Global RTD Protein Beverages Market

RTD Protein Beverages Market Size, Share, Growth Analysis, By Source(Plant based, Animal based), By Distribution Channel(Hypermarkets, Speciality Stores) - Industry Forecast 2024-2031


Report ID: SQSG30I2020 | Region: Global | Published Date: July, 2001
Pages: 165 | Tables: 64 | Figures: 74

RTD Protein Beverages Market Insights

RTD Protein Beverages Market size was valued at USD 664.21 billion in 2019 and is poised to grow from USD 702.89 billion in 2023 to USD 1076.94 billion by 2031, growing at a CAGR of 5.66% in the forecast period (2024-2031).

RTD beverages offer convenience with a unique approach to maintain fitness followed with a healthy lifestyle. RTD protein drinks are products produced from a mixture of high-protein ingredients to help the users meet their daily nutrient needs on the move. Better cardiovascular health, immunology, metabolism, and bone health are all benefits of protein beverages. As a common growth scenario, the rise in consumer awareness to maintain a healthy lifestyle has driven the RTD protein beverages market further.

US RTD Protein Beverages Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 664.21 billion

Fastest Growth

hypermarkets

Growth Rate

5.66% CAGR

Global RTD Protein Beverages Market ($ Bn)
Country Share for North America (%)
Global RTD Protein Beverages Market BY Distribution Channel(%)

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RTD Protein Beverages Market Segmental Analysis

The Global RTD Protein Beverages Market is segmented based on source, distribution channel and region. Based on source RTD Protein Beverages Market is categorized into plant-based and animal based.

Based on distribution channel, the market is categorized into hypermarkets, specialty stores, online retail stores and others. Based on region, RTD Protein Beverages Market is categorized into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Europe.

RTD Protein Beverages Market Analysis by Source

In 2022, the market for ready-to-drink protein drinks was dominated by animal-based sources, next by plant sources. Moreover, throughout the projected timeline, the growing number of vegans in advanced nations is expected to increase the need for plant source ready-to-drink protein drinks. Users are also looking for plant-sourced protein supplements as a result of the shift toward plant-based nutrition, hence, leading to RTD protein beverages market growth.

RTD Protein Beverages Market Analysis by Distribution Channel

In 2022, the online segment of the RTD Protein Beverages market is expected to increase rapidly. Increasing modernization and a growing desire to buy daily foods and drinks from online businesses because of the household delivery method will propel the online sector to explosive growth through 2028. Furthermore, rising internet literacy and smartphone use are expected to have a significant impact on RTD market expansion from the e-commerce segment. 

Global RTD Protein Beverages Market BY Distribution Channel, 2023 (%)

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RTD Protein Beverages Market Regional Insights

In 2022, North America held the largest share of the global ready-to-drink protein beverages market because of the existence of important industry leaders and convenient distribution channels. Growth in disposable income and the growing number of ready-to-drink protein beverage makers is expected to continue to drive the demand in regional markets.

However, the Asia Pacific is expected to be the fastest-growing region over the forecast period due to favorable demographic characteristics and a rising population of middle and upper income groups. Urban growth, combined with growing awareness of the health advantages of protein intake, is likely to drive market expansion in these markets.

Global RTD Protein Beverages MarketBy Region, 2024-2031
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  • Fastest

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RTD Protein Beverages Market Dynamics

RTD Protein Beverages Market Driver

Increasing consciousness of consumers towards health followed with demand for functional beverages on rise among the consumers.

  • Buyers' growing interest in healthcare is fueling a surge in demand for protein-fortified beverages. Protein beverages are rapidly being sold as sports nutrition drinks around the world.
  • Sportsmen frequently consume carbonated drinks or protein drinks to increase their overall productivity, fitness, and muscle building. In addition, the market is expected to be driven by nutritional advantages such as weight burning, anti-aging characteristics, and others related to consuming a suitable quantity of protein in a usual diet. 

RTD Protein Beverages Market Restraint 

Rising cost of functional beverages and limited demand hinders the market growth.

  • The high price of ready-to-drink protein beverages is anticipated to restrain the market growth especially in developing countries where the per capita income is low.
    The market experiences a limited demand in several countries owing to the legal regulations, and stringent protocols for health.

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RTD Protein Beverages Market Competitive Landscape

The global market for RTD protein beverages is diverse, with a number of active competitors. To preserve their position in the market, companies have increased their R&D, marketing, and distribution channel expenditures. Larger companies are adding innovation to their product portfolio to respond to changing consumers' needs in order to maintain their RTD protein beverages market dominance.

RTD Protein Beverages Market Top Players Company Profiles

  • PepsiCo, Inc.
  • Coca-Cola Co.
  • Glanbia plc
  • Nestle S.A.
  • Abbott Laboratories
  • Danone S.A.
  • MusclePharm Corporation
  • CytoSport, Inc.
  • Kellogg Company
  • Premier Nutrition Corporation
  • General Nutrition Centers, Inc.
  • Monster Beverage Corporation
  • Hormel Foods Corporation
  • The Hershey Company
  • Vital Proteins LLC
  • The Nature's Bounty Co.
  • The Hain Celestial Group, Inc.
  • Quest Nutrition LLC
  • Muscle Milk.

