USD 2.6 billion
Shapewear Market Size, Share, and Growth Analysis
Shapewear Market By Type (Bodysuits, Control Briefs), By Material (Nylon, Spandex), By Body (Plus Size, Regular Size), By Distribution Channel (Hypermarket & Supermarket, Specialty Stores), By End-Use, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35A2981 |
Region:
Global |
Published Date: January, 2025
Pages:
186
|Tables:
59
|Figures:
69
Format -
Shapewear Market Insights
Global Shapewear Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 2.79 billion in 2024 to USD 4.9 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).
The growing acceptance of shapewear among diverse demographics has further driven the global shapewear industry. The market is flourishing owing to increasing product launches and concerns regarding appealing body shapes, especially among women. With the changing trends in fashion and social media penetration, the concept of an ideal body shape is changing, especially among millennials. However, many brands, such as Becca McCharen-Tran's Chromat, have an inclusive view of body types and have incorporated shapewear, such as corsets and camis, displayed at runways and fashion shows.
Technological advancements in fabric production have also played a crucial role in the growth of the shapewear industry. The introduction of high-performance materials that offer better elasticity, breathability, and moisture-wicking properties has enhanced the appeal of shapewear. Consumers are more inclined toward purchasing shapewear that offers comfort while shaping their bodies and provides comfort during various activities, including exercise and daily routine. For instance, shapewear made from smart fabrics can adapt to body temperature and movement, providing a more comfortable experience for the wearer.
Recent technological innovations in fabrics incorporated into shapewear have supplemented the global shapewear market growth. Developments in the fabric manufacturing process and the use of premium fabrics are further increasing market appeal, driving the overall demand for shapewear products such as compression tights, camisoles, and tummy tuckers. Many brands have been developing new technologies to make shapewear products more comfortable and adaptable for consumers. In addition, bonding and laser-cut technologies have transformed body shapewear product manufacturing by eliminating seams, hems, and bulky fastenings.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Female
Fastest Growth
Male
Growth Rate
7.3% CAGR
Global Shapewear Market ($ Bn)
Country Share for North America Region (%)
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Shapewear Market Segments Analysis
Global Shapewear Market is segmented by Type, Material, Body, Distribution Channel, End-Use and region. Based on Type, the market is segmented into Bodysuits, Control Briefs, Waist Trainers and Shaping Tops. Based on Material, the market is segmented into Nylon, Spandex and Cotton. Based on Body, the market is segmented into Plus Size, Regular Size and Maternity Shapewear. Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Specialty Stores, Online and Others. Based on End-Use, the market is segmented into Female and Male. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Gender
The female segment dominated the global shapewear industry and held the largest revenue share of 93.8% in 2024, primarily due to the heightened focus on body image and fashion among women. This demographic has increasingly embraced shapewear as an essential component of their wardrobe, driven by a desire for enhanced body appearance. Many women are drawn to products such as high-waisted shaping shorts that provide support and a smooth finish under clothing, making them ideal for both casual and formal occasions. The growing acceptance and demand for shapewear among women reflect broader societal trends emphasizing self-expression and personal style, solidifying their dominant position in the market.
As per global shapewear market outlook, the male segment is expected to grow at the highest CAGR during the forecast period due to evolving fashion trends in men's apparel, with increasing awareness about fitness and body image among them. There is a rising demand for shapewear that enhances their physique and provides support during physical activities. Market players engaged in designing and manufacturing shapewear are capitalizing on this trend by offering innovative products designed specifically for men, such as body-sculpting undershirts and supportive athletic tights that improve body contours while ensuring comfort. This shift in perception, combined with advancements in fabric technology that enhance breathability and flexibility, is driving rapid growth in the shapewear industry.
Analysis by Distribution Channel
As per global shapewear market analysis, the specialty stores segment held the largest revenue share of 58.4% in 2024, largely due to the personalized shopping experience provided by these stores. Customers can try on products, receive tailored advice from knowledgeable staff, and access a curated selection of high-quality shapewear that may not be available in larger retail chains. Specialty stores feature exclusive brands and styles designed specifically for body-shaping needs, allowing customers to find the desired fit and style. The focus on customer service and product variety is a significant factor driving revenue growth in this segment, as shoppers increasingly seek specialized solutions that enhance their appearance, confidence, and comfort.
