USD 7.55 billion
Oats Market Size, Share, and Growth Analysis
Oats Market By Type (Whole Oats, Rolled Oats), By Application (Food & Beverage, Animal Feed), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2331 |
Region:
Global |
Published Date: April, 2024
Pages:
189
|Tables:
120
|Figures:
77
Format -
Oats Market Insights
Global Oats Market size was valued at USD 7.55 billion in 2023 and is poised to grow from USD 7.97 billion in 2024 to USD 12.22 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).
The global oats market is experiencing significant growth globally. Our report contains detailed information on the value chain analysis for the oats market, which manufacturers can use to gain a competitive edge during the projected period. The market has been fueled by the growing awareness of the positive impact of oats on digestion, cholesterol levels, and overall energy levels.
The rising popularity of oat-based products such as oatmeal, granola bars, and oat-based beverages has further contributed to the expansion of the market. Europe, with countries like the UK, Germany, and France, has emerged as a prominent market due to the increasing demand for organic and gluten-free oats. The Asia Pacific region has experienced significant growth due to the rising health consciousness and the adoption of Western dietary habits. Latin America and the Middle East and Africa present untapped opportunities, fueled by increasing awareness and changing dietary patterns.
Key drivers include the rising health consciousness, demand for nutritious food, adoption of oats in the food and beverage industry, and the preference for gluten-free and organic oats. However, limited availability of oats in some regions and price volatility pose challenges.
Market trends include product innovation and the expansion of distribution channels, such as supermarkets and online platforms. In conclusion, the oats market is poised for continued growth, with a focus on innovation, distribution expansion, and catering to the demand for organic and gluten-free options being crucial for capitalizing on the market's potential.
In terms of key market trends, product innovation has played a crucial role. Manufacturers are continuously introducing new oat-based products to cater to evolving consumer preferences. This includes oat milk, oat-based snacks, and oat-based protein powders, which offer alternatives to traditional dairy products and cater to the growing demand for plant-based options. Furthermore, the expansion of distribution channels, including supermarkets, hypermarkets, and online retail platforms, has significantly contributed to the wider availability and accessibility of oats products.
US Oats Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Whole oats
Fastest Growth
Whole oats
Growth Rate
5.5% CAGR
Global Oats Market ($ Bn)
Country Share for North America Region (%)
To get more reports on the above market click here to Buy The Report
Oats Market Segments Analysis
Global Oats Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Whole Oats, Rolled Oats, Steel Cut, Instant Oats and Others. Based on Application, the market is segmented into Food & Beverage, Animal Feed, Personal Care and Cosmetics and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
oats market Analysis By Product Type
The largest market segment in the oats market by product type is rolled oats. Rolled oats, also known as old-fashioned oats, are the most commonly consumed and widely available oats product. They are made by steaming and rolling oat groats, which makes them easier to cook and provides a chewy texture. Rolled oats are used in various applications, including oatmeal, cookies, granola bars, and baked goods. Their popularity can be attributed to their versatility, convenience, and widespread availability in supermarkets and grocery stores.
On the other hand, the fastest-growing segment in the oats market by product type is instant oats. Instant oats are pre-cooked and then dried to expedite the cooking process. They are typically thinner and more finely processed than rolled oats, allowing for quick preparation by simply adding hot water or milk. Instant oats have gained traction due to their convenience and time-saving benefits, making them a popular choice for individuals with busy lifestyles or those seeking a quick and nutritious breakfast option. The increasing demand for on-the-go and ready-to-eat meals has propelled the growth of the instant oats segment.
oats market Analysis By Distribution Channel
The largest market segment in the oats market is supermarkets and hypermarkets. Supermarkets and hypermarkets are widely established retail channels that offer a diverse range of products, including oats, to a large consumer base. These channels provide a one-stop shopping experience, offering convenience and accessibility to a wide range of customers. Supermarkets and hypermarkets usually have dedicated sections for grains and cereals, where oats are prominently displayed, making it easy for consumers to find and purchase them.
On the other hand, the fastest-growing segment in the oats market is online retailers. With the rapid growth of e-commerce and the increasing preference for online shopping, the online retail platform has become an important channel for the distribution of oats. Online retailers provide convenience, a wide range of product options, and doorstep delivery, making it attractive to consumers who prefer the ease and convenience of shopping from their homes. The online platform also allows for easy comparison of prices, reviews, and product information, empowering consumers to make informed decisions.
Global Oats Market By Type
To get detailed analysis on other segments, Request For Free Sample Report
Oats Market Regional Insights
The largest market region in the oats market is North America. North America has a well-established market for oats, driven by the high consumption of breakfast cereals and the growing popularity of oat-based products. The US and Canada are major contributors to the region's dominance, with a strong consumer base that values healthy food choices. The market growth in North America can be attributed to the increasing awareness of the nutritional benefits of oats, such as their high fiber content and cholesterol-lowering properties. Oats have become a staple in the diets of health-conscious individuals, leading to a significant demand for oat-based products.
