USD 1.41 Billion
Global Natural Food Colors Market Size, Share, Growth Analysis, By Ingredient (Beta-carotene, Blue Spirulina), By Application (Beverages, Meat Alternatives/ Plant-Based Meat), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG30B2045 |
Region:
Global |
Published Date: January, 2025
Pages:
189
|Tables:
79
|Figures:
73
Natural Food Colors Market Insights
Global Natural Food Colors Market size was valued at USD 1.41 Billion in 2023 and is poised to grow from USD 1.52 Billion in 2024 to USD 2.89 Billion by 2032, at a CAGR of 8.3% during the forecast period (2025-2032).
Increasing health consciousness and rising demand for natural ingredients in food products are projected to primarily augment the sales of natural food colors over the coming years. Surging consumption of functional food and beverages along with a rise in demand for clean-label food products are also expected to present new opportunities for natural food color providers going forward. The rise in the popularity of veganism and a subsequent increase in demand for plant-based food products is also expected to boost the global natural food colors market outlook in the future. Increasing preference for organic food around the world, especially in the European region, is also expected to offer lucrative business scope for natural food color suppliers going forward. However, high costs of natural food colors, limited color range, shorter shelf life, and raw material supply challenges are slated to be key constraints for companies across the study period and beyond.
Market snapshot - (2025-2032)
Global Market Size
Largest Segment
Beta-carotene
Fastest Growth
Blue Spirulina
Growth Rate
8.3% CAGR
Global Natural Food Colors Market ($ Bn)
Country Share for Europe Region (%)
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Natural Food Colors Market Segments Analysis
The global natural food colors market is segmented based on ingredient, application, and region. Based on ingredient, the market is segmented into beta-carotene, lycopene, curcumin, anthocyanin, carmine, copper, chlorophyllin, paprika, betanin, riboflavin, blue spirulina, caramel, annatto, and others. Based on application, the market is segmented into bakery & confectionery, beverages, dairy & frozen products, meat products, oils & fats, fruits & vegetables, meat alternatives/ plant-based meat, and pet food. By region, the market segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.
Analysis by Ingredient
Beta-carotene is forecasted to account for a prominent chunk of the global natural food colors market share over the coming years. Beta-carotene is a natural pigment and antioxidant found in multiple fruits and vegetables. High fat solubility and stability of beta-carotene also allows it to bring in the most revenue for natural food color suppliers in the long run. Extensive use of beta-carotene in multiple nutritional and functional food products is also cementing its dominance. Cantaloupes, carrots, sweet potatoes, and apricots are some of the most popular sources of beta-carotene for end users. The anti-inflammatory nature of beta-carotene is also slated to boost its adoption going forward.
Meanwhile, the demand for blue spirulina is estimated to increase at an impressive pace across the study period. The vibrant and rich color offered by blue spirulina makes it a preferred choice of natural food color for multiple industry verticals. Growing awareness regarding the health benefits of spirulina consumption around the world is also slated to help create new opportunities for natural food color providers going forward. High heat stability and extensive use of blue spirulina to create different natural food colors are also expected to create new opportunities for natural food color companies in the long run.
Analysis by Application
Beverages are estimated to spearhead the global natural food colors market outlook in the future. Growing consumption of carbonated beverages and rising emphasis on making beverages healthier using clean ingredients are promoting sales of natural food colors. Increasing awareness regarding ill effects associated with synthetic food color usage in beverages is also anticipated to push beverage manufacturers to opt for natural food colors in the long run. Beverage companies are always focusing on making their products more visually appealing to stand out from the competition and increase sales, which is why the use of food colors is especially high in the beverage industry.
On the other hand, the demand for natural food colors in meat alternatives/ plant-based meat applications is slated to rise at a robust CAGR over the coming years. The growing number of people opting for plant-based and vegan diets are expected to significantly boost the adoption of natural food colors in meat alternative production. Natural colors can help plant-based meat providers to offer a natural meat color to their products without having to use synthetic and animal-based alternatives. Surging investments in the development of meat alternatives around the world are also slated to offer new opportunities for natural food suppliers over the coming years.
Global Natural Food Colors Market By Ingredient
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Natural Food Colors Market Regional Insights
Europe is estimated to emerge as the dominant regional market in the global natural food colors industry. High consumer preference for clean label food products, stringent regulations regarding use of synthetic food colors, and rising demand for plant-based and organic food products are slated to help this region maintain its dominance. Germany, France, Italy, and the United Kingdom are estimated to emerge as the most opportune markets for natural food color suppliers operating in this region. Supportive government initiatives to promote clean eating habits among consumers are also expected to bolster the demand for natural food colors in Europe through 2031.
