Global RTD Protein Beverages Market

RTD Protein Beverages Market Size, Share, Growth Analysis, By Source(Plant based, Animal based), By Distribution Channel(Hypermarkets, Speciality Stores, Online, Retail Stores), By Region - Industry Forecast 2024-2031


Report ID: SQSG30I2020 | Region: Global | Published Date: July, 2001
Pages: 165 | Tables: 64 | Figures: 74

RTD Protein Beverages Market News

  • In February 2021, Koia, a plant-based drink manufacturer, announced that its beverages would be available nationwide in 7-Eleven retail shops in the US. More than 60% of 7-Eleven visitors prefer beverages, making it essential for the portfolio of the company to satisfy their basic requirements for maintaining good health. 
  • In May 2021, indulgent Protein, PepsiCo's newest drink invention, was released, and it comes in 2 flavors: rich Chocolate Protein and velvety Vanilla Protein.
  • In January 2022, The Coca-Cola Company signed a brand authorization agreement with Constellation Brands Inc. to launch FRESCA Mixed in the United States, a line of full-flavored, spirit-based ready-to-drink (RTD) cocktails. To bridge the gap between refreshing hard seltzers and full-flavored bar cocktails, the FRESCA brands aim to appeal to consumers seeking fuller-flavored experiences and higher-quality RTD cocktails.
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RTD Protein Beverages Market size was valued at USD 664.21 billion in 2019 and is poised to grow from USD 702.89 billion in 2023 to USD 1076.94 billion by 2031, growing at a CAGR of 5.66% in the forecast period (2024-2031).

The market for RTD protein beverages is diverse, with a number of active competitors. To preserve their position in the market, companies have increased their R&D, marketing, and distribution channel expenditures. Larger companies are adding innovation to their product portfolio to respond to changing consumers' needs in order to maintain their RTD protein beverages market dominance. 'PepsiCo, Inc.', 'Coca-Cola Co.', 'Glanbia plc', 'Nestle S.A.', 'Abbott Laboratories', 'Danone S.A.', 'MusclePharm Corporation', 'CytoSport, Inc.', 'Kellogg Company', 'Premier Nutrition Corporation', 'General Nutrition Centers, Inc.', 'Monster Beverage Corporation', 'Hormel Foods Corporation', 'The Hershey Company', 'Vital Proteins LLC', 'The Nature's Bounty Co.', 'The Hain Celestial Group, Inc.', 'Quest Nutrition LLC', 'Muscle Milk.'

Buyers' growing interest in healthcare is fueling a surge in demand for protein-fortified beverages. Protein beverages are rapidly being sold as sports nutrition drinks around the world.

Popularity of Protein-based beverages: Protein-based beverages are becoming incredibly popular, particularly with sportsmen and anyone who engages in strenuous exercise. Due to rising health issues and lifestyle modification, gyms and fitness centers have seen constant development in recent times.

In 2022, North America held the largest share of the ready-to-drink protein beverages market because of the existence of important industry leaders and convenient distribution channels. Growth in disposable income and the growing number of ready-to-drink protein beverage makers is expected to continue to drive the demand in regional markets.

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Global RTD Protein Beverages Market

Product ID: SQSG30I2020

$5,300
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