Natural Food Colors Market Size

Global Natural Food Colors Market size was valued at USD 1.41 Billion in 2023 and is poised to grow from USD 1.52 Billion in 2024 to USD 2.89 Billion by 2032, at a CAGR of 8.3% during the forecast period (2025-2032).

Natural food colors manufacturers are expected to invest in R&D to reduce manufacturing costs. Natural food color providers are also slated to explore new emerging markets to maximize their revenue generation potential in the long run. Ensuring the stability of natural food colors and providing a wide variety of colors to choose from is also a key area of interest for all natural food color companies. 'NATUREX', 'Givaudan', 'BASF SE', 'Sensient Technologies Corporation', 'ADM', 'Spring TopCo DK ApS (Oterra)', 'Allied Biotech Corporation', 'ROHA Group', 'Kalsec Inc.', 'Döhler GmbH', 'San-Ei Gen F.F.I., Inc.', 'AROMATAGROUP SRL', 'Ingredion', 'Vivify', 'Roquette Frères', 'INCOLTEC', 'IFC Solutions', 'Australian Food Ingredient Suppliers'

Growing awareness regarding health risks associated with synthetic food colors is projected to bolster the demand for natural food colors over the coming years. Natural food colors such as carotenoids, spirulina, and beet extracts align with consumer demands for transparency, driving their adoption across food and beverage industries.

Focusing on Veganism and Plant-based Foods: Natural food color companies can focus on collaborating and working with vegan and plant-based food manufacturers to maximize their business scope in the future. Use of natural food colors can also help vegan companies comply with their clean label and cruelty-free ingredient requirements over the coming years.

Europe is estimated to emerge as the dominant regional market in the global natural food colors industry. High consumer preference for clean label food products, stringent regulations regarding use of synthetic food colors, and rising demand for plant-based and organic food products are slated to help this region maintain its dominance. Germany, France, Italy, and the United Kingdom are estimated to emerge as the most opportune markets for natural food color suppliers operating in this region. Supportive government initiatives to promote clean eating habits among consumers are also expected to bolster the demand for natural food colors in Europe through 2031.