Top Mezcal Companies

To exploit the luxury spirits market and expand their product variety, major firms are spending money to buy tiny players in the mezcal sector. To meet the expectations of the consumer by providing a diversity of tastes and product quality to sustain premiumization, key companies are heavily concentrating on product development and product innovation. Mergers and acquisitions are crucial strategies for several of the big competitors. For instance, Minnesota Municipal Liquor has partnered with Patrón, El Tosoro, and Herradura to create its own single-barrel offerings to differentiate itself from other retailers. "It's popular with bourbons," Agnes says of the trend, but tequilas are also starting to offer single barrel selections. To communicate their exclusivity, each barrel is labelled "Hand Picked for Minnesota Municipal Liquor."

Mezcal Market Top Player's Company Profiles

• Casa Lumbre
• Pernod Ricard SA
• Ilegal Mezcal
• William Grant & Sons Ltd.
• Rey Campero
• Mezcal Vago
• Del Maguey Single Village Mezcal
• El Silencio Holdings, Inc.
• Mezcal Amores
• Mezcales de Leyenda
• Los Danzantes
• Sombra Mezcal
• Mezcal San Cosme
• Wahaka Mezcal
• Mezcal Union
• Mezcal Real Minero
• La Venenosa Raicilla
• Gracias a Dios
• Mezcal Koch El
• Mezcaloteca

Mezcal Market Recent Development

• In July 2021, Pernod Ricard announced its collaboration with Ojo de Tigre, The premium mezcal that sells the fastest is Ojo de Tigre. The major objective of the agreement, according to Pernod Ricard, is to increase the business' position in the mezcal market.
• In August 2021, Diageo PLC, through the purchase of Casa UM, obtained mezcal union. One of the top brands of mezcal produced is Mezcal Union. This transaction was made by Diageo PLC to grow its mezcal beverage business.