The online segment is expected to grow at the fastest CAGR during the forecast period due to the convenience and accessibility that it offers to consumers worldwide. With the proliferation of internet access and mobile devices, shoppers can easily browse a vast array of shapewear options from the comfort of their homes, allowing for greater comparison of styles, prices, and customer reviews. For instance, platforms such as Amazon and dedicated shapewear websites provide detailed product descriptions and user feedback, which help consumers make informed purchasing decisions. In addition, the influence of social media and celebrity endorsements has heightened interest in shapewear, driving traffic to online stores where consumers can quickly purchase trending items.
Global Shapewear Market By Gender (%)
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Shapewear Market Regional Insights
The North America region dominated the market and held the largest revenue share of 38.6% in 2024, primarily due to strong consumer demand, innovative product offerings. Increasing awareness about the benefits of maintaining health and fitness has led consumers to seek shapewear that enhances their appearance while providing comfort and support. Key players and brands in the region foster competition and encourage continuous product innovation, catering to diverse consumer preferences. Evolving fashion trends, including the integration of shapewear into everyday attire, are further expected to drive sales as more individuals view these products as essential wardrobe staples. The combination of these factors reflecting changing attitudes toward body image and fashion positions North America as a leader in the shapewear market.
The Asia Pacific region in the shapewear market is expected to grow at the highest CAGR during the forecast period, driven by rising fashion consciousness, urban lifestyle changes, and increasing disposable incomes across the region. As more consumers become aware of body image and personal aesthetics, there is a heightened demand for shapewear that enhances their appearance and fits the contemporary fashion trends. Furthermore, the growing popularity of body-positive movements has led to an increased acceptance of shapewear to boost confidence and comfort in everyday clothing. The popularity of high-waisted shaping leggings reflects this trend, as they provide both comfort and a flattering silhouette. Furthermore, expanding e-commerce platforms in China has made shapewear more accessible, allowing consumers to explore a wide range of products conveniently.
Global Shapewear Market By Geography
- Largest
- Fastest
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Shapewear Market Dynamics
Drivers
Increasing Smartphone Penetration
- Shapewear, a category of clothing designed to shape and slim various body parts, has witnessed significant growth due to rapidly changing lifestyles and increasing focus on fitness and health. With access to e-commerce platforms, social media marketing, and fitness-related apps, people are becoming more aware of the benefits of shapewear, driving its demand. Shapewear has become a go-to solution for individuals with busy lifestyles, particularly in semi-urban areas.
Increase in Awareness about Body Shaper Clothing
- Rising fashion trends around sculpted body appearance, increased exposure to social media, and celebrity endorsement have significantly raised the use of shapewear products for their health and apparel benefits. Shapewear helps a person appear fit and graceful. It also stimulates micro-circulation and improves the lymphatic & venous circulation, thereby supporting intensive muscle toning. These benefits offered by shapewear apparel make them more appealing to the health-conscious customer base.
Restraints
Health Concerns
- Excessive or improper use of compression wear and shapewear can potentially lead to health issues, such as restricted blood flow or skin irritation, which may deter some consumers. However, the market faces challenges due to the volatility in raw material prices, particularly nylon. Factors such as supply and demand, changes in oil prices, and geopolitical instability can impact the price of nylon, leading to uncertainties and difficulties for manufacturers and retailers. This can negatively impact consumer confidence and brand loyalty.
High Cost of Raw Materials
- With specialized product launches and technological innovations in fabrics, the overall cost is higher than normal intimate apparel. The shapewear production process involves bonding and laser-cutting techniques, which results in significant investment and maintenance costs for manufacturers. Most companies, brands, and manufacturers use the highest-quality material/fabric to ensure the results consumers demand from shapewear.
