
Report ID: SQMIG45B2028
Skyquest Technology's expert advisors have carried out comprehensive research on the software as a service (saas) market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.
Drivers
Businesses Boosting Market Growth with Hybrid and Public Cloud-based Solutions
System reliability is increasing as public and hybrid cloud-based solutions are employed more frequently in businesses, advancing the new realities brought about by the pandemic. In addition, an increasing number of companies are utilizing hybrid cloud, which mixes on-premises and public cloud services. Many significant companies are supporting and encouraging the usage of cloud-based technologies to drive future market expansion.
Increasing Interest in Smart Device Applications
Growing use of email, instant messaging, and video calls has led to an increase in end-user demand for smart devices and better software-as-a-service (SaaS) industry. In line with the global trend of working from home, SaaS apps facilitate communication from any location. This trend is anticipated to be a key factor in the SaaS market's future growth.
Restraints
Lack of Security for Sensitive Data will Restrain Market Growth
Platforms built on software as a service are used by professionals to store sensitive and secret company data. Business executives have therefore had grave security concerns for a long time. Many companies in the industry have seen that improperly setup software is a serious problem.
Privacy Concerns
Privacy concerns are becoming a major obstacle for the market as more individuals rely on cloud services to store sensitive personal and corporate data. Issues such as data loss, application vulnerabilities, data breaches, unforeseen emergencies, and cyberattacks on the internet are predicted to impede the market's progress.
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Software as a Service (SaaS) Market size was valued at USD 296.93 Billion in 2023 and is poised to grow from USD 337.61 Billion in 2024 to USD 942.96 Billion by 2032, growing at a CAGR of 13.7% during the forecast period (2025-2032).
In the fiercely competitive global SaaS market, the leading businesses are fighting for the largest market share. With these resources in place, the companies ensure that their range of products is diverse to protect their competitive position and that they have a sound base from where they can expand. A huge inflow of new businesses is entering the market, altering the scenario and bringing new ideas. Acquisitions, alliances, and strategic partnering are well understood as prominent business growth strategies that can assist organizations in growing their market share and services. ' Google LLC ', ' Alibaba Cloud ', ' Adobe Inc. ', ' IBM ', ' Microsoft ', ' Oracle ', ' Amazon.com, Inc. ', ' Cisco Systems, Inc. ', ' ServiceNow, Inc. ', ' SAP SE ', ' Adaptavist ', ' Tencent Cloud ', ' Equinix ', ' SONATA SOFTWARE LTD ', ' IONOS Cloud Inc. '
North America was the first region to adopt artificial intelligence (AI), robotics, cloud computing, and the Internet of Things (IoT), which helped them maintain a sizable global market share for software as a service market. The presence of major SaaS platform suppliers, such as Microsoft Corporation, IBM Corporation, and Oracle Corporation, facilitates the adoption of software as a service application in the region. The market's integration of artificial intelligence (AI) and machine learning (ML) is transforming consumer services in North America.
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Report ID: SQMIG45B2028
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