RTD Protein Beverages Market Updates

Global RTD Protein Beverages Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.73 billion in 2024 to USD 3.23 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The global market for RTD protein beverages is diverse, with a number of active competitors. To preserve their position in the market, companies have increased their R&D, marketing, and distribution channel expenditures. Larger companies are adding innovation to their product portfolio to respond to changing consumers' needs in order to maintain their RTD protein beverages market dominance. 'PepsiCo, Inc. (USA) ', 'Coca-Cola Co. (USA) ', 'Glanbia plc (Ireland) ', 'Nestle S.A. (Switzerland) ', 'Abbott Laboratories (USA) ', 'Danone S.A. (France) ', 'MusclePharm Corporation (USA) ', 'CytoSport, Inc. (USA) ', 'Kellogg Company (USA) ', 'Premier Nutrition Corporation (USA) ', 'General Nutrition Centers, Inc. (GNC) (USA) ', 'Monster Beverage Corporation (USA) ', 'Hormel Foods Corporation (USA) ', 'The Hershey Company (USA) ', 'The Nature's Bounty Co. (USA) ', 'The Hain Celestial Group, Inc. (USA)'

Buyers' growing interest in healthcare is fueling a surge in demand for protein-fortified beverages. Protein beverages are rapidly being sold as sports nutrition drinks around the world.

Popularity of Protein-based beverages: Protein-based beverages are becoming incredibly popular, particularly with sportsmen and anyone who engages in strenuous exercise. Due to rising health issues and lifestyle modification, gyms and fitness centers have seen constant development in recent times.

In 2022, North America held the largest share of the global ready-to-drink protein beverages market because of the existence of important industry leaders and convenient distribution channels. Growth in disposable income and the growing number of ready-to-drink protein beverage makers is expected to continue to drive the demand in regional markets.