USD 572.45 million
Report ID: SQMIG25K2088 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 63 | Figures: 65
Plus Size Clothing Market size was valued at USD 572.45 million in 2021 and is poised to grow from USD 606.22 million in 2022 to USD 959 million by 2030, growing at a CAGR of 4% in the forecast period (2023-2030).
In the realm of fashion apparel, plus-size clothing encompasses sizes ranging from 1X to 6X, while extended sizes span from 7X and above. These categories extend beyond what is commonly termed 'straight' sizes and frequently encompass size ranges like UK 16 to UK 28, although regional variations exist. Consumers within the plus-size category now exhibit a strong demand for contemporary, stylish attire readily accessible in larger dimensions. Furthermore, their expectations extend to alluring, durable, high-quality garments that offer value for their investment. The market's substantial growth is predominantly driven by a global surge in demand attributed to an overweight and obese population, constituting a pivotal contributing factor. The ascendancy of the body positivity movement and the bolstered self-assurance of plus-size individuals, fueled by impactful fashion advertisements and promotional endeavors showcased in renowned magazines such as Vogue, Cosmopolitan, Elle, and Glamour, significantly propels the plus-size clothing market. Additionally, the enhanced public perception of plus-size figures, coupled with support from influential celebrities, has fostered an environment where consumers embrace their self-image, consequently driving market demand.
Nonetheless, challenges surface within the plus-size clothing sector. Retailers often grapple with higher costs, as accommodating diverse sizes proves financially demanding. The intricate manufacturing process for plus-size garments, requiring additional materials to cater to larger dimensions, exacerbates production costs, acting as a hindrance to market expansion.
Conversely, the anticipated rise in omnichannel retail availability for plus-size clothing and the expansion of brand presence within the industry offer promising opportunities for future growth and diversification within the plus-size clothing market. This optimistic outlook underscores the sector's potential for continued evolution and expansion.
US Plus Size Clothing Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 572.45 million
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The global plus size clothing market is segmented on the basis of type, gender, age group, price point, region. By type the market is segmented into casual wear, formal wear, sportswear, others. By gender, the market is segmented into male, female. By age group, the market is segmented into below 15, 16 to 59, 60 and above. By price point, the market is segmented into economy, mid-range, premium. By Region, the market is segmented into North America, Europe, Latin America, Asia- Pacific, Middle East and Africa.
Plus Size Clothing Market Analysis By Age Group
In the year 2021, the plus-size clothing market was notably led by the age group spanning from 16 to 59 years, capturing a significant share of 58.8%. This dominance is attributed to the fact that consumers within this age bracket exhibit a pronounced prevalence of obesity, driving the demand for larger-sized clothing. Moreover, this demographic tends to exhibit higher consumer spending on clothing as compared to other age groups, further bolstering their influence on the market.
Nevertheless, the market landscape is undergoing a transformation due to changing demographic patterns. The aging population, specifically individuals aged 60 and above who also fall within the plus-size category, is emerging as a driving force in the industry. As obesity rates increase within this older age segment, there is a discernible shift in demand towards plus-size clothing tailored for their needs. This change is expected to contribute to the segment of 60 and above plus-size clothing witnessing the most substantial Compound Annual Growth Rate (CAGR) throughout the forecast period.
As the aging population continues to expand and exhibit distinct fashion preferences, the industry is likely to see a surge in innovative offerings and designs catering to the plus-size clothing requirements of this evolving demographic. This underscores the market's responsiveness to changing consumer dynamics and its commitment to inclusivity across a broad spectrum of age groups.
Plus Size Clothing Market Analysis By Gender
In the year 2021, the plus-size clothing market witnessed a prevailing dominance within the male segment, securing a substantial market share of 50.3%. This predominance can be attributed to the presence of a comparatively significant obese male population and their noteworthy expenditure on clothing. These factors collectively contributed to the male demographic's strong influence on the market landscape.
Nevertheless, the market dynamics have been undergoing a notable shift due to evolving gender-based trends. The rise in obesity rates among females has emerged as a pivotal factor driving significant potential for growth within the female plus-size clothing segment. This transition in consumer preferences is fostering an increased demand for clothing catering to larger sizes among women.
