Global Mezcal Market

Mezcal Market Size, Share, Growth Analysis, By Age(Joven, Reposado), By Distribution Channel(Store-Based, Non-Store-Based) - Industry Forecast 2024-2031


Report ID: SQMIG30C2075 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 62 | Figures: 77

Mezcal Market Insights

Global Mezcal Market size was valued at USD 275.69 million in 2019 and is poised to grow from USD 338 million in 2023 to USD 2115.07 million by 2031, growing at a CAGR of 22.6% in the forecast period (2024-2031).

Several maguey plants are used to make mezcal, a distilled alcoholic beverage. Mezcal typically imparts a smoky flavour to beverages. Additionally, it's frequently used with tequila to make smokey variations on traditional drinks like the Mezcal Margarita or Mezcal Paloma. Mezcal, a tequila made from the agave plant, has shown a considerable increase in demand over the last few years and is anticipated to continue doing so over the projection period. The vast global millennial consumer base is motivating suppliers to increase their regional reach, which is supporting the expansion of the mezcal market. Due to the wide range of flavours offered, consumers are choosing mezcal over other tequila alternatives.

Furthermore, distillers all around the world have been experimenting with various agave varieties, and some have implemented novel techniques. The strong growth of the mezcal market is expected to continue as governments implement favorable reimbursement policies, creating a favorable environment for growth globally.

US Mezcal Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 275.69 million

Largest Segment

Joven

Fastest Growth

Joven

Growth Rate

22.6% CAGR

Global Mezcal Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Mezcal Market Size By Type 2022-2028 ($ Bn)
Global Mezcal Market Size By Type 2022-2028 (%)

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Mezcal Market Segmental Analysis

The global mezcal market has been segmented based on age, distribution channel, and region. By type, the market is segmented into Joven, Reposado, and Añejo. Based on the Distribution Channel is classified as store-based and non-store-based. Based on region, the mezcal market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Mezcal Market Analysis by Age

In 2021, Mezcal Joven led the Global Mezcal Market, holding XX% of the overall market share. Young mezcal, also referred to as joven, is unmatured mezcal. Joven is the most popular beverage, followed by Reposado, which tastes a lot like tequila. Because it can be consumed immediately or after less than two months of maturation, mezcal Joven is less expensive than other varieties. Citrus, green apple, and white pepper are just a few of the flavours available. Cocktails frequently contain mezcal joven to impart the sacramental sweetness of agave. However, it is also grown and distilled in Oaxaca. Joven's heart is mostly produced in a traditional Palenque in Mazatlan (Mexico). Due to its more unique and crisper flavour than other mezcal varietals, the drink starts with a delicate and sparkling nose of wood smoke and savoury herbs, followed by citrus, crisp, acidic fruit, and a peppery tongue.

Global Mezcal Market By Type, 2021 (%), 2023 (%)

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Mezcal Market Regional Insights

Mezcal is very well-liked in Mexico, North America has dominated the global Mezcal market and is expected to rise rapidly. Mexico's national spirit is mezcal. It is anticipated that the market in the region will expand as a result of mezcal's rising popularity in the United States and Canada. It is anticipated that the increased advertising of mezcal and its expanding celebrity status will have a favourable impact on regional demand. For instance, Bryan Cranston and Aaron Paul, two actors from the United States, debuted the mezcal brand Dos Hombres. Consumer demand has increased as a result of the launch. Due to the growing trend of consuming premium craft beverages, Europe is predicted to experience strong development.

Companies are being encouraged to broaden their regional reach by the rising number of millennial consumers in the area. For instance, to diversify its product offering in Europe and other markets, the British multinational alcoholic beverage firm Diageo purchased the Mexican mezcal brand, Pierde Almas. Due to the very diversified consumption patterns, Asia Pacific is anticipated to experience strong development. The rising demand for premium alcohol is another factor contributing to the expansion of the mezcal market in the area. Shortly, a greater consumer base is anticipated for mezcal due to the availability of a wide range of flavours in comparison to other alcoholic beverages. The region is anticipated to increase as a result of the increasing number of pubs and liquor stores.

Global Mezcal Market By Geography, 2022-2028, 2024-2031
  • Largest
  • Fastest

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Mezcal Market Dynamics

Mezcal Market Driver

  • Due to the rising disposable income in developed nations like North America and Western Europe, they are willing to spend a lot of money on high-end and super-premium goods. The market is anticipated to expand over the forecast period as mezcal demand has grown dramatically over the last few years. Wealthier consumers in established spirit markets are increasingly gravitating toward novel, intriguing goods and upgrading to speciality beverages with unusual flavour profiles.

Mezcal Market Restraint

  • The food and beverage industry was one of the most severely impacted markets during the outbreak because of delays in production and the availability of raw materials. Worldwide supply chains have been impeded by the shutdown of many industries, which has also interrupted industrial activities, delivery schedules, and the sale of various products. Several businesses have already warned that any delays in product deliveries could hurt future sales of their products. The trip disruption affects the industrial sector since it interferes with company planning and teamwork. Both offline and online retailers provide mezcal; the offline sector suffered significant losses as a result of closures and warnings against moving outside to lessen the COVID19 effect, but the online industry has seen increased growth.

