Smart TV Market Trends

Streaming has become one of the most prominent modes of video and audio content consumption around the world. Massive surge in popularity and usage of streaming platforms like Netflix, Hulu, and Amazon Prime around the world is also forecasted to promote the global smart TV market outlook in the long run.  

Investments in development and advancement of novel display technologies are increasing rapidly. 4K, 8K, OLED, and QLED displays are enhancing picture quality and taking the viewing experience to a whole new level. Declining prices of these advanced display technologies are resulting in increased consumer adoption in the form of smart TVs.  

While smart TVs are quite popular and widely used in all parts of the world, their adoption is stunted by limited internet connectivity in certain regions. Hence, high dependence on low-latency network connections for full functionality of smart TVs and absence of adequate internet infrastructure in certain developing regions are slated to hurt the adoption of smart TVs going forward  

Rapid advancements in display technologies have resulted in a high frequency of new smart TV launches around the world. These frequent launches of new smart TVs with advanced technologies increase issues of technological obsolescence for older models. All of these factors can discourage consumers from purchasing new smart TVs through the fear of purchase being rendered quickly outdated.