USD 48.61 Billion
Report ID:
SQMIG30I2495 |
Region:
Global |
Published Date: May, 2025
Pages:
183
|Tables:
146
|Figures:
68
Global Protein Market size was valued at USD 48.61 Billion in 2023 and is poised to grow from USD 52.24 Billion in 2024 to USD 96.68 Billion by 2032, growing at a CAGR of 7.5% in the forecast period (2025-2032).
The global protein market has witnessed substantial growth due to rising consumer awareness about health and nutrition. Increasing demand for protein-rich diets, fueled by fitness trends and lifestyle changes, has accelerated the adoption of various protein sources, including animal-based, plant-based, and alternative proteins. Innovation in product formulations and the emergence of clean-label, organic, and functional proteins have further expanded market offerings. Additionally, protein ingredients are increasingly incorporated into diverse food and beverage products, from snacks to dairy alternatives, broadening consumer appeal. The growing population and urbanization in developing regions also contribute to rising protein consumption. This evolving landscape is driving companies to invest heavily in research and development, seeking to deliver high-quality, sustainable, and affordable protein options to meet varied consumer needs.
The surge in health-conscious consumers actively seeking high-protein foods is a major driver for the protein market. Increased awareness of the role of protein in muscle building, weight management, and overall wellness supports steady demand. Furthermore, the rise of plant-based and alternative proteins, propelled by environmental concerns and ethical considerations around animal farming, is expanding market reach. Technological advancements in protein extraction and processing enable manufacturers to enhance texture, taste, and nutritional value, making products more appealing. Additionally, growing disposable incomes and expanding distribution channels such as e-commerce facilitate easier access to protein-rich products. Collaborations between food companies and ingredient suppliers further accelerate innovation, promoting customized and convenient protein solutions for diverse consumer segments.
Despite promising growth, the protein market faces challenges that could hinder its expansion. High production costs, especially for novel and plant-based proteins, often translate into premium pricing, limiting accessibility for price-sensitive consumers. Supply chain disruptions and raw material availability issues, exacerbated by climate change and geopolitical tensions, pose risks to consistent product delivery. Additionally, taste and texture preferences vary widely across regions, and some consumers remain skeptical about the sensory qualities of alternative proteins. Regulatory hurdles and labeling requirements can delay product launches and add complexity for manufacturers. Lastly, intense competition and market saturation in developed countries require constant innovation, which may strain smaller players lacking resources to keep pace with industry leaders.
How AI is Transforming the Protein Market?
Artificial Intelligence (AI) is revolutionizing the protein market by accelerating innovation, enhancing efficiency, and enabling the creation of novel protein sources. AI-driven platforms like ProteinDiscovery.ai by Shiru allow food scientists to explore and order protein samples on demand, facilitating rapid experimentation and discovery. Additionally, AI Bobby, a Paris-based startup, utilizes generative AI to design and optimize plant-based proteins for meat and dairy analogues, improving their functionality and appeal. These advancements are not only expanding the range of available protein products but also improving their quality and sustainability.
A notable recent development in AI's impact on the protein market is the launch of ProteinDiscovery.ai by Shiru. This platform enables food scientists to order protein samples and conduct their own discovery and research, facilitating the identification of proteins that can enhance taste, texture, and other properties in food and consumer-packaged goods. By leveraging AI to predict the functions of millions of naturally occurring proteins, Shiru is democratizing access to protein innovation, allowing for more personalized and efficient product development in the food industry.
Market snapshot - 2025-2032
Global Market Size
USD 48.61 Billion
Largest Segment
Animal-Based Proteins
Fastest Growth
Animal-Based Proteins
Growth Rate
7.5% CAGR
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The global protein market is segmented by Source Type, Form, Application, Distribution Channel and region. Based on Source Type, the market is segmented into Animal, Microbial, Insects and Plant. Based on Form, the market is segmented into Powder, Liquid, Bar, Capsules/Tablets and Others. Based on Application, the market is segmented into Food & Beverages, Nutritional Supplements, Animal Feed, Cosmetics & Personal Care, Pharmaceutical and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Online Stores, Specialty Stores, Convenience Stores and Pharmacies. Based on region, the protein market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the global protein market analysis 2024, the animal-based protein segment led the market by holding the largest share. The dominance of this segment is primarily attributed to its complete amino acid profile, high bioavailability, and long-standing integration into consumer diets across regions. Animal proteins continue to be widely used in food, dietary supplements, and animal feed industries due to their functional benefits and nutritional completeness. In 2024, the segment maintained its leadership despite sustainability challenges, largely because of established production infrastructure and strong consumer trust. The familiarity of animal proteins makes them a preferred choice, especially in developed nations with high per capita protein consumption.
On the other hand, plant-based proteins are growing steadily at a CAGR of 13.4%. Backed by consumer demand for sustainability and clean-label products, many food companies are investing in plant protein innovation. However, the dominance of animal-based proteins continues due to their unmatched nutritional profile and global market penetration.
As per the 2024 global protein market analysis, the plant-based protein segment is emerging as the fastest-growing category, fueled by the increasing consumer preference for sustainable and ethical food sources. This growth is largely attributed to rising environmental awareness, the shift toward vegan and flexitarian diets, and advancements in food technology that have significantly improved the taste, texture, and nutritional quality of plant-based proteins. The year 2024 saw a strong rise in demand for pea, soy, and mycelium-based proteins, especially in developed markets where consumers are actively seeking eco-conscious alternatives to animal protein. The affordability, scalability, and lower carbon footprint of plant-based protein also contribute to its rapid market penetration.