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Shapewear Market Competitive Landscape
The competitive landscape of the shapewear market is characterized by the presence of numerous global and regional players, competing through innovative product offerings, brand positioning, and strategic partnerships. Key players such as Spanx Inc., Hanesbrands Inc., Jockey International, Inc., Leonisa S.A., and Triumph International dominate the market with their extensive product portfolios, advanced materials, and strong distribution networks.
Top Players in Shapewear Market
- Spanx (United States)
- Leonisa (Colombia)
- Triumph International (Switzerland)
- Wacoal (Japan)
- Commando (United States)
- Wolford (Austria)
- Yummie (United States)
- Miraclesuit (United States)
- Body Wrap (Canada)
- Maidenform (United States) (Parent Company: Hanesbrands)
- Skims (United States)
- Shapermint (United States)
- Nancy Ganz (Australia)
- TC Fine Intimates (United States)
- Vedette Shapewear (Colombia)
- Ann Chery (Colombia)
- Fajas Salomé (Colombia)
- Squeem (Brazil)
- Esbelt (Brazil)
- Cysm (Colombia)
Recent Developments
- In November 2024, Spanx launched its highly anticipated Black Friday sale, offering significant discounts across its entire range of products. It offered a sitewide discount of 30% on best-selling items, including shapewear, leggings, and loungewear, with up to 70% discount on select styles. The promotion aimed to attract new shoppers looking for stylish options in shapewear during the holiday season.
- In July 2023, Wacoal unveiled its innovative Shape Revelation Collection of tailored bras and shapewear for specific breast and body shapes. This collection includes three styles of bras and five types of shapewears, addressing the needs of various body types.
- May 2022, With the release of its new campaign video, #YogaAnywhereEverywhere, PUMA, Inc. introduced a new line of yoga-inspired body shapewear. The shapers, which emphasize luxurious fabrics and silhouettes for the studio and outdoors, are constructed from recycled materials.
Shapewear Key Market Trends
- Growing Fitness Consciousness: The market CAGR for shapewear is being driven by rising concerns about fitness and health. The shapewear market is anticipated to expand steadily in developing economies due to growing fitness consciousness. Shapewear can assist the body in dealing with the effects of ageing and can be used to cure symptoms like humpback, bosom prolapse, bosom flat, lessened appetite, pail waist, fat buttock, flat hip, bulky leg, turnip leg, and others. Shapewear will undoubtedly help women who have bladder prolapse since it will lift and support the bladder just a little bit.
- Advanced Fabrics Enhancing Comfort and Performance: The market is experiencing significant growth due to rapidly changing lifestyles and increasing focus on health and fitness. This trend is particularly prominent in semi-urban areas where people are seeking solutions for body shaping and support. Shapewear, which includes body shapers, body briefs, control camisoles, long legs, corsets, compression tights, camisoles, tummy tuckers, shapewear vests, and abdomen shapewear, is available in various fabrics such as Spandex, Lycra, Neoprene, and Nylon. Shapewear is now made using advanced materials like Spandex, Lycra, and Nylon blended with moisture-wicking and breathable technologies to enhance comfort during extended wear.
Shapewear Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, the increasing health and fitness consciousness, along with the desire for enhanced body aesthetics are considered primary growth drivers. The market is driven by the rise in disposable income, urbanization, and changing lifestyles. Regions such as North America, Europe, and Asia-Pacific are key markets due to higher awareness and demand. As people focus on fitness and appearance, the shapewear market is expected to continue its growth trajectory. This market is expanding because of factors such changing lifestyles, an increase in the usage of compression clothing among the elderly population, and advancements in clothing and fabric technology. Additionally, the industry has expanded because of increased plus-size clothing demand as well as an increase in online sales of compression and shapewear. Numerous cultural influences have an impact on the market as well. The idea of perfection is being replaced when it comes to the body with the idea of self-love and comfort with one's own appearance.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.6 billion |
| Market size value in 2032 | USD 4.9 billion |
| Growth Rate | 7.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Shapewear Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Shapewear Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Shapewear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Shapewear Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Shapewear Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Shapewear Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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