Global Potato Protein Market Size, Share, Growth Analysis, By Type(Potato Protein Isolates and Potato Protein Concentrates), By Application(Food and Beverages and Animal Feed) - Industry Forecast 2023-2030

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Global Potato Protein Market size was valued at USD 1.8 billion in 2021 and is poised to grow from USD 2.4 billion in 2022 to USD 3.58 billion by 2030, growing at a CAGR of 5.8% during the forecast period (2023-2030).

The global potato protein market is characterized by intense rivalry among various market players. Companies are focusing on research and development activities to introduce innovative products and enhance their product portfolios. Strategic collaborations, partnerships, and acquisitions are common strategies adopted by companies to expand their market presence. Moreover, investment in advanced manufacturing technologies and expansion into untapped markets are key initiatives taken by market participants to gain a competitive edge. With increasing consumer demand for sustainable and plant-based protein alternatives, the competition in the potato protein market is expected to intensify further in the coming years. 'Roquette Frères (France)', 'Avebe U.A. (Netherlands)', 'Agrana Group (Austria)', 'Emsland Group (Germany)', 'KMC Ingredients (Denmark)', 'Omega Protein Corporation (US)', 'Meelunie B.V. (Netherlands)', 'Tereos Starch & Sweeteners (France)', 'Royal Ingredients Group (Netherlands)', 'SÜDSTÄRKE GmbH (Germany)', 'AKV Langholt (Denmark)', 'Pepees Group (Poland)', 'PPZ Niechlow (Poland)', 'Kemin Industries, Inc. (US)', 'Avebe China (China)', 'Qingdao CBH Co., Ltd. (China)', 'PPZ Dobre (Poland)', 'Tereos S.A. (France)', 'WPPZ (Poland)', 'Shandong Jianyuan Group (China)'

One major driver propelling the global potato protein market is the increasing popularity of plant-based diets and the rising demand for vegetarian and vegan products. Consumers are becoming more health-conscious and are actively seeking protein alternatives to traditional animal-based sources. Potato protein, with its high nutritional value and benefits such as improved digestive health, strength, and controlled blood sugar levels, is emerging as a favored choice among individuals adopting plant-based lifestyles, thus driving the market growth.

One key market trend in the global potato protein market is the increasing demand for organic and clean-label products. Consumers are becoming more conscious of the ingredients in their food and beverages, leading to a shift towards natural and organic options. As a result, there is a growing preference for potato protein derived from organically grown potatoes without the use of pesticides or genetically modified organisms. This trend is driving manufacturers to offer organic potato protein and develop clean-label formulations, meeting the evolving consumer demands for healthier and more sustainable food choices.

North America dominated the global potato protein market in terms of revenue. The region is witnessing a significant demand for potato protein due to the growing health-conscious population and the increasing trend of plant-based diets. The United States and Canada are the key contributors to the market growth in North America. The presence of well-established food and beverage industries, along with a high consumer awareness regarding the nutritional benefits of potato protein, is driving the market in this region.

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Global Potato Protein Market Size, Share, Growth Analysis, By Type(Potato Protein Isolates and Potato Protein Concentrates), By Application(Food and Beverages and Animal Feed) - Industry Forecast 2023-2030

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