For instance, in January 2024, Nippon Ham launched a plant-based tuna sashimi in Japan, made from konjac and yeast, providing a sustainable seafood alternative. This innovative move reflects the growing consumer shift in Asia toward plant-based diets, especially in protein-rich food categories.
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North America leads the global protein market share, driven by high consumer awareness, advanced food processing infrastructure, and strong R&D investments. The U.S. accounts for approximately 83% of the region's protein market volume, with a significant presence in protein supplements and functional foods. Canada is emerging as a hub for plant-based protein innovation, supported by its robust agricultural sector and government initiatives promoting sustainable food production.
In May 2025, Danone launched a new protein shake under its Oikos yogurt brand, targeting consumers using GLP-1 weight-loss medications like Ozempic and Wegovy. This product, containing five grams of fiber and priced at $3.69, caters to the growing demand for high-protein, portion-controlled food options among health-conscious consumers.
Canada's protein market growth is experiencing rapidly, with a projected CAGR of 9% from 2025 to 2033. This expansion is fueled by increasing adoption of plant-based diets and sustainable farming practices. The country's status as a major producer of peas, a key source of plant protein, further supports this trend.
The Asia Pacific region is witnessing a surge in protein consumption, driven by rising health consciousness, an aging population, and a shift towards plant-based diets. Japan and South Korea are at the forefront, with significant investments in protein innovation and a growing demand for functional and alternative protein products.
In January 2024, Nippon Ham introduced a plant-based tuna sashimi made from ingredients like konjac flour and yeast, catering to the growing demand for plant-based seafood alternatives. This innovation reflects Japan's commitment to developing sustainable and health-conscious protein options.
South Korea is experiencing a rapid increase in protein consumption, particularly among the younger population. The country's growing interest in fitness and wellness has led to a higher demand for protein supplements and functional foods, positioning it as a key player in the regional protein market.
Europe's protein market is evolving, with a strong emphasis on sustainability, clean-label products, and innovation in plant-based and alternative proteins. Germany, France, and Spain are leading this transformation, supported by favorable regulations and a shift towards health-conscious eating habits.
In March 2024, Proteintech expanded its operations in Munich, Germany, with a new office and laboratory space. This expansion aims to enhance the company's capabilities in producing antibodies, proteins, and immunoassays, supporting the growing demand for protein-based products in the region.
France is witnessing a growing trend towards plant-based diets, with an increasing number of consumers opting for vegetarian and vegan options. This shift is driving the demand for plant-based protein products, leading to innovations in meat substitutes and dairy alternatives.
Spain's protein market growth is experiencing particularly in the plant-based segment. The country's focus on Mediterranean diets and sustainable food practices is influencing consumer preferences, leading to an increased demand for plant-based protein sources.
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Protein Market Drivers
Rising Health and Wellness Awareness.
Growth of Plant-Based and Alternative Proteins
Protein Market Restraints
High Production and Ingredient Costs
Consumer Skepticism and Sensory Challenges
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The protein market competitive landscape is marked by strategic innovation and sustainability-focused product launches. Leading companies like Danone and Beyond Meat invest heavily in R&D to enhance plant-based protein taste and nutritional profiles. Strategic partnerships with biotech firms and adoption of AI-driven protein discovery platforms are becoming key differentiators. The focus is shifting toward personalized nutrition and environmentally friendly protein sources, compelling competitors to accelerate product diversification and digital engagement to capture evolving consumer preferences.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
SkyQuest’s study suggests that R&D efforts in the protein market are primarily driven by rising health and wellness awareness, which fuels demand for innovative, high-quality protein products tailored to diverse consumer needs. Simultaneously, the high production costs and supply chain complexities act as significant restraints, limiting affordability and accessibility, especially for novel protein sources. North America dominates the market, supported by advanced food technology infrastructure, strong consumer demand, and substantial investments in protein innovation. The animal-based protein segment remains the largest due to established consumer preferences, but plant-based and alternative proteins are rapidly gaining ground. Another critical driver is the growth of sustainable and alternative proteins, as consumers and companies prioritize eco-friendly, ethical food solutions, propelling innovation in plant, mycelium, and cultured protein development.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 48.61 Billion |
Market size value in 2032 | USD 96.68 Billion |
Growth Rate | 7.5% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Protein Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Protein Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Protein Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Protein Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Protein Market size was valued at USD 48.61 Billion in 2023 and is poised to grow from USD 52.24 Billion in 2024 to USD 96.68 Billion by 2032, growing at a CAGR of 7.5% in the forecast period (2025-2032).
BASF SE (Germany), Archer Daniels Midland Company (ADM) (United States), Cargill, Incorporated (United States), Kerry Group plc (Ireland), Arla Foods amba (Denmark), Fonterra Co-operative Group Ltd. (New Zealand), Roquette Frères (France), Ingredion Incorporated (United States), Corbion N.V. (Netherlands), Burcon NutraScience Corporation (Canada), Axiom Foods, Inc. (United States)
Consumers worldwide are increasingly prioritizing health and wellness, driving demand for high-protein foods that support muscle growth, weight management, and overall nutrition. Protein-rich diets are widely recognized for their benefits in enhancing satiety and promoting metabolic health.
Consumers are increasingly seeking personalized nutrition solutions that cater to individual health goals, dietary restrictions, and lifestyle choices. This trend drives the demand for functional proteins enhanced with added benefits like probiotics, vitamins, or amino acids.
North America leads the global protein market share, driven by high consumer awareness, advanced food processing infrastructure, and strong R&D investments. The U.S. accounts for approximately 83% of the region's protein market volume, with a significant presence in protein supplements and functional foods.
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