USD 3.2 billion
Report ID:
SQMIG45F2104 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
94
|Figures:
76
Single Sign-on Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 3.59 billion in 2024 to USD 8.95 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).
In recent years, the global single sign-on market has been experiencing significant growth as it allows users to access multiple applications and services with a single set of credentials, enhancing user experience and security. With the growing threat of cyberattacks, data breaches, and identity theft, businesses are prioritizing security. SSO solutions play a crucial role in strengthening security by reducing the number of passwords users need to manage and enforcing multi-factor authentication (MFA).
Additionally, many industries and regions have stringent regulatory requirements concerning data protection and user authentication. SSO solutions help organizations meet these compliance standards by improving identity and access management.
Market snapshot - 2025-2032
Global Market Size
USD 3.2 billion
Largest Segment
Multifactor Authentication (MFA)
Fastest Growth
Biometrics
Growth Rate
12.1% CAGR
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Global Single Sign-on Market is segmented by Type, Deployment Mode, Organization Size, Industry Vertical and region. Based on Type, the market is segmented into Enterprise Single Sign-on, Federated & Web-based Single Sign-on and Windows Integrated Single Sign-on. Based on Deployment Mode, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and SME’s. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Retail & CPG, Public Sector & Utilities, Education, Communications Media & Services, Healthcare & Life Sciences, Travel & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Multi Factor Authentication (MFA) has typically held a substantial market share as it offers a higher level of security compared to traditional password-based authentication. It combines two or more authentication factors, such as something the user knows (password), something the user has (smartphone or token), and something the user has (biometrics), making it significantly more robust against unauthorized access. The increasing emphasis on cybersecurity and the need to protect sensitive data is driving the adoption of MFA.
Biometrics is likely to be the fastest-growing authentication type within the SSO market; it uses unique physical or behavioral characteristics, such as fingerprints, facial recognition, or iris scans, to verify a user's identity. Many modern smartphones and tablets are equipped with biometric sensors, making it easier for users to adopt biometric authentication.
The financial Services industry has long dominated the global single sign-on market because financial institutions, including banks, insurance companies, and investment firms, deal with highly sensitive and regulated data. These institutions are continuously targeted by cyberattacks and fraud attempts. Implementing advanced SSO solutions can help mitigate these risks and ensure the security of customer accounts and financial transactions.
The healthcare market's fastest-growing segment as the sector is increasingly moving toward electronic health records (EHRs) and telemedicine, which require secure access and identity management. Healthcare is heavily regulated, with laws such as HIPAA (Health Insurance Portability and Accountability Act) mandating strict data protection and patient privacy requirements. SSO helps healthcare organizations meet these compliance requirements.
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North America has historically dominated the single sign-on market as it has a robust and developed economy with a number of businesses and organizations. The region has stringent data protection and privacy regulations, including HIPAA and GDPR compliance for businesses that operate globally. Compliance requirements are driving the adoption of SSO for secure access and identity management.
The Asia Pacific region is experiencing rapid economic growth and helping the region to grow fastest in the SSO market. This economic and regional growth is driving digital transformation initiatives, increasing the need for secure access and identity management. Many countries in the region are implementing data protection and privacy regulations similar to GDPR, creating a need for stronger authentication and access control, which SSO can provide.
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Increasing Emphasis on Cybersecurity and Data Protection
Complexity of Integration and Potential for User Resistance and Adoption Hurdles
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The competitive environment of the Single Sign-on market is dynamic. The market includes established companies and innovative newcomers, each offering a range of solutions to cater to the diverse needs of organizations across various industries. The established players focus on enhancing their offerings with advanced features, integrations, and robust security measures to address the evolving security landscape and niche SSO providers offer specialized solutions and often emphasize ease of implementation, scalability, and cost-effectiveness.
Moreover, the competitive landscape of the market evolves, innovation and differentiation. Vendors are investing in research and development to incorporate emerging technologies like biometrics and adaptive authentication into their SSO solutions.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
Global single sign-on market analysis reveals a dynamic marketplace due to the increasing focus on cybersecurity and the need for streamlined access management. SSO solutions are in demand due to the rising threat of cyberattacks and data breaches. However, the complexity of integration, user resistance, and high implementation costs can act as restraints. Additionally, SSO product types include software and services, with cloud-based deployments gaining prominence. In regional analysis, North America is a key player, but the Asia Pacific is the fastest-growing region, driven by rapid economic growth and digital transformation. Key trends include the adoption of biometric authentication, user consent enhancements, and the shift toward context-aware authentication.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 3.2 billion |
Market size value in 2032 | USD 8.95 billion |
Growth Rate | 12.1% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Single Sign-on Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Single Sign-on Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Single Sign-on Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Single Sign-on Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Single Sign-on Market size was valued at USD 3.98 Billion in 2023 and is poised to grow from USD 4.51 Billion in 2024 to USD 12.24 Billion by 2032, growing at a CAGR of 13.3% during the forecast period (2025-2032).
The competitive environment of the Single Sign-on market is dynamic. The market includes established companies and innovative newcomers, each offering a range of solutions to cater to the diverse needs of organizations across various industries. The established players focus on enhancing their offerings with advanced features, integrations, and robust security measures to address the evolving security landscape and niche SSO providers offer specialized solutions and often emphasize ease of implementation, scalability, and cost-effectiveness. 'Okta', 'OneLogin', 'PingOne', 'Auth0', 'Microsoft Azure Active Directory', 'Google Workspace', 'IBM Security Verify', 'Oracle Identity Cloud Service', 'Salesforce Identity', 'SAP Identity Management', 'VMware Workspace ONE', 'SailPoint IdentityIQ', 'ForgeRock Identity Cloud', 'CA Identity Suite', 'Radiant Logic RadiantOne', 'Centrify Cloud Identity Cloud', 'CyberArk Identity Center', 'Identity Automation', 'Stytch', 'Transmit Security'
Organizations across various industries are increasingly aware of the risks posed by cyber threats and data breaches. SSO solutions provide a robust defense against unauthorized access, reducing the reliance on traditional password-based systems and enhancing overall security. The proliferation of cloud-based applications and services is driving the demand for SSO. As businesses transition to the cloud, the need for streamlined and secure access to these services becomes paramount.
Rising Adoption of Cloud-based SSO Solutions: Due to the increasing use of cloud applications and services, organizations are seeking cloud-friendly SSO solutions to provide secure, seamless access across their digital ecosystem. moreover, the integration of biometric authentication methods, such as fingerprint recognition and facial scanning, into SSO systems. Biometrics offer heightened security and improved user convenience, aligning with the industry's focus on delivering robust yet user-friendly authentication methods.
North America has historically dominated the single sign-on market as it has a robust and developed economy with a number of businesses and organizations. The region has stringent data protection and privacy regulations, including HIPAA and GDPR compliance for businesses that operate globally. Compliance requirements are driving the adoption of SSO for secure access and identity management.
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