Fitness App Market Size, Share, Growth Analysis, By Device(Smartphones, Tablets, and Wearable Devices), By Type(Exercise & Weight Loss App (Weight Loss, Bulking, Others), Nutrition & Diet App (Nutrition), By Operating System(iOS, and Android), By Gender(Male, and Female), By Age Group(18-24 Years, 25-34 Years, 35-44 Years, 45-54 Years), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35J2047 | Region: Global | Published Date: March, 2024
Pages: 219 |Tables: 149 |Figures: 78

Fitness App Market Insights

Global Fitness App Market size was valued at USD 1.5 billion in 2022 and is poised to grow from USD 1.7 Billion in 2023 to USD 6.5 Billion by 2031, growing at a CAGR of 17.7% in the forecast period (2024-2031).

The fitness industry has undergone a significant transformation due to technological advancements, leading to tough competition between brick-and-mortar gyms and in-app fitness solutions. The growing trend of online fitness training has resulted in a 46.0% increase in global downloads of fitness and health apps, as per an article published by the World Economic Forum. This is primarily due to the increasing awareness regarding fitness and mental well-being among individuals, which is driving the market globally. Health and fitness apps have leveraged machine learning, artificial intelligence, and other technologies to provide personalized fitness plans, diet charts, no equipment workout routines, and personalized health and fitness coaches. The increasing penetration of smartphones worldwide, with unique mobile subscribers expected to reach 5.9 billion by 2025, is another factor driving market growth. Wearable devices such as Fitbit and Apple Watch are also contributing to the growth of the market. Key players in the market are introducing innovative fitness apps to meet growing consumer demand, with new functions and advanced features to enhance the consumer experience. For example, HealthifyMe launched HealthifyMe Studio, which offers live streaming interactive workouts. The entry of new market players was relatively easy five years ago, creating a gap in demand and supply in terms of functionality. Running apps have also witnessed significant growth, and this can be attributed to mergers and acquisitions in the market.

Market Snapshot - 2024-2031

Global Market Size

USD 1.5 billion

Largest Segment

Workout and Exercise Apps

Fastest Growth

Workout and Exercise Apps

Growth Rate

17.7% CAGR

Global Fitness App Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)

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Fitness App Market Segmental Analysis

Fitness App Market is segmented by device, Type, operating system, gender, age group and region. Based on device, the market can be segmented into Smartphones, Tablets, and Wearable Devices. Based on type, the market can be segmented into Exercise & Weight Loss App (Weight Loss, Bulking, Others), Nutrition & Diet App (Nutrition, Wellness, Others), Activity Tracking App, and Others App. Based on operating system, the market is segmented into iOS, and Android. Based on gender, the market is segmented into male, and female. Based on age group, the market is segmented into 18-24 Years, 25-34 Years, 35-44 Years, 45-54 Years, and Age 55+.  Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Fitness App Market Analysis by Type

By type, the market can be segmented into workout & exercise apps and diet & nutrition apps. The workout and exercise app segment dominated the fitness app market. These apps provide users with a variety of workout plans, tracking features, and coaching services. With the increasing awareness of the benefits of regular exercise and fitness, the demand for workout and exercise apps is expected to continue growing in the future.

The diet and nutrition app segment is the fastest-growing segment in the fitness app market. These apps help users track their food intake, provide personalized meal plans, and offer nutritional advice. The increasing prevalence of lifestyle diseases such as diabetes and obesity, combined with growing awareness of healthy eating habits, has contributed to the growth of this segment. Furthermore, the availability of features like barcode scanning and recipe suggestions in these apps has made them more user-friendly, driving their popularity.

Fitness App Market Analysis by Application

By application, the market can be segmented into smartphones and tablets. The smartphone application segment dominated the fitness app market. The increasing popularity of smartphones and the widespread availability of fitness apps on app stores has contributed to the growth of this segment. Furthermore, smartphones offer users the convenience of tracking their fitness progress on the go, making it easier to incorporate fitness into their daily routines. With the advancements in technology, fitness apps on smartphones are becoming more advanced, offering features such as real-time tracking, personalized coaching, and social sharing, driving their popularity.

