Global Mindfulness Meditation Apps Market

Global Mindfulness Meditation Apps Market Size, Share, Growth Analysis, By Operating System(IOS, Android), By Service Type(Paid and Free), By Application(0 – 5 years, 6 – 12 years) - Industry Forecast 2023-2030


Report ID: SQMIG45E2085 | Region: Global | Published Date: February, 2024 | Pages: 286 | Tables: 89 | Figures: 76

Global Mindfulness Meditation Apps Market Insights

Mindfulness Meditation Apps Market size was valued at USD 97.6 billion in 2021 and is poised to grow from USD 109.8 billion in 2022 to USD 307.1 billion by 2030, growing at a CAGR of 12.4% in the forecast period (2023-2030).

A growing number of individuals are working, which has resulted in a busy life and less time to dedicate to meditation. Apps for mindfulness meditation help the user to regulate their emotions and thoughts anywhere, and as a result, they have attracted increasing attention. The number of people suffering from stress, anxiety, and depression is increasing, that have driven the industry. The growing use of smartphones and tablets has been a large determinant in the market's expansion. Applications for mindfulness meditation create demands that drive the need for educational foundations.

With the development of mindfulness meditation classes or courses at training institutions, these programmers are helping kids develop a solid limit in terms of increased attention, mindfulness, toughness, and tolerance. Also, firms who create applications are focusing on distributing various drives around the globe so that any student and teacher can use their mindfulness meditation applications.

The market for mindfulness meditation apps is restricted by a variety of problems, such relatively limited simplicity, brand awareness for smaller entrants, high membership, and infrastructure that limits market growth by key players. The number of individuals using both paid and free mindfulness meditation apps has substantially increased recently. The market may believe that it is tough to retain or attract both new and existing customers due to the limited application sophistication.

US Mindfulness Meditation Apps Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 97.6 billion

Largest Segment

Paid

Fastest Growth

Paid

Growth Rate

12.4% CAGR

Global Mindfulness Meditation Apps Market ($ Bn)
Country Share for Aisa Pacific Region (%)
Global Mindfulness Meditation Apps Market By Service Type ($ Bn)
Global Mindfulness Meditation Apps Market By Service Type (%)

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Global Mindfulness Meditation Apps Market Segmental Analysis

Global Mindfulness Meditation Apps Market is segmented based on Operating System, Service Type, Application, and region. Based on Operating System the market is segmented into IOS, Android, Others. Based on Service Type the market is segmented into Paid and Free. Based on Application the market is segmented into 0 – 5 years, 6 – 12 years, 13 – 18 years, and 19 years and above. Based on region the global market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Mindfulness Meditation Apps Market Analysis by Service Type

The global market is divided into two segments based on service type: paid-in app purchases, and free. The free app service segment earned the most market share in 2021. This high share can be attributable to customers' widespread use of free services. Additionally, a large number of app developers worldwide provide both free and paid (in-app purchase) subscription services. Moreover, just 2-3 consumers out of 50 shown a willingness to buy premium apps. This trend is anticipated to alter soon as more consumers choose premium apps due to greater disposable income and higher product awareness. Even so, the value share of the paid (in-app purchase) service type segment is expected to rise over the forecast period due to the growing working population and rising disposable income.

Mindfulness Meditation Apps Market Analysis by Operating System

The global market is divided into three segments based on operating system: Android, iOS, and Others. The Android user segment had the greatest percentage of all and is anticipated to keep leading all through the study period. This is explained by the significant demand for the Android operating system in developing nations. The current trends that are driving the market expansion include regular updates and technological advancements in operating systems, such as the incorporation of mindfulness meditation apps on smartphones and enhancements to operating systems' visual and aural quality. By effectively enhancing the R&D operations of the companies and further consolidation, this goal can be achieved.

Global Mindfulness Meditation Apps Market By Service Type, 2021 (%)

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Global Mindfulness Meditation Apps Market Regional Insights

Asia Pacific is anticipated to contribute to the global market growth during the forecast period. As this method of reducing daily stress grows in acceptance, there is a likelihood that the market in APAC will expand. In terms of the usage of health and wellness digital platforms, such as mindfulness meditation apps, India is on par with the rest of the globe, and many of the top developed market app developers have already set up captives and development facilities there. India now commands more attention in the technical world, and sales of mindfulness meditation apps in South Asia are at all-time highs.

