What is the global market size of North America Dietary Supplements Market?

North America Dietary Supplements Market size was valued at USD 63435.76 million in 2019 and is poised to grow from USD 66734.42 million in 2023 to USD 100109.62 million by 2031, growing at a CAGR of 5.2% in the forecast period (2024-2031).

Who are the key vendors in the North America Dietary Supplements Market?

Due to the presence of major public and private players there is a high competitiveness in the market. Key players are constantly focusing on research and innovation and development of new products. Some of the key players in the market are Amway Corp., Abbott, Arkopharma, Bayer AG, Glanbia PLC, Pfizer Inc., ADM, and Ayanda. In the North American region there are a large no. of contract manufacturers which has led to the increase in the various private labels brands in this region and thereby boost the growth of North America's dietary supplements market. Major players are employing strategies such as mergers & acquisition, strategic collaboration and developing more effective supplements to maintain their geographical market share 'Amway', 'Abbott Laboratories', 'Glanbia PLC', 'Herbalife Nutrition Ltd.', 'GlaxoSmithKline PLC', 'Nature’s Bounty Co.', 'Pfizer Inc.', 'Archer Daniels Midland Co.', 'GNC Holdings Inc.', 'Bayer AG', 'Nature's Sunshine Products, Inc.', 'Nestle S.A.', 'Church & Dwight Co. Inc.', 'The Clorox Company', 'Reckitt Benckiser Group plc', 'Pharmavite LLC', 'The Nature's Bounty Co.', 'The Vitamin Shoppe', 'NOW Foods', 'Garden of Life'

What is the key driver of North America Dietary Supplements Market?

To improve their physical health and general well-being, people of all ages, backgrounds, and locations are turning to exercise, which is sharply increasing demand for nutritional supplements.

What is the key market trend for North America Dietary Supplements Market?

Consumer interest in multivitamin-based dietary supplements is growing as a result of the region's rising health problems and diseases. The US is the largest market for products containing vitamins and vitamin-based products. The rising prevalence and severity of chronic diseases among adults lead to health concerns. The main contributing factors to these diseases are unhealthy diets, unhealthy lifestyles, and excessive alcohol usage. Vitamins aid in the prevention of various disorders by allowing the body to receive essential amino acids. Therefore, products containing multivitamins and single vitamins are popular.

Which region accounted for the largest share in North America Dietary Supplements Market?

North America has a sizable population with growing obesity levels and lifestyle-related disorders. In countries such as the U.S. and Canada there is a high prevalence of chronic diseases such cardiovascular diseases, diabetes and others. This can be attributed to their dietary habits, high disposable incomes, and accessibility to numerous processed & ready-to-eat foods, which may not necessarily be good for health. As nutritional supplements become more popular across North America, pharmacists will have more opportunities to advise patients on their consumption according to needs.

North America Dietary Supplements Market Companies

North America Dietary Supplements Market Competitive Landscape

North America Dietary Supplements Market Key players company profiles

Amway Corp. (US)
Glanbia PLC (Ireland)
Abbott (US)
Bayer AG (Germany)
Pfizer Inc. (US)
ADM (US)
Nu Skin Enterprises, Inc. (US)
GlaxoSmithKline plc (UK)
Bionova (Mexico)
Herbalife International of America, Inc. (US)
Nature’s Sunshine Products, Inc. (US)
NutraBlend Foods (Canada)
Nature's Way Products, LLC (US)
NOW Foods (US)
Solgar (US)
The Nature's Bounty Co. (US)
Swanson Health Products (US)
USANA Health Sciences, Inc. (US)
Energizer Holdings, Inc. (US)
Orgain, Inc. (US)
ProMix Nutrition (US)
Jarrow Formulas, Inc. (US)
Rainbow Light Nutritional Systems (US)

North America Dietary Supplements Market

FAQs

North America Dietary Supplements Market size was valued at USD 55.23 Billion in 2023 and is poised to grow from USD 58.43 Billion in 2024 to USD 91.73 Billion by 2032, growing at a CAGR of 5.80% during the forecast period (2025-2032).

The North America dietary supplements market is extremely competitive, and the industry players companies including well-known global players and emerging competition. Herbalife, Amway, and GNC are vital industry leaders for their extensive product ranges and incredibly powerful distribution systems. On the other hand, popularity is increasing among small firms dealing in plant-based supplements, clean-label goods, and customized nutrition. Direct-to-consumer companies and electronic commerce platforms have also grown more competitive due to the increasing demand for online sales. 'Amway Corp. (US) ', 'Glanbia PLC (Ireland) ', 'Abbott (US) ', 'Bayer AG (Germany) ', 'Pfizer Inc. (US) ', 'ADM (US) ', 'Nu Skin Enterprises, Inc. (US) ', 'GlaxoSmithKline plc (UK) ', 'Bionova (Mexico) ', 'Herbalife International of America, Inc. (US) ', 'Nature’s Sunshine Products, Inc. (US) ', 'NutraBlend Foods (Canada) ', 'Nature's Way Products, LLC (US) ', 'NOW Foods (US) ', 'Solgar (US) ', 'The Nature's Bounty Co. (US) ', 'Swanson Health Products (US) ', 'USANA Health Sciences, Inc. (US) ', 'Energizer Holdings, Inc. (US) ', 'Orgain, Inc. (US) ', 'ProMix Nutrition (US) ', 'Jarrow Formulas, Inc. (US) ', 'Rainbow Light Nutritional Systems (US)'

With the growth of fitness culture in North America, specifically with increasing gym memberships, fitness influencers, and sports-related activities, the performance-enhancing supplements market is on the rise. Products that are popular include amino acids, pre-workouts, and protein powders. Consumers are looking to supplements that enhance energy, muscle recovery, and overall physical performance, therefore fueling the growth of the market for sports nutrition.

Clean Label and Plant-Based Products: Clean labels and plant-based dietary supplements are fast becoming the new favorites among customers. Demand for supplements made from natural, organic and ethically sourced components is increasingly popping up because more people are adopting vegetarian, vegan lifestyles as well as choosing to live sustainably. For those companies targeting the health-conscious North American consumer, transparency in labeling and sustainability have become increasingly important.

As North Americans spend their money on eating habits, carry high amounts of disposable money, and have access to a wide variety of processed and ready-to-eat foods that are not necessarily healthful, it is not surprising that higher numbers of obesity and lifestyle-related disorders are found in this region. Functional foods and supplements-the "transitioning face" of food-provide a plethora of health benefits beyond simple nourishment. The rising use of nutritional supplements in North America provides pharmacists with opportunities to counsel patients on proper use of the products available. Pharmacists should, however, remain up to date with new products concerning the latest guidelines on their use and safety on introduction to the market. Though North American customers have a tremendous reliance on supermarkets and hypermarkets, the channel supplements are reportedly growing much faster.

North America Dietary Supplements Market

Report ID: SQMIR35I2332

Top North America Dietary Supplements Companies

North America Dietary Supplements Market Competitive Landscape

North America Dietary Supplements Market

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