USD 2.63 Billion
Report ID: SQMG30H2009 | Region: Global | Published Date: November, 2022 | Pages: 157
Global Oatmeal Market was valued at USD 2.63 Billion in 2021, and it is expected to reach a value of USD 3.60 Billion by 2028, at a CAGR of 4.60% over the forecast period (2022-2028).
The market share of oatmeal is growing as a result of the growing demand for wholesome breakfast options. Some of the new trends in the oatmeal market include the demand for ready-to-eat meals, ready-to-cook meals, on-the-go meals, as well as nutritious meals. The advantages of eating foods with high nutritional value for health are becoming more and more apparent to consumers. The instant and healthy breakfast trends are well suited for instant oatmeal and other oat-based goods. Oats are a portion of healthy food for people since they provide a lot of fiber, protein, iron, and vitamins like riboflavin. The top brands are developing new oat-based products to meet the growing demand for healthier and more convenient breakfast options. In the future, these factors are predicted to increase demand for oatmeal.
Global Market Size
USD 2.63 Billion
Regular Rolled Oats
Regular Rolled Oats
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The Global Oatmeal Market is segmented based on the product type, distribution channel, form, and region. Based on the product type, the Market is segmented as Whole Oat Groats, Steel Cut, Scottish, Regular Rolled, Quick Rolled, Instant, and Others. Based on the distribution channel, the Market is segmented as Hypermarket, supermarkets, Specialty Retailers, Convenience Stores, Independent Retailers, and Others. Based on form, the market is segmented into conventional and organic. Based on Region it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Analysis by Type
The Global Oatmeal Market has been classified By Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats). Quick oats are another name for instant rolled oats. Pre-cooked, dry, and rolled oats are available in this form. Increasing the surface area of the oats, this process increases their surface area and stabilizes the beneficial oils in them, extending their shelf life. Even after processing, instant oats retain the same nutritional value as whole oats. Due to their widespread use in commercially available ready-to-eat breakfast cereals and ready-to-cook porridge, instant oats rolling occupy the top spot in the market. The sophisticated branding and marketing of these products make them, particularly appealing to the consumer base of health-conscious people.
Analysis by Distribution Channel
Supermarket is anticipated to experience significant growth throughout the projection period based on the distribution channel. The main reason for the rapid rise of supermarkets is an uptick in the organized retail sector. The supermarket offers enticing deals and discounts together with a large selection of oatmeal items. The expansion of supermarkets in developing nations is also anticipated to fuel the global demand for oatmeal.
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The oats market's largest region in 2021 was Europe. As breakfast cereal items became more widely available in the Asia-Pacific area, established producers expanded their product lines, and the region's population grew, the oatmeal market in that region experienced tremendous expansion. Additionally, the region's market has grown as a result of established companies introducing more affordable, smaller varieties of instant oatmeal. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the areas included in the worldwide oats market study.
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Due to the presence of significant regional and domestic competitors in several nations, the worldwide market for oats is competitive. Domestic enterprises have risen to the top over multinationals as a result of their superior market power. The emphasis is placed on new product development, merger, expansion, acquisition, and partnership of the companies as strategic tactics used by the top companies to increase their brand presence among customers. PepsiCo, Inc., The Kellogg Company, B&G Foods, Nestle SA, General Mills, and other companies are among the market leaders for oats on a global scale.
Top Player's Company Profiles
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According to our Global Oatmeal Market Analysis, The oats market's largest region in 2021 was Europe. As breakfast cereal items became more widely available in the Asia-Pacific area, established producers expanded their product lines, and the region's population grew, the oatmeal market in that region experienced tremendous expansion. One significant trend anticipated to shape market expansion in the upcoming years is the growing trend away from dairy products and toward oat milk. The market growth for oatmeal is being constrained by the availability of substitutes such as quinoa, buckwheat, brown rice, and other grains with equal nutritional qualities. Oat consumption has expanded as a result of its health benefits. The hectic lifestyle that the working population leads have also increased demand for ready-to-eat oats products. Additionally, by introducing oat-based beverages and baked goods to the market, businesses regularly vary their product lines. They are also releasing unique oat and oat-based product flavors like mint, masala, and orange in a similar vein. The need for ready-to-eat, ready-to-cook, on-the-go, and nutrient-dense meals are a few of the emerging trends in the oatmeal market. Consumers are becoming more and more aware of the benefits of eating foods with high nutritional content for their health.
|Market size value in 2021||USD 2.63 Billion|
|Market size value in 2028||USD 3.60 Billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Oatmeal Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Oatmeal Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Product ID: SQMG30H2009