Shapewear Market Trends

Global Shapewear Market size was valued at USD 2.53 billion in 2023 and is poised to grow from USD 2.73 billion in 2024 to USD 5.05 billion by 2032, growing at a CAGR of 8.0% in the forecast period (2025-2032).

The competitive landscape of the shapewear market is characterized by the presence of numerous global and regional players, competing through innovative product offerings, brand positioning, and strategic partnerships. Key players such as Spanx Inc., Hanesbrands Inc., Jockey International, Inc., Leonisa S.A., and Triumph International dominate the market with their extensive product portfolios, advanced materials, and strong distribution networks. 'Commando LLC', 'CPS Shapers Ltd.', 'Glamoras World', 'Global Intimates Group', 'Gymmer', 'Hanesbrands Inc.', 'Honeylove Sculptwear Inc.', 'Jockey International Inc.', 'Modenik Lifestyle Pvt. Ltd.', 'Preethi Shapewear', 'Reliance Industries Ltd.', 'SADABAHAR FASHION', 'Skims Body Inc.', 'Spanx LLC'

Shapewear, a category of clothing designed to shape and slim various body parts, has witnessed significant growth due to rapidly changing lifestyles and increasing focus on fitness and health. With access to e-commerce platforms, social media marketing, and fitness-related apps, people are becoming more aware of the benefits of shapewear, driving its demand. Shapewear has become a go-to solution for individuals with busy lifestyles, particularly in semi-urban areas.

Growing Fitness Consciousness: The market CAGR for shapewear is being driven by rising concerns about fitness and health. The shapewear market is anticipated to expand steadily in developing economies due to growing fitness consciousness. Shapewear can assist the body in dealing with the effects of ageing and can be used to cure symptoms like humpback, bosom prolapse, bosom flat, lessened appetite, pail waist, fat buttock, flat hip, bulky leg, turnip leg, and others. Shapewear will undoubtedly help women who have bladder prolapse since it will lift and support the bladder just a little bit.

The North America region dominated the market and held the largest revenue share of 38.6% in 2024, primarily due to strong consumer demand, innovative product offerings. Increasing awareness about the benefits of maintaining health and fitness has led consumers to seek shapewear that enhances their appearance while providing comfort and support. Key players and brands in the region foster competition and encourage continuous product innovation, catering to diverse consumer preferences. Evolving fashion trends, including the integration of shapewear into everyday attire, are further expected to drive sales as more individuals view these products as essential wardrobe staples. The combination of these factors reflecting changing attitudes toward body image and fashion positions North America as a leader in the shapewear market.