The tablet application segment is the fastest-growing segment in the fitness app market. Tablets offer users a larger screen size, making it easier to access and view fitness content, including workout videos and nutrition plans. Additionally, the portability of tablets allows users to take their fitness routine with them while traveling. With the increasing availability of more affordable tablets and the growing trend of at-home workouts, the demand for fitness apps on tablets is expected to continue growing in the future.

Global Fitness App Market Size By Type, 2021 (%), 2022 (%)

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Fitness App Market Regional Insights

North America dominated the market due to the high adoption of mobile applications, increasing health consciousness, and rising disposable income. The United States and Canada are the major markets in this region. The United States is the largest market due to the presence of key players such as Fitbit, MyFitnessPal, and Under Armour, among others. The increasing awareness of health and fitness, the trend of wearable devices, and the high smartphone penetration rate are also driving the growth of the fitness app market in this region.

The APAC region is expected to witness the fastest growth rate in the market. The increasing smartphone penetration rate, rising health awareness, and growing disposable income in countries such as China, Japan, India, and Australia are the major factors driving the growth of the fitness app market in this region. China is the largest market in this region due to the increasing adoption of fitness apps, a large population base, and rising health consciousness. India is also expected to witness significant growth due to the increasing adoption of smartphones and the trend of fitness and wellness.

Global Fitness App Market By Geography, 2021-2030, 2024-2031
  • Largest
  • Fastest

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Fitness App Market Dynamics

Fitness App Market Drivers

Increasing awareness and focus on healthy living and fitness

  • One major driver of the global fitness app market is the increasing awareness and focus on healthy living and fitness. With rising concerns about health issues such as obesity and chronic diseases, more people are seeking ways to maintain a healthy lifestyle. Fitness apps offer users a convenient and accessible way to track their physical activity, monitor their diet, and stay motivated to achieve their fitness goals. Additionally, advancements in technology, such as wearable fitness devices and real-time tracking, are further driving the growth of the fitness app market.

Fitness App Market Restraints

Lack of personalization and customization of these apps

  • One of the key restraints of the global fitness app market is the lack of personalization and customization of these apps, which can lead to limited user engagement and retention. Another challenge is the saturation of the market, with many established players and increasing competition from new entrants. Additionally, concerns around data privacy and security may deter some users from using these apps. Lastly, the lack of access to reliable internet connectivity in certain regions may also limit the growth potential of the market.

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Fitness App Market Competitive Landscape

The global fitness app market is characterized by intense competition and rapid technological advancements. Established players are expanding their offerings through strategic partnerships and collaborations, while new entrants are introducing innovative apps to capture market share. The market is also witnessing increasing mergers and acquisitions as companies look to enhance their product portfolios and expand their customer base. Moreover, players are investing in research and development to introduce advanced features and enhance user experience, further intensifying the competition in the market.

Fitness App Market Top Player’s Company Profiles

  • Nike (US)
  • Adidas (Germany)
  • ASICS (Japan)
  • Azumio (US)
  • FatSecret (US)
  • FitnessKeeper (US)
  • HealthifyMe (India)
  • Jefit (US)
  • Keelo (US)
  • Lose It! (US)
  • MapMyFitness (US)
  • Runtastic (Austria)
  • Samsung Electronics (South Korea)
  • Sports Tracker (Finland)
  • Strava (US)
  • Sworkit (US)
  • Withings (France)

Fitness App Market Recent Developments

  • Under Armour and Apple Health teamed in December 2023, allowing for the smooth sharing of data between the MapMyRun and Endomondo applications.

  • Google's acquisition of the fitness app Fitbod in November 2023 demonstrated the company's interest in individualized fitness.

  • JEFIT Workout Tracker raised $15 million in October 2023 to improve its features related to strength training.

  • Azumio made an expansion in September 2023 by releasing the yoga app "Yogi," capitalizing on the rising interest in mindfulness techniques.

Fitness App Key Market Trends

  • The increasing adoption of wearable devices such as fitness trackers, smartwatches, and fitness bands is a key market trend in the global fitness app market. These devices allow users to track their fitness progress, monitor their heart rate, and set fitness goals, among other features. With the growing popularity of these devices, fitness app developers are integrating their apps with wearable devices to offer a more seamless user experience. The trend is expected to continue as more advanced wearable devices are introduced to the market, further driving the growth of the fitness app market.