Furthermore, a commendable enhancement in body positivity and self-confidence among female consumers is anticipated to play a pivotal role in augmenting market demand throughout the projected period. As societal norms evolve and the emphasis on embracing diverse body types gains traction, more women are seeking fashionable and comfortable plus-size clothing that aligns with their personal style preferences.
The evolving landscape signifies the industry's responsiveness to gender-specific demands and underscores the significance of inclusivity. The growth trajectory of the female plus-size clothing market is indicative of a broader cultural shift towards empowerment and acceptance, showcasing how market trends can mirror and contribute to societal transformations.
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In the year 2021, North America emerged as a prominent hub for the plus-size clothing market, primarily due to its substantial obese population and elevated consumer expenditure on clothing designed for larger sizes. This region, encompassing countries such as the United States and Canada, held a notable market share driven by the prevalence of obesity-related concerns and a robust demand for stylish and comfortable plus-size attire. North America's consumer-driven culture and high disposable income levels contributed to its leadership in this sector.
Conversely, the Asia-Pacific region is poised to exhibit the most rapid Compound Annual Growth Rate (CAGR) within this market. This dynamic can be attributed to an escalating trend in the average caloric intake per capita, especially among middle-class and high-income households. This dietary pattern has, in turn, led to an increase in obesity rates among individuals in this region. As more individuals fall into the plus-size category, the demand for clothing catering to diverse body types is witnessing a significant upsurge. The Asia-Pacific's burgeoning middle-class segment and their evolving lifestyle preferences are driving this transformation, making it an emerging hotspot for the plus-size clothing industry's expansion.
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Plus Size Clothing Market Drivers
Influence of Influencers and Celebrities
Economic Growth and Middle-Class Expansion
Plus Size Clothing Market Restraints
Limited In-Store Availability
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The global plus-size clothing market features a competitive landscape characterized by a blend of established players, emerging brands, and shifting consumer dynamics. Prominent industry leaders like Lane Bryant, Torrid, and Eloquii hold significant market shares, leveraging their experience and dedicated plus-size offerings to maintain a competitive edge. These established players benefit from their well-established supply chains, brand recognition, and wide-ranging product portfolios.
In recent years, an influx of innovative and digitally savvy startups has disrupted the market, introducing fresh perspectives and addressing the evolving demands of the plus-size consumer base. Online retailers like ASOS Curve and Fashion to Figure have gained traction by embracing e-commerce platforms, offering fashion-forward plus-size designs, and prioritizing inclusivity.
The power of social media and influencer marketing has further reshaped the competitive landscape. Plus-size influencers and celebrities advocating body positivity have empowered niche brands to connect directly with their target audience, carving out unique market segments.
As the market continues to evolve, adaptability, innovation, and a deep understanding of changing consumer preferences remain critical for players in the global plus-size clothing market to secure their positions and capitalize on emerging opportunities.
Plus Size Clothing Market Top Player’s Company Profiles
Plus Size Clothing Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our plus size clothing market analysis, the global plus-size clothing market has witnessed significant growth, reflecting a shift towards greater inclusivity and body positivity. The market's expansion is attributed to rising demand for fashion options that cater to diverse body types, challenging traditional beauty standards. E-commerce has played a pivotal role, offering a wider range of styles and sizes to a global consumer base. However, challenges remain, including limited in-store availability and inconsistent sizing standards. Brands that prioritize size diversity and offer stylish, well-fitting options have gained traction. As the market continues to evolve, collaborations between fashion influencers, designers, and retailers have further propelled awareness and growth. In conclusion, the plus-size clothing market's trajectory underscores a societal shift towards embracing body diversity and offers promising opportunities for brands that prioritize inclusivity and provide fashionable choices for all consumers.
|Market size value in 2021
|USD 572.45 million
|Market size value in 2030
|USD 959 million
|Forecast Unit (Value)
|North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Plus Size Clothing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Plus Size Clothing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Plus Size Clothing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Plus Size Clothing Market for additional countries.
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Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
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