The fastest-growing region in the oats market is Asia Pacific. The Asia Pacific region is witnessing rapid market growth due to several factors. Firstly, there is a rising trend of adopting Western dietary habits, including the consumption of oats as a healthy breakfast option. Countries like China and India, with their large populations and increasing disposable incomes, are experiencing a surge in the demand for oats. Additionally, the growing health consciousness among consumers in the region is driving the demand for nutritious and natural food products, with oats being recognized for their health benefits.
Global Oats Market By Geography
- Largest
- Fastest
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Oats Market Dynamics
Oats market Drivers
Growing Health Consciousness
- As consumers become increasingly aware of the importance of maintaining a healthy lifestyle, there is a growing emphasis on consuming foods that provide nutritional benefits. Oats, with their rich nutritional profile and health benefits such as improved digestion and reduced cholesterol levels, are gaining popularity among health-conscious individuals. The demand for oats is driven by the perception of oats as a wholesome and natural food choice that supports overall well-being.
Oats market Restraints
Limited Availability Of Oats
- Oats are primarily grown in specific regions with suitable climatic conditions, which can result in challenges in terms of availability and supply. Weather conditions and agricultural factors can affect the cultivation and harvest of oats, leading to fluctuations in the availability of oats in certain markets. This limitation may result in higher prices and limited access to oats in regions where they are not widely cultivated. Furthermore, the dependence on imports to meet the demand for oats in regions with limited local production can add logistical complexities and increase costs.
Request Free Customization of this report to help us to meet your business objectives.
Oats Market Competitive Landscape
The competitive landscape in the Oats market is characterized by the presence of several key players striving to gain a competitive edge and capture a significant market share. These companies engage in strategies such as mergers and acquisitions, partnerships, product innovations, and expansions to strengthen their market position and meet the evolving customer demands. The Oats market's competitive landscape is dynamic and driven by constant innovation and strategic initiatives undertaken by key players. As the market continues to grow, competition among these players is expected to intensify, leading to further advancements in Oats availability and increased market penetration.
Top Players in Oats Market
- Kellogg's (United States)
- General Mills (United States)
- Nestle (Switzerland)
- PepsiCo (United States)
- Post Holdings (United States)
- Archer Daniels Midland (United States)
- Associated British Foods (United Kingdom)
- Conagra Brands (United States)
- Bunge Limited (United States)
- Glanbia (Ireland)
- Kerry Group (Ireland)
- The Hain Celestial Group (United States)
- Oatly Group AB (Sweden)
- Marico Limited (India)
- GrainCorp (Australia)
- Wilmar International (Singapore)
- SunOpta (Canada)
- Seaboard Corporation (United States)
- Ingredion Incorporated (United States)
- Tate & Lyle (United Kingdom)
oats market Recent Developments
- In February 2023, Saffola has introduced a ‘desi chatpata’ version of their Masala Oats called “Karara Crunch.” As per the brand, it offers a mouthful of crunch with a mix of extra-added crunchy bits, crisp veggies, and desi millets.
- In October 2022, Kellogg's India launched Pro Muesli’, a high-protein Muesli made of 100% plant-based ingredients. According to the company, one serving of Kellogg’s Pro Muesli with 200 ml milk provides 29% of an adult’s (sedentary woman’s) protein requirement for the day.
- In September 2022, Quaker (PepsiCo Inc.), one of India’s leading brands in the oats segment, launched the ready-to-eat (RTE) cereal segment offering "Quaker Oats Muesli". As per the company.
Oats Key Market Trends
- Growing demand for organic and sustainably sourced oats: As consumers become increasingly conscious of the environmental impact of their food choices, there is a rising preference for organic products that are free from pesticides, synthetic fertilizers, and genetically modified organisms (GMOs). Organic oats are cultivated using sustainable farming practices, preserving soil health and biodiversity. Consumers perceive organic products as healthier and safer, as they are free from potentially harmful chemicals. Additionally, organic oats are often associated with superior taste and nutritional quality, further influencing consumer choices.
Oats Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analyses, the oats market is poised for significant growth in the coming years, driven by various factors and offering substantial future scope. The oats market is witnessing steady growth and holds promising future prospects. One of the most driving factors for the market is the increasing consumer demand for healthy and nutritious food options. Oats, with their high fiber content, cholesterol-lowering properties, and numerous health benefits, have gained significant popularity among health-conscious individuals. The largest segment in the oats market is rolled oats, which are widely consumed and used in various applications such as oatmeal, granola bars, and baked goods. However, the fastest-growing segment is instant oats, driven by the need for convenience and time-saving options. In terms of dominating country, North America stands out as the leading market for oats, with established consumption patterns and a strong demand for oat-based products. Looking ahead, the future scope of the oats market appears promising, with growing awareness of the nutritional benefits of oats, increasing health consciousness, and the rise of sustainable and organic food preferences. Manufacturers and industry players are expected to focus on product innovation, expanding distribution networks, and catering to the evolving consumer demands to capitalize on the market's potential and maintain a competitive edge.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 7.55 billion |
| Market size value in 2032 | USD 12.22 billion |
| Growth Rate | 5.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Oats Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Oats Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Oats Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Oats Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Oats Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Oats Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
USA (+1) 351-333-4748