The Asia-Pacific region is slated to emerge as the fastest expanding market for natural food color suppliers in the long run. Increasing health consciousness among consumers, rising availability of natural food colors, and presence of leading food & beverage manufacturers are helping generate new business in this region. Rising demand for organic and clean label food products coupled with imposition of stringent food safety mandates are also expected to boost sales of natural food colors in this region. India and China are slated to be the leading markets owing to their expansive population bases and evolving consumer preferences.
Global Natural Food Colors Market By Region
- Largest
- Fastest
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Natural Food Colors Market Dynamics
Drivers
Rising Preference for Clean-label Products
- Growing awareness regarding health risks associated with synthetic food colors is projected to bolster the demand for natural food colors over the coming years. Natural food colors such as carotenoids, spirulina, and beet extracts align with consumer demands for transparency, driving their adoption across food and beverage industries.
High Demand for Functional Food and Beverages
- Natural food colors not only play the role of adding color to foods and beverages but also have some health benefits as well. Surging demand for functional food and beverages such as dietary supplements, sports drinks, and fortified foods is also expected to favor the global natural food colors market growth in the future.
Restraints
High Costs Compared to Synthetic Alternatives
- Natural food colors are more expensive compared to their synthetic counterparts. These high costs can be attributed to the use of expensive raw materials along with advanced manufacturing and extraction processes. These high costs reduce the profitability of end users and thereby impede sales of natural food colors going forward.
Limited Color Range
- Synthetic food colors offer a wide array of colors and color intensities to choose from, however, this type of variety is not available in natural food colors. Natural food colors, while appealing to health-conscious consumers, have limitations in achieving bright and uniform shades, which restricts their use in some food and beverage products.
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Natural Food Colors Market Competitive Landscape
Natural food colors manufacturers are expected to invest in R&D to reduce manufacturing costs. Natural food color providers are also slated to explore new emerging markets to maximize their revenue generation potential in the long run. Ensuring the stability of natural food colors and providing a wide variety of colors to choose from is also a key area of interest for all natural food color companies.
Top Player’s Company Profiles
- NATUREX
- Givaudan
- BASF SE
- Sensient Technologies Corporation
- ADM
- Spring TopCo DK ApS (Oterra)
- Allied Biotech Corporation
- ROHA Group
- Kalsec Inc.
- Döhler GmbH
- San-Ei Gen F.F.I., Inc.
- AROMATAGROUP SRL
- Ingredion
- Vivify
- Roquette Frères
- INCOLTEC
- IFC Solutions
- Australian Food Ingredient Suppliers
Recent Developments
- In December 2024, Oterra, a leading provider of natural food colors announced its efforts to strengthen its stance in the United States market. The company is investing in the development of a new R&D and manufacturing facility in Mt. Pleasant, WI to meet the surging demand for natural food colors in the country.
- In September 2022, Sun Chemical, a renowned supplier of pigments and printing inks announced the launch of a new range of natural food colors. SUNFOODSTM Natural Colorants product range provides novel industry standard and custom colors for use in the food & beverage industry vertical.
- In January 2024, as part of a collaborative effort from Ginkgo Bioworks and Phyloton to create natural food colors, the companies announced the first milestone of their partnership. The companies made full color palette of the yellow-to-purple spectrum available in this first achievement.
Natural Food Colors Key Market Trends
- Focusing on Veganism and Plant-based Foods: Natural food color companies can focus on collaborating and working with vegan and plant-based food manufacturers to maximize their business scope in the future. Use of natural food colors can also help vegan companies comply with their clean label and cruelty-free ingredient requirements over the coming years.
- Superfoods as Natural Food Colors: Superfoods such as spirulina, matcha, beetroot, and turmeric are extensively being used as natural food colors to provide consumers with the best of both worlds. Focusing on this natural food colors market trend can help companies maximize their sales potential as awareness regarding the importance and benefits of such superfoods increases on a global level.
Natural Food Colors Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising health consciousness among consumers and surging demand for clean label products are key factors promoting the demand for natural food colors. However, the high costs of natural food colors and limited color range are expected to hamper sales of natural food colors in the future. Europe is estimated to emerge as the top consumer of natural food colors owing to the presence of more aware consumers and rising vegan population. Use of superfoods as natural food colorants and targeting plant-based food production are expected to emerge as key natural food colors market trends in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 1.41 Billion |
| Market size value in 2032 | USD 2.89 Billion |
| Growth Rate | 8.3% |
| Base year | 2024 |
| Forecast period | (2025-2032) |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Natural Food Colors Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Natural Food Colors Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Natural Food Colors Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Natural Food Colors Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Natural Food Colors Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Natural Food Colors Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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