Top Mobile Advertising Companies

Tech Giants like Google and Meta dominate the competitive mobile advertising market with their AI-powered ad platforms and integrated ecosystems. By investing in automation, real-time data, and privacy-compliant targeting technologies, businesses are setting themselves apart from the competition. While Meta provides Advantage+ buying campaigns, Google's Performance Max optimizes across all Google channels using generative AI. To gain market share, smaller companies are experimenting with interactive formats and programmatic purchasing.

• Remerge (founded in Germany in 2014): App retargeting solutions that put user privacy and data security first are the specialty of Berlin-based Remerge. Remerge helps app marketers increase revenue and retention by assisting them in re-engaging users who have already loaded their apps. Its privacy-first infrastructure, which complies with changing global data standards, makes it a sought-after partner in a post-IDFA advertising market.

• Moloco (founded in the United States in 2013): Moloco is a Silicon Valley-based adtech company that offers programmatic advertising for mobile platforms driven by machine learning. Its demand-side platform (DSP) enables e-commerce companies and app developers to launch data-driven, extremely lucrative advertising campaigns. In a fiercely competitive mobile ad market, Moloco's AI automatically optimizes bidding, targeting, and creative delivery, greatly increasing user acquisition and retention rates.

Top Player’s Company Profile

• Google LLC

• Meta Platforms, Inc.

• Apple Inc.

• Amazon Ads

• TikTok (ByteDance Ltd.)

• Twitter (X Corp.)

• Snap Inc.

• Verizon Media (Yahoo)

• Unity Technologies

• AppLovin Corporation

• IronSource Ltd.

• MoPub (now part of AppLovin)

• InMobi

• Digital Turbine