USD 79.4 billion
Global Yogurt and Probiotic Drink Market Size, Share, Growth Analysis, By Product(Yogurt Drink and Probiotic Drink), By Distribution Channel(Online and Offline) - Industry Forecast 2024-2031
Report ID:
SQMIG30I2170 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|
Tables:
59 |
Figures:
76
Global Yogurt and Probiotic Drink Market Insights
Global Yogurt and Probiotic Drink Market size was valued at USD 79.4 billion in 2021 and is poised to grow from USD 86.9 billion in 2022 to USD 182.9 billion by 2030, growing at a CAGR of 9.7% in the forecast period (2023-2030).
The increased science and innovation-related research on gut health, which has emerged as an important concern for many consumers, the awareness of conventional foods to functional foods that are more nutrient-denser and healthier are all factors that are bolstering the demand for yogurt and probiotics. According to a Food Dive piece, 60% of consumers drank yogurt in June 2021 for gut/digestive health and 70% will do so for overall health and wellness. It is anticipated that these elements will be advantageous as the business grows.
Yogurt and probiotic beverages are becoming more popular as a result of the COVID-19 outbreak, which has also increased demand for alternative foods and nutritional interventions through diets that support the modulation of the human immune system and avoid infections. Nearly 60% of consumers preferred probiotic-based products to support the immune system after the COVID-19 pandemic, according to a survey done by Chobani, LLC, in December 2020. Yogurt drinks now have more market opportunities thanks to the growing demand for healthy products that are simple to integrate into daily activities and lifestyles. Global product demand is being driven by the positioning of these drinks as the cornerstone of healthy nutrition and the rise in public knowledge of their health benefits.
The product also contains a number of minerals that aid in digestion, such as vitamin C, zinc, potassium, malic acid, and citric acid. In the upcoming years, industry development is anticipated to be fueled by these product launches. Sales of yogurt drinks were primarily driven by the sanctification (replacing meals with snacks) of yogurt drinks as a breakfast food, a rise in the appeal of nutritive & immunity-boosting foods, and an increase in the practice of eating food at home. In January 2022, roughly 78% of consumers preferred snacking to "take care of their body" and satisfy their "nutritional needs," according to an article in Soyland Publishing.
Due to their extreme convenience and ability to easily integrate into an active lifestyle, more and more consumers are choosing yogurt drinks or beverages for breakfast. The importance of preventive healthcare has been highlighted by rising healthcare expenses and widespread internet use. As a consequence, the number of probiotic drinks on the market today has significantly increased over the past few years.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Online
Fastest Growth
Online
Growth Rate
9.7% CAGR
Global Yogurt and Probiotic Drink Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
Global Yogurt and Probiotic Drink Market By Distribution Channel 2022-2030 ($ Bn)
Global Yogurt and Probiotic Drink Market By Distribution Channel 2022-2030 (%)
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Global Yogurt and Probiotic Drink Market Segmental Analysis
Global Yogurt and Probiotic Drink Market is segmented based on Product, Distribution Channel and region. Based on Product the market is segmented into Yogurt Drink and Probiotic Drink. Based on Distribution Channel the market is segmented into Online and Offline. Based on region the global Yogurt and Probiotic Drink Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by Product
Yogurt drinks and probiotic drinks make up other segments of the market based on products. With a revenue share of more than 54.00% in 2021, the probiotic drink category led the market and is predicted to continue to do so throughout the forecast period. The rising demand for such beverages is being aided by the increasing product launches by the segment's major participants. To promote immune and digestive health, for instance, Stonyfield Organic introduced Daily Probiotics, a probiotic yogurt beverage, in the United States in January 2020 in a 3.1-oz easy-to-drink format. Strawberry Acai and Blueberry Pomegranate were the two flavors offered for the beverage.
The drink has organic low-fat milk and real fruits as its main components, and each serving has 60 calories. During the forecast period, the yogurt drink sector is anticipated to have the second-fastest CAGR. The main driver of the market is the rising demand for better-nutrition food items. It comes in a ready-to-drink format, has low-fat yogurt in it, and includes nutrients like calcium, vitamin D, lean protein, and a branched chain of amino acids. Yogurt helps reduce the chance of high blood pressure, a significant risk factor for heart disease, by as much as 50%, according to studies released by the Grande Cheese Company in July 2021.
Analysis by Distribution Channel
In 2021, the offline market had the highest revenue share (79%). The main driver of its growth in 2021 will be the accessibility of yogurt and probiotic beverages in different stores, including supermarkets and hypermarkets. For instance, a well-known U.K. supermarket chain, Sainsbury's, carries vegan probiotic drinks that improve gut health, such as Biomel beverages in the Yakult manner. The products are produced with organic, plant-based ingredients and are free of soy and gluten. Additionally, store owners engage in creative marketing and promotional strategies to ensure that customers' in-store purchasing habits are preserved. These strategies are anticipated to boost sales of these goods through the aforementioned stores.
