Global Potato processing Market

Global Potato Processing Market Size, Share, Growth Analysis, By Type(Frozen, Chips & Snack Pellets), By Application(Snacks, Ready-to-cook & Prepared Meals), By Distribution Channel(Foodservice, Retail) - Industry Forecast 2024-2031


Report ID: SQMIG30C2068 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 88 | Figures: 76

Global Potato Processing Market Dynamics

Potato Processing Market Drivers

Increased demand for processed foods and rapid urbanization

  • People's rising living standards, rapid urbanization, changing food preferences, and the attraction of fast food are all driving the demand for the worldwide market. The demand for processed food is increasing because of the benefits and ease of no cooking, easy preservation, and storage options. As a result, it is also highly preferred by consumers. Furthermore, fast service restaurants around the world are enticing users to choose processed potato products based on their preferences.
  • The global market is also been driven by the rising demand for processed foods, improved farming methodologies, easy availability at low costs, and growing demand from the Asia-Pacific region.
  • Furthermore, rapid urbanization, rising living standards, easy product availability, and attractive packaging is anticipated to result in a significant product demand. The high consumer trend toward convenience dietary habits is expected to boost market earnings in the coming years.

Potato Processing Market Restraints

High costs of storage and transportation, and high consumption linked with ailments is likely to impede the market growth

  • The high cost of storage and transportation associated with processed potatoes, combined with health concerns associated with processed food consumption, are expected to restrain the growth of the potato processing market during the forecast years.
  • Potato chip consumption has been linked to diseases such as hypertension, cardiovascular disease, and cancer. Furthermore, high levels of fried potato product consumption increase the risk of developing conditions such as stroke and obesity. For example, a study of 4,440 people aged 45 to 79 found that those who ate fried potatoes like French fries, hash browns, and potato chips two or more times a week had twice the risk of dying young as those who did not eat fried potatoes. The higher risk is attributed to the presence of trans-fat-rich cooking oil in fried potato products. Trans fat has been shown to raise LDL cholesterol levels in the blood.
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Potato Processing Market size was valued at USD 29.28 billion in 2019 and is poised to grow from USD 38.74 billion in 2023 to USD 46.99 billion by 2031, growing at a CAGR of 5.42% in the forecast period (2024-2031).

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by the global players. Major firms are shifting their focus to introducing new products into the market. The increasing adoption of vegetarian and vegan food items in developed regions as a result of rising health consciousness and concern for animal welfare is expected to drive demand for processed potato products during the forecast period. Furthermore, ready-to-cook potato products like fries, soups, and snacks are being marketed with labels like vegan or 'organic' to increase sales. This has triggered the market and is expected to give a positive impact over the forecast period. 'McCain Foods Limited', 'Lamb Weston Holdings, Inc.', 'J.R. Simplot Company', 'The Kraft Heinz Company', 'Aviko BV', 'Farm Frites International B.V.', 'Idahoan Foods, LLC', 'Agristo NV', 'Cavendish Farms Corporation', 'Bergia Frites S.A.S.', 'Intersnack Group GmbH & Co. KG', 'Pepsico, Inc.', 'The Hain Celestial Group, Inc.', 'Old Dutch Foods, Inc.', 'The Kraft Heinz Company', 'AGRANA Beteiligungs-AG', 'AVEBE U.A.', 'Calbee, Inc.', 'Kellogg Company', 'Lamb Weston Meijer V.O.F.'

Europe is expected to hold the largest Global Potato Processing Market share in terms of value and volume in 2021, owing to a thriving food processing industry and the presence of major companies in countries such as Germany, the United Kingdom, France, the Netherlands, and Belgium. During the forecast period, the Asia-Pacific region is expected to grow the fastest. Key players in Europe and the United States are focusing on the Asian potato processing market, which is expected to grow rapidly in the coming years.

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Global Potato processing Market

Product ID: SQMIG30C2068

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