Global Potato Protein Market

Global Potato Protein Market Size, Share, Growth Analysis, By Type(Potato Protein Isolates and Potato Protein Concentrates), By Application(Food and Beverages and Animal Feed) - Industry Forecast 2024-2031

Report ID: SQMIG30H2104 | Region: Global | Published Date: March, 2024
Pages: 198 | Tables: 59 | Figures: 75

Global Potato Protein Market Dynamics

Potato Protein Market Drivers

Increasing popularity of plant-based diets and the rising demand for vegetarian and vegan products

  • One major driver propelling the global potato protein market is the increasing popularity of plant-based diets and the rising demand for vegetarian and vegan products. Consumers are becoming more health-conscious and are actively seeking protein alternatives to traditional animal-based sources. Potato protein, with its high nutritional value and benefits such as improved digestive health, strength, and controlled blood sugar levels, is emerging as a favored choice among individuals adopting plant-based lifestyles, thus driving the market growth.

Potato Protein Market Restraints

Limited availability of raw materials

  • One significant restraint affecting the global potato protein market is the limited availability of raw materials. Potato protein production requires a significant quantity of potatoes, and fluctuations in potato crop yields due to factors like weather conditions and diseases can impact the overall supply chain. Additionally, competition for potato resources from other sectors, such as the food industry and biofuel production, further strains the availability of raw materials for potato protein extraction. These supply-side challenges pose a potential obstacle to the growth and stability of the potato protein market.
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Global Potato Protein Market size was valued at USD 2.4 billion in 2022 and is poised to grow from USD 2.54 billion in 2023 to USD 3.99 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

The global potato protein market is characterized by intense rivalry among various market players. Companies are focusing on research and development activities to introduce innovative products and enhance their product portfolios. Strategic collaborations, partnerships, and acquisitions are common strategies adopted by companies to expand their market presence. Moreover, investment in advanced manufacturing technologies and expansion into untapped markets are key initiatives taken by market participants to gain a competitive edge. With increasing consumer demand for sustainable and plant-based protein alternatives, the competition in the potato protein market is expected to intensify further in the coming years. 'Roquette Frères (France)', 'Avebe U.A. (Netherlands)', 'Agrana Group (Austria)', 'Emsland Group (Germany)', 'KMC Ingredients (Denmark)', 'Omega Protein Corporation (US)', 'Meelunie B.V. (Netherlands)', 'Tereos Starch & Sweeteners (France)', 'Royal Ingredients Group (Netherlands)', 'SÜDSTÄRKE GmbH (Germany)', 'AKV Langholt (Denmark)', 'Pepees Group (Poland)', 'PPZ Niechlow (Poland)', 'Kemin Industries, Inc. (US)', 'Avebe China (China)', 'Qingdao CBH Co., Ltd. (China)', 'PPZ Dobre (Poland)', 'Tereos S.A. (France)', 'WPPZ (Poland)', 'Shandong Jianyuan Group (China)'

One major driver propelling the global potato protein market is the increasing popularity of plant-based diets and the rising demand for vegetarian and vegan products. Consumers are becoming more health-conscious and are actively seeking protein alternatives to traditional animal-based sources. Potato protein, with its high nutritional value and benefits such as improved digestive health, strength, and controlled blood sugar levels, is emerging as a favored choice among individuals adopting plant-based lifestyles, thus driving the market growth.

Potato Proteins in Feed Offers High Digestibility of Protein: Potato protein, a high-quality protein sourced from potato processing by-products like potato starch, has gained popularity as an ingredient in animal feed. It serves as a sustainable and cost-effective alternative to conventional protein sources such as soybean meal and fishmeal. Boasting a high protein content and a rich profile of essential amino acids crucial for animal growth and health, potato protein is also low in anti-nutritional factors. It finds application in feed formulations as a partial or complete substitute for other protein sources, with the choice depending on factors like animal species, age, and production stage. Potato protein is particularly prevalent in pig, poultry, and aquaculture diets, where it enhances feed efficiency and promotes growth performance. Consequently, the functional attributes of potato protein contribute to improved feed processing, texture, and palatability. The demand for potato protein in animal feed is being propelled by various factors, including the need for sustainable protein sources, rising global demand for animal protein, and the associated health benefits it offers to animals.

North America dominated the global potato protein market in terms of revenue. The region is witnessing a significant demand for potato protein due to the growing health-conscious population and the increasing trend of plant-based diets. The United States and Canada are the key contributors to the market growth in North America. The presence of well-established food and beverage industries, along with a high consumer awareness regarding the nutritional benefits of potato protein, is driving the market in this region.

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