Global Yogurt and Probiotic Drink Market By Distribution Channel 2022 (%), 2023 (%)
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Global Yogurt and Probiotic Drink Market Regional Insights
In 2021, North America made for the largest portion of global revenue more than 44.50%. The region's increasing number of health-conscious consumers choosing vegan diets is anticipated to fuel the segment's development during the forecast period. Therefore, the market will have clear development objectives as more consumers choose vegan diets.
The Asia-Pacific region is anticipated to practice the highest CAGR during the forecast Period. The overall growth of the region will be aided by a number of initiatives, including the introduction of new products by significant manufacturers. For instance, in March 2020, the Japanese business Megmilk Snow brand unveiled its first functional yogurt product to treat allergy symptoms. It contains the Lactobacillus helveticus SBT2171, a lactic acid bacterium well known for its capacity to lessen allergic reaction symptoms. Producers are beginning to take notice of Bacillus' capacity to be used in even the most demanding production procedures, which is anticipated to adapt well to the region's market development.
Global Yogurt and Probiotic Drink Market By Geography, 2022-2030, 2024-2031
- Largest
- Fastest
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Global Yogurt and Probiotic Drink Market Dynamics
Drivers
Health benefits to Bolster Demand for Yogurt and Prebiotic Drinks
- Yogurt and probiotic drinks are known for their health benefits such as improved digestion, increased immunity, and weight management. These benefits are driving consumers towards these products.
Restraints
High Sugar Content to Hinder Market Growth
- Some yogurt and probiotic drinks contain high amounts of sugar, which can be a deterrent for health-conscious consumers.
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Global Yogurt and Probiotic Drink Market Competitive Landscape
The existence of numerous developed international players and numerous developing key market entrants has helped to consolidate the industry. For the purpose of boosting their customer base and fostering brand loyalty, these companies are taking part in significant acquisition and promotional campaigns.
Top Player’s Company Profiles
- Danone S.A.
- Nestle S.A.
- Yakult Honsha Co., Ltd.
- General Mills Inc.
- Chobani LLC
- Fage International S.A.
- Muller Group
- Arla Foods amba
- Lactalis Group
- The Coca-Cola Company
- PepsiCo Inc.
- Grupo Lala S.A.B. de C.V.
- The Hain Celestial Group, Inc.
- Lifeway Foods Inc.
- Stonyfield Farm Inc.
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
- Clover S.A. (Pty) Ltd.
- Parmalat S.p.A.
- Bright Dairy & Food Co., Ltd.
- Groupe Danone Argentina S.A.
Recent Developments
- In January 2022, A Danone S.A. subsidiary called So Delicious has introduced a new range of coconut milk yogurt substitutes with botanical extracts, including strawberry with elderberry extract, mango with ginger and turmeric extract, and mixed berry with chamomile extract. The product is advertised as having live and active cultures, organic coconut, 7-8 grams of sugar, and no fake sweeteners or preservatives.
Global Yogurt and Probiotic Drink Key Market Trends
- Increasing demand for probiotic products: There has been a growing awareness among consumers about the health benefits of probiotics, which has led to a rise in demand for yogurt and probiotic drinks. Probiotics are known to improve digestion, boost immunity, and promote overall health.
- Expansion of product offerings: Manufacturers are expanding their product offerings to cater to changing consumer preferences. This includes introducing new flavors, formulations, and packaging options.
- Rising popularity of plant-based options: As more consumers are adopting plant-based diets, manufacturers are responding by introducing a range of plant-based yogurt and probiotic drink options made from soy, almond, coconut, and other sources.
- Growing focus on clean labels: Consumers are increasingly seeking out products with simple, recognizable ingredients. To meet this demand, manufacturers are focusing on clean labels, removing artificial flavors, colors, and preservatives from their products.
Global Yogurt and Probiotic Drink Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the Yogurt and Probiotic Drink market is the increased science- and innovation-related research on gut health, which has emerged as an important concern for many consumers, the awareness of conventional foods has shifted to functional foods that are more nutrient-dense and healthier Due to their extreme convenience and ability to easily integrate into an active lifestyle, more and more consumers are choosing yoghurt drinks or beverages for breakfast. The importance of preventive healthcare has been highlighted by rising healthcare expenses and widespread internet use. As a consequence, the number of probiotic drinks on the market today has significantly increased over the past few years. Consumers are increasingly seeking out products with simple, recognizable ingredients. To meet this demand, manufacturers are focusing on clean labels, removing artificial flavors, colors, and preservatives from their products.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 79.4 billion |
| Market size value in 2031 | USD 182.9 billion |
| Growth Rate | 9.7% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Yogurt and Probiotic Drink Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Yogurt and Probiotic Drink Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Yogurt and Probiotic Drink Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Yogurt and Probiotic Drink Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Yogurt and Probiotic Drink Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Yogurt and Probiotic Drink Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Yogurt and Probiotic Drink Market Report Snapshots
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