial share in the enterprise A2P SMS industry. The demand for A2P messaging solutions is being driven by prominent businesses in the region, including BFSI, healthcare, retail, and e-commerce, among others, to manage a sizable client base. Additionally, to increase their brand exposure, new and developing companies in the area are implementing A2P SMS services. This will increase the demand for enterprise A2P SMS in Europe.
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Enterprise A2P SMS Market Driver
Businesses using A2P SMS can send highly targeted service messages like appointment confirmations, real-time notification of credit/debit card purchase confirmations to prevent fraud, and parcel arrival alerts. Two-step verification procedures, in which users are given a one-time password over SMS and subsequently requested to input that passcode online to authenticate their identity, are another major cause of the rising A2P communication volumes. It's a natural process that gives companies the chance to reach customers all around the world with hundreds of contextual messages. People don't want to receive communications that are pointless and serve no purpose, thus it is crucial.
Two-way SMS is fast emerging as the preferred method for all kinds of transactions. It's ideal for any situation when one needs to send a message quickly, including appointment reminders, help requests, and even purchases. A2P SMS can help businesses do various activities more quickly. This service, for instance, can assist banks in automating the procedure of checking transactions or balances for their customers. In this approach, the enterprises may immediately get their client’s input to assist them in enhancing their products and services, communication, or both. Its advantage is that, by using marketing campaigns, surveys, sweepstakes, and discounts, it may increase customer interaction and quickly collect client information.
Efficient Handling of Bulk messaging service.
The increased quality and elevated market of enterprise A2P SMS is due to the ease of handling the bulk messages.Advanced features like the authentication of active users and time-sensitive alerts are enabling smooth communication with the base of customers and are highly getting adopted across diverse end-use industries.
Enterprise A2P SMS Market Challenge
The main element affecting consumers' trust in mobile messaging systems is scandalous activity, including spam, phishing, viruses, and spoofing. As a result, the value of the brand is diminished, consumer loyalty to the brand declines, and operating costs rise. Additionally, these actions have an effect on the value of app developers, operators, subscribers, advertising, and device makers. Therefore, the market’s expansion is likely to be hampered by the rising number of privacy and security risks. The threat posed by grey routes is one of the major dangers that industry must deal with. Similarly, traffic blending presents difficulties for the service providers. Numerous businesses experienced problems with traffic blending even after firewall solutions were installed. The growth of the enterprise A2P SMS market would certainly be hampered by this.
OTT messaging staggering the growth.
Enhancing the communication services by introducing various options of stickers, images, videos, sound clips, and more is contributing in shifting the audience engagement from messages .
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Key players are forming strategic alliances and working together to increase commercial opportunities, including Orange Business Services, Global Message Services, Infobip Ltd, Smsglobal, Tyntec Group Limited, Vodafone Group Plc, Genesys Telecommunications, Mitto, and CLX Communications AB. In order to offer business solutions for client interaction, the organisations are also entering into partnerships with network operators. These players are making investments in cutting-edge messaging systems to support message delivery systems. To obtain a competitive edge, leading organisations in the industry are concentrating on using new technology and innovative techniques. In order to meet the growing need for CRM services, particularly in emerging nations, they are also working in partnership with the government and the BFSI sector.
Enterprise A2P SMS Market Top Players Company Profiles
Enterprise A2P SMS Market Recent Development
The trend of using various social media platforms such as WhatsApp and Facebook Messenger, Instagram with rapid adoption of internet services is helping in expansion of the market.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates, and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.
According to our analysis, the enterprise A2P SMS market is being driven by a number of important factors, including an increasing focus on improving consumer interaction; rising usage of A2P SMS across a variety of end-users, including the media and entertainment, banking and finance, and retail sectors; rising demand for mobile phones among young people; and an increase in disposable income. Additionally, during the projection period, the growth of cloud API messaging, increased R&D efforts, and increased demand from emerging nations will all open up new prospects for the enterprise A2P SMS market. The enterprise A2P SMS market will face additional challenges during the forecast period due to the increased prevalence of mobile messaging spam and the expansion of SIM farms that are engaged in illegal operations, among other factors that are limiting market growth.
|Market size value in 2021||USD 63.72 billion|
|Market size value in 2030||USD 66.84 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Enterprise A2P SMS Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Enterprise A2P SMS Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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