Fitness App Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global fitness app market analysis, the market is experiencing significant growth due to factors such as the increasing adoption of mobile applications, rising health awareness, and growing disposable income. The trend of wearable devices and the availability of personalized fitness plans through AI and machine learning technologies are further driving market growth. The United States is the largest market due to the presence of key players such as Fitbit and Under Armour. The Asia-Pacific region is expected to witness the fastest growth rate due to rising health awareness, increasing smartphone penetration, and growing disposable income. The market is expected to continue to expand with the entry of new players and innovative features to upgrade the consumer experience.

Report Metric Details
Market size value in 2022 USD 1.5 billion
Market size value in 2031 USD 6.5 Billion
Growth Rate 17.7%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Device
    • Smartphones, Tablets, and Wearable Devices
  • Type
    • Exercise & Weight Loss App (Weight Loss, Bulking, Others), Nutrition & Diet App (Nutrition, Wellness, Others), Activity Tracking App, and Others App
  • Operating System
    • iOS, and Android
  • Gender
    • Male, and Female
  • Age Group
    • 18-24 Years, 25-34 Years, 35-44 Years, 45-54 Years, and Age 55+
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nike (US)
  • Adidas (Germany)
  • ASICS (Japan)
  • Azumio (US)
  • FatSecret (US)
  • FitnessKeeper (US)
  • HealthifyMe (India)
  • Jefit (US)
  • Keelo (US)
  • Lose It! (US)
  • MapMyFitness (US)
  • Runtastic (Austria)
  • Samsung Electronics (South Korea)
  • Sports Tracker (Finland)
  • Strava (US)
  • Sworkit (US)
  • Withings (France)
Customization scope

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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fitness App Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fitness App Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fitness App Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fitness App Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fitness App Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fitness App Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Fitness App Market size was valued at USD 1.5 billion in 2022 and is poised to grow from USD 1.7 Billion in 2023 to USD 6.5 Billion by 2031, growing at a CAGR of 17.7% in the forecast period (2024-2031).

The global fitness app market is characterized by intense competition and rapid technological advancements. Established players are expanding their offerings through strategic partnerships and collaborations, while new entrants are introducing innovative apps to capture market share. The market is also witnessing increasing mergers and acquisitions as companies look to enhance their product portfolios and expand their customer base. Moreover, players are investing in research and development to introduce advanced features and enhance user experience, further intensifying the competition in the market. 'Fitbit (US)', 'MyFitnessPal (US)', 'Under Armour (US)', 'Nike (US)', 'Adidas (Germany)', 'ASICS (Japan)', 'Azumio (US)', 'FatSecret (US)', 'FitnessKeeper (US)', 'HealthifyMe (India)', 'Jefit (US)', 'Keelo (US)', 'Lose It! (US)', 'MapMyFitness (US)', 'Runtastic (Austria)', 'Samsung Electronics (South Korea)', 'Sports Tracker (Finland)', 'Strava (US)', 'Sworkit (US)', 'Withings (France)'

One major driver of the global fitness app market is the increasing awareness and focus on healthy living and fitness. With rising concerns about health issues such as obesity and chronic diseases, more people are seeking ways to maintain a healthy lifestyle. Fitness apps offer users a convenient and accessible way to track their physical activity, monitor their diet, and stay motivated to achieve their fitness goals. Additionally, advancements in technology, such as wearable fitness devices and real-time tracking, are further driving the growth of the fitness app market.

The increasing adoption of wearable devices such as fitness trackers, smartwatches, and fitness bands is a key market trend in the global fitness app market. These devices allow users to track their fitness progress, monitor their heart rate, and set fitness goals, among other features. With the growing popularity of these devices, fitness app developers are integrating their apps with wearable devices to offer a more seamless user experience. The trend is expected to continue as more advanced wearable devices are introduced to the market, further driving the growth of the fitness app market.

North America dominated the market due to the high adoption of mobile applications, increasing health consciousness, and rising disposable income. The United States and Canada are the major markets in this region. The United States is the largest market due to the presence of key players such as Fitbit, MyFitnessPal, and Under Armour, among others. The increasing awareness of health and fitness, the trend of wearable devices, and the high smartphone penetration rate are also driving the growth of the fitness app market in this region.

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