RTD Protein Beverages Market Recent Developments

  • In February 2021, Koia, a plant-based drink manufacturer, announced that its beverages would be available nationwide in 7-Eleven retail shops in the US. More than 60% of 7-Eleven visitors prefer beverages, making it essential for the portfolio of the company to satisfy their basic requirements for maintaining good health. 
  • In May 2021, indulgent Protein, PepsiCo's newest drink invention, was released, and it comes in 2 flavors: rich Chocolate Protein and velvety Vanilla Protein.
  • In January 2022, The Coca-Cola Company signed a brand authorization agreement with Constellation Brands Inc. to launch FRESCA Mixed in the United States, a line of full-flavored, spirit-based ready-to-drink (RTD) cocktails. To bridge the gap between refreshing hard seltzers and full-flavored bar cocktails, the FRESCA brands aim to appeal to consumers seeking fuller-flavored experiences and higher-quality RTD cocktails.

RTD Protein Beverages Key Market Trends

  • Popularity of Protein-based beverages: Protein-based beverages are becoming incredibly popular, particularly with sportsmen and anyone who engages in strenuous exercise. Due to rising health issues and lifestyle modification, gyms and fitness centers have seen constant development in recent times.
  • Health consciousness: Some of the primary reasons leading to the expansion of the global RTD protein beverage sector is a growing emphasis on staying healthy and in shape, as well as expanding involvement in fitness clubs, sports clubs, and gyms.

RTD Protein Beverages Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to RTD Protein Beverages Market Report analysis, the animal-based source beverages have the largest revenue share followed by plant-based. Based on distribution channels, the e-commerce segment has dominated the market share due to technological advancements and household delivery. Region-wise, the North American region accounted for the highest rtd protein beverages market share in 2021, and Asia-Pacific is expected to grow at the fastest rate during the forecast period.

Report Metric Details
Market size value in 2023 USD 664.21 billion
Market size value in 2031 USD 1076.94 billion
Growth Rate 5.66%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Source
    • Plant based, Animal based
  • Distribution Channel
    • Hypermarkets, Speciality Stores, Online, Retail Stores, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • PepsiCo, Inc.
  • Coca-Cola Co.
  • Glanbia plc
  • Nestle S.A.
  • Abbott Laboratories
  • Danone S.A.
  • MusclePharm Corporation
  • CytoSport, Inc.
  • Kellogg Company
  • Premier Nutrition Corporation
  • General Nutrition Centers, Inc.
  • Monster Beverage Corporation
  • Hormel Foods Corporation
  • The Hershey Company
  • Vital Proteins LLC
  • The Nature's Bounty Co.
  • The Hain Celestial Group, Inc.
  • Quest Nutrition LLC
  • Muscle Milk.
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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on RTD Protein Beverages Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on RTD Protein Beverages Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the RTD Protein Beverages Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the RTD Protein Beverages Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the RTD Protein Beverages Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the RTD Protein Beverages Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

RTD Protein Beverages Market size was valued at USD 664.21 billion in 2019 and is poised to grow from USD 702.89 billion in 2023 to USD 1076.94 billion by 2031, growing at a CAGR of 5.66% in the forecast period (2024-2031).

The market for RTD protein beverages is diverse, with a number of active competitors. To preserve their position in the market, companies have increased their R&D, marketing, and distribution channel expenditures. Larger companies are adding innovation to their product portfolio to respond to changing consumers' needs in order to maintain their RTD protein beverages market dominance. 'PepsiCo, Inc.', 'Coca-Cola Co.', 'Glanbia plc', 'Nestle S.A.', 'Abbott Laboratories', 'Danone S.A.', 'MusclePharm Corporation', 'CytoSport, Inc.', 'Kellogg Company', 'Premier Nutrition Corporation', 'General Nutrition Centers, Inc.', 'Monster Beverage Corporation', 'Hormel Foods Corporation', 'The Hershey Company', 'Vital Proteins LLC', 'The Nature's Bounty Co.', 'The Hain Celestial Group, Inc.', 'Quest Nutrition LLC', 'Muscle Milk.'

Buyers' growing interest in healthcare is fueling a surge in demand for protein-fortified beverages. Protein beverages are rapidly being sold as sports nutrition drinks around the world.

Popularity of Protein-based beverages: Protein-based beverages are becoming incredibly popular, particularly with sportsmen and anyone who engages in strenuous exercise. Due to rising health issues and lifestyle modification, gyms and fitness centers have seen constant development in recent times.

In 2022, North America held the largest share of the ready-to-drink protein beverages market because of the existence of important industry leaders and convenient distribution channels. Growth in disposable income and the growing number of ready-to-drink protein beverage makers is expected to continue to drive the demand in regional markets.

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Global RTD Protein Beverages Market

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