Prescription Lens Market Trends

Prescription Lens market Driver

The prevalence of refractive error cases, primarily myopia, and astigmatism, is expected to drive the market

• The rising prevalence of refractive error cases, primarily myopia and refractive error, is expected to drive prescription lens demand. Prescription lenses aid in the resolution of the eyes' incapability to project light onto the retina for improved vision. These lenses come in a variety of shapes and sizes and surface coatings and are preferred based on refractive order. Concave prescription optics are used to correct myopia, while convex prescription lenses are used to correct hyperopia. Conical prescription lenses are used to correct astigmatism.

Omnichannel presence of industry participants

• With technology as an enabler, a new generation of customers has fuelled the growth of online shopping over the past decade. These customers prefer richer experiences, better services, greater value, and more available options. Omnichannel retail solutions give prescription lens market participants greater control over larger product assortments. Merchandise and price fluctuations can be updated, standardised, and visible across all stores in real time. This makes it easier to accommodate more styles and production cycles, respond to market trends, and drive sales with targeted promotions. Customers can get an eye exam in one store, find a frame they like, and purchase it there, online, have it delivered, or pick it up at a different location. Once a customer's prescription is on file, they can purchase it online and pick it up at a nearest authorised store. Alternatively, they can return the item in-store if they purchase glasses online but discover that they aren't quite what they were looking for. With an Omni-channel infrastructure in place, stores can concentrate more on improving their cross-channel customer service, regardless of whether they sell specialised or prescription eyewear or both. The market is anticipated to be driven by these factors during the forecast year.

Prescription Lens market Restraint

Spectacle-induced vision distortion

• If the person wearing a prescription lens has astigmatism, there may be some distortion of vision. There is also difficulty seeing through the sides of the glasses, which worsens with lower eye power. These are some of the factors that may stymie the expansion of the Prescription Lens market.