North America currently dominates the majority of the global market due to rising wealth, increased usage of smartphones, broadband, and the internet, as well as rising customer demand for continuous access to content and goods. As meditation becomes more common in daily life, people are turning to mindfulness applications on their phones to maximize the effectiveness of therapy. People are becoming more and more aware about the advantages of mindfulness and meditation for stress reduction.

Global Mindfulness Meditation Apps Market By Region, 2023-2030
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Global Mindfulness Meditation Apps Market Dynamics

Mindfulness Meditation Apps Market Drivers

Growing consumer awareness

  • Consumers actively rely on smart applications for relief as a result of increased stress levels and decreasing attention levels. The convergence of academic curricula and mental health education is giving market players new chances to accelerate the growth of the target market. These apps are being used by universities and institutions to rewire students' learning process to support their academic success.

Increasing levels of stress

  • Kids are facing increasing levels of stress, anxiety, and particular emotional and social problems in today's rapidly growing learning environment. As a result, educational institutions now demand mindfulness meditation apps. A lifelong capacity for greater concentration, self-awareness, resilience, and patience is being developed in kids thanks to the introduction of mindfulness meditation apps or applications in academic institutions. Also, to ensure that every teacher and student has access to the app, app development companies are focusing on releasing a variety of initiatives globally.

Mindfulness Meditation Apps Market Restraints

Lack of app transparency

  • The global market is constrained by a number of challenges, such as poor app transparency, awareness of the brand amongst smaller entrants, high subscription costs, and market monopolization by major players. In recent years, there has been a significant increase in both the total number of paid and free users of mindfulness meditation applications. Most of these subscribers are new users, who may have difficulties with app operation and transparency due to factors including lack of an app guide, access controls, privacy policies, and product portfolio. The market may be unable to maintain or attract new users due to the lack of app transparency.

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Global Mindfulness Meditation Apps Market Competitive Landscape

Several companies in the mindfulness meditation app are concentrating on providing different features that are likely to provide them an advantage over their rivals. The majority of businesses are concentrating on brand development, portfolio expansion, delivery, investments, acquisitions, and expansion. Major firms also enjoy a dominant position in the worldwide market and a sizable consumer base, giving them an advantage over their competitors.

Mindfulness Meditation Apps Market Top Player’s Company Profiles

  • Headspace Inc.
  • Calm.com Inc.
  • Simple Habit Inc.
  • Insight Timer
  • Stop, Breathe & Think PBC
  • Aura Health Inc.
  • Ten Percent Happier
  • Smiling Mind
  • The Mindfulness App
  • Breethe
  • Sattva Meditations & Mantras
  • Meditopia
  • Buddhify
  • Mindbody Inc.
  • Happify Inc.
  • Mindful Living Network
  • Fitbit Inc.
  • Sanvello Health Inc.
  • MyLife Inc.
  • Shine App Ltd.

Mindfulness Meditation Apps Market Recent Developments

  • In February 2022, Headspace announced the acquisition of Sayana, an Al-driven mental health and wellness company, in order to expand its mindfulness meditation business.
  • In October 2021, in order to improve their ability to provide mental healthcare, Headspace, a global leader in mindfulness and meditation, and Ginger, a pioneer in on-demand mental healthcare services, announced that they had signed a binding agreement to join.

Global Mindfulness Meditation Apps Key Market Trends

  • The market is expected to grow significantly over the course of the forecasted period. Due to chaotic everyday life, people have been seeking tranquility in recent years, which has greatly boosted their understanding of meditation. Long work hours and the rise of nuclear families to take care of young children and domestic duties both worsen mental illnesses. Mindfulness and meditation are currently being used to treat mental illnesses that cannot be addressed medically. Several software companies have benefited from this potential over the years by developing meditation apps that assure users' mindfulness will be renewed and renewed.
  • Millennials' preference for a healthy lifestyle has also increased demand for mindfulness meditation apps. A rise in interest in meditation is being fueled by the work-related stress and a plethora of social and personal responsibilities that zap daily energy and interfere with sleep. According to data from of the University of Pittsburgh's School of Medicine, around one in five Americans has severe insomnia.

