Global Oral Care Market

Global Oral Care Market Size, Share, Growth Analysis, By Product(Toothbrush, toothpaste), By Type (Countertop and cordless), By Age group(Kids, adults), By Application(Home and dentistry), By Distribution channel(Hypermarkets/supermarkets, drug stores & pharmacies) - Industry Forecast 2024-2031


Report ID: SQMIG35B2076 | Region: Global | Published Date: February, 2024
Pages: 246 | Tables: 144 | Figures: 78

Global Oral Care Market Insights

Oral Care Market size was valued at USD 33.7 billion in 2019 and is poised to grow from USD 35.86 billion in 2023 to USD 58.9 billion by 2031, growing at a CAGR of 6.4% in the forecast period (2024-2031).

The growing incidence of dental cavities in both adults and children is anticipated to boost the growth of oral care market during the forecast period. The World Health Organization (WHO) estimates that over 530 million children suffer from primary tooth decay. Tooth decay is common in children due to their poor eating habits and lack of oral hygiene. As a result, the young population is more vulnerable to tooth decay. Consultation with a dentist aid in the selection of the right oral care products, growing adoption for such products. According to the American College of Prosthodontists, almost 15% of the edentulous population chooses dental restorations each year. They also estimated that approximately 23 million older adults are completely edentulous. As a result, the geriatric population is viewed as another factor influencing requirement for denture products, thereby promoting market growth. A lack of dental care and adherence to regular oral hygiene practices may raise the risk of oral cavity cancer, may result in declining the market growth during the forecast timeframe.

US Oral Care Market is poised to grow at a sustainable CAGR for the next forecast year.

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Oral Care Market size was valued at USD 33.7 billion in 2019 and is poised to grow from USD 35.86 billion in 2023 to USD 58.9 billion by 2031, growing at a CAGR of 6.4% in the forecast period (2024-2031).

Global oral care market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Johnson & Johnson', ' Colgate-Palmolive Company ', ' Procter & Gamble Co. ', ' GlaxoSmithKline plc ', ' Unilever plc ', ' Church & Dwight Co., Inc. ', ' Henkel AG & Co. KGaA ', ' Lion Corporation ', ' Sunstar Suisse S.A. ', ' Dabur India Ltd. ', ' 3M Company ', ' LG Household & Health Care Ltd. ', ' Dr. Fresh, LLC ', ' High Ridge Brands Co. ', ' Ranir, LLC ', ' Amway Corporation ', ' Kao Corporation ', ' Ultradent Products Inc. ', ' Ivoclar Vivadent AG ', ' GC Corporation '

People are affected by a variety of dental diseases, including tooth decay, periodontal disease, and gum disease. Dental problems are very common in children. The children's teeth are sensitive and necessitate professional dental care. Market players now have the opportunity to create new and innovative oral care products for children. Furthermore, 12%-13% of the population suffers from tooth decay and gum disease. As a result, the rising prevalence of dental disorders will drive the growth of the market during the forecast period.

In order to meet the patients' additional needs for personal care, many dentists now concentrate on offering aesthetic spa services in addition to various types of routine oral caries. This can lessen the patient's dental-related anxiety triggers during the dental procedure, such as visual, auditory, and olfactory triggers, which in turn increases demand for related dental cosmetic products. Additionally, the dental spa clinics' use of various 4D-based video and image visuals has prompted the development of a luxurious environment for the patients.

Asia-Pacific held the largest global oral care market share in 2021, and is likely to dominate the global market during the forecast timeframe owing to the presence of highly populated countries including China, and India, coupled with the increased demand for oral care products. The market size in India is estimated at USD 1.74 billion in 2022, owing to the availability of key market players in the country, which is further driving the Asia Pacific market growth. Furthermore, the elderly people are more prone to tooth decay, tooth loss, and gum disease. The region's dominance may be attributed to the presence of a sizable elderly population in countries such as India, Japan, and China, which results in high consumption of these products. Japan is known for the world's largest geriatric population. According to the United States Census Bureau, Japan has nearly 26.6% of the global population aged 65 and up, increasing the prevalence of oral diseases. As a result, the strong growth of oral care products in the country is expected to boost the regional overall growth.

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Global Oral Care Market

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