Global Mindfulness Meditation Apps Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global Mindfulness Meditation Apps market analysis, we found that the popularity of apps is growing as more people learn to control their emotions and thoughts and to calm down. The rising number of people who experience stress, anxiety, and depression is driving market growth. The use of smartphones and tablets has grown dramatically, which has accelerated market growth. The demand for the application is driven by the demand for educational foundations.

Report Metric Details
Market size value in 2021 USD 97.6 billion
Market size value in 2030 USD 307.1 billion
Growth Rate 12.4%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Operating System
    • IOS, Android, Others
  • Service Type
    • Paid and Free
  • Application
    • 0 – 5 years, 6 – 12 years, 13 – 18 years, and 19 years and above
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Headspace Inc.
  • Calm.com Inc.
  • Simple Habit Inc.
  • Insight Timer
  • Stop, Breathe & Think PBC
  • Aura Health Inc.
  • Ten Percent Happier
  • Smiling Mind
  • The Mindfulness App
  • Breethe
  • Sattva Meditations & Mantras
  • Meditopia
  • Buddhify
  • Mindbody Inc.
  • Happify Inc.
  • Mindful Living Network
  • Fitbit Inc.
  • Sanvello Health Inc.
  • MyLife Inc.
  • Shine App Ltd.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Mindfulness Meditation Apps Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Mindfulness Meditation Apps Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Mindfulness Meditation Apps Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Mindfulness Meditation Apps Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Mindfulness Meditation Apps Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Mindfulness Meditation Apps Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Mindfulness Meditation Apps Market size was valued at USD 97.6 billion in 2021 and is poised to grow from USD 109.8 billion in 2022 to USD 307.1 billion by 2030, growing at a CAGR of 12.4% in the forecast period (2023-2030).

Several companies in the mindfulness meditation app are concentrating on providing different features that are likely to provide them an advantage over their rivals. The majority of businesses are concentrating on brand development, portfolio expansion, delivery, investments, acquisitions, and expansion. Major firms also enjoy a dominant position in the worldwide market and a sizable consumer base, giving them an advantage over their competitors. 'Headspace Inc.', 'Calm.com Inc.', 'Simple Habit Inc.', 'Insight Timer', 'Stop, Breathe & Think PBC', 'Aura Health Inc.', 'Ten Percent Happier', 'Smiling Mind', 'The Mindfulness App', 'Breethe', 'Sattva Meditations & Mantras', 'Meditopia', 'Buddhify', 'Mindbody Inc.', 'Happify Inc.', 'Mindful Living Network', 'Fitbit Inc.', 'Sanvello Health Inc.', 'MyLife Inc.', 'Shine App Ltd.'

Consumers actively rely on smart applications for relief as a result of increased stress levels and decreasing attention levels. The convergence of academic curricula and mental health education is giving market players new chances to accelerate the growth of the target market. These apps are being used by universities and institutions to rewire students' learning process to support their academic success.

The market is expected to grow significantly over the course of the forecasted period. Due to chaotic everyday life, people have been seeking tranquility in recent years, which has greatly boosted their understanding of meditation. Long work hours and the rise of nuclear families to take care of young children and domestic duties both worsen mental illnesses. Mindfulness and meditation are currently being used to treat mental illnesses that cannot be addressed medically. Several software companies have benefited from this potential over the years by developing meditation apps that assure users' mindfulness will be renewed and renewed.

Asia Pacific is anticipated to contribute to the global market growth during the forecast period. As this method of reducing daily stress grows in acceptance, there is a likelihood that the market in APAC will expand. In terms of the usage of health and wellness digital platforms, such as mindfulness meditation apps, India is on par with the rest of the globe, and many of the top developed market app developers have already set up captives and development facilities there. India now commands more attention in the technical world, and sales of mindfulness meditation apps in South Asia are at all-time highs.

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