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Mezcal Market Competitive Landscape

To exploit the luxury spirits market and expand their product variety, major firms are spending money to buy tiny players in the mezcal sector. To meet the expectations of the consumer by providing a diversity of tastes and product quality to sustain premiumization, key companies are heavily concentrating on product development and product innovation. Mergers and acquisitions are crucial strategies for several of the big competitors. For instance, Minnesota Municipal Liquor has partnered with Patrón, El Tosoro, and Herradura to create its own single-barrel offerings to differentiate itself from other retailers. "It's popular with bourbons," Agnes says of the trend, but tequilas are also starting to offer single barrel selections. To communicate their exclusivity, each barrel is labelled "Hand Picked for Minnesota Municipal Liquor."

Mezcal Market Top Player's Company Profiles

  • Casa Lumbre
  • Pernod Ricard SA
  • Ilegal Mezcal
  • William Grant & Sons Ltd.
  • Rey Campero
  • Mezcal Vago
  • Del Maguey Single Village Mezcal
  • El Silencio Holdings, Inc.
  • Mezcal Amores
  • Mezcales de Leyenda
  • Los Danzantes
  • Sombra Mezcal
  • Mezcal San Cosme
  • Wahaka Mezcal
  • Mezcal Union
  • Mezcal Real Minero
  • La Venenosa Raicilla
  • Gracias a Dios
  • Mezcal Koch El
  • Mezcaloteca

Mezcal Market Recent Development

  • In July 2021, Pernod Ricard announced its collaboration with Ojo de Tigre, The premium mezcal that sells the fastest is Ojo de Tigre. The major objective of the agreement, according to Pernod Ricard, is to increase the business' position in the mezcal market.
  • In August 2021, Diageo PLC, through the purchase of Casa UM, obtained mezcal union. One of the top brands of mezcal produced is Mezcal Union. This transaction was made by Diageo PLC to grow its mezcal beverage business.

Mezcal Key Market Trends

  • With a shift in consumer priorities toward premium and organic goods brought about by increased health awareness, mezcal cocktails are becoming more and more popular among drinkers as alternatives to various alcoholic beverages. Succulent agave plants are used to make mezcal. Many consumers prefer agave-based mezcal due to its less sweet effects because agave has a lower glycemic index (GI), which ranges from 10% to 15% depending on the product. Over time, agave-based products have become more and more popular. For instance, Mexico has seen a sharp increase in the global market for distilled agave-based goods. Because pinas (agave hearts), which are used to make mezcal, is smoked for three to four days in large pits, the taste of mezcal is different from that of tequila. This process ultimately gives consumers premium quality and a different taste, and this is one of the main factors driving the mezcal market because it allows alcohol consumers to obtain premium quality with better flavour from an organic product.

Mezcal Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, by product type, the Joven dominated the global Mezcal market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, North America dominated the globe. The Mezcal market owing to the region's high population of people buying behaviour towards Mezcal.

Report Metric Details
Market size value in 2023 USD 275.69 million
Market size value in 2031 USD 2115.07 million
Growth Rate 22.6%
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Age
    • Joven, Reposado, Añejo
  • Distribution Channel
    • Store-Based, Non-Store-Based
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Casa Lumbre
  • Pernod Ricard SA
  • Ilegal Mezcal
  • William Grant & Sons Ltd.
  • Rey Campero
  • Mezcal Vago
  • Del Maguey Single Village Mezcal
  • El Silencio Holdings, Inc.
  • Mezcal Amores
  • Mezcales de Leyenda
  • Los Danzantes
  • Sombra Mezcal
  • Mezcal San Cosme
  • Wahaka Mezcal
  • Mezcal Union
  • Mezcal Real Minero
  • La Venenosa Raicilla
  • Gracias a Dios
  • Mezcal Koch El
  • Mezcaloteca

Mezcal Market Recent Development

  • In July 2021, Pernod Ricard announced its collaboration with Ojo de Tigre, The premium mezcal that sells the fastest is Ojo de Tigre. The major objective of the agreement, according to Pernod Ricard, is to increase the business' position in the mezcal market.
  • In August 2021, Diageo PLC, through the purchase of Casa UM, obtained mezcal union. One of the top brands of mezcal produced is Mezcal Union. This transaction was made by Diageo PLC to grow its mezcal beverage business.
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Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Mezcal Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Mezcal Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Mezcal Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mezcal Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mezcal Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Mezcal Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Mezcal Market size was valued at USD 275.69 million in 2019 and is poised to grow from USD 338 million in 2023 to USD 2115.07 million by 2031, growing at a CAGR of 22.6% in the forecast period (2024-2031).

To exploit the luxury spirits market and expand their product variety, major firms are spending money to buy tiny players in the mezcal sector. To meet the expectations of the consumer by providing a diversity of tastes and product quality to sustain premiumization, key companies are heavily concentrating on product development and product innovation. Mergers and acquisitions are crucial strategies for several of the big competitors. For instance, Minnesota Municipal Liquor has partnered with Patrón, El Tosoro, and Herradura to create its own single-barrel offerings to differentiate itself from other retailers. "It's popular with bourbons," Agnes says of the trend, but tequilas are also starting to offer single barrel selections. To communicate their exclusivity, each barrel is labelled "Hand Picked for Minnesota Municipal Liquor." 'Casa Lumbre', 'Pernod Ricard SA', 'Ilegal Mezcal', 'William Grant & Sons Ltd.', 'Rey Campero', 'Mezcal Vago', 'Del Maguey Single Village Mezcal', 'El Silencio Holdings, Inc.', 'Mezcal Amores', 'Mezcales de Leyenda', 'Los Danzantes', 'Sombra Mezcal', 'Mezcal San Cosme', 'Wahaka Mezcal', 'Mezcal Union', 'Mezcal Real Minero', 'La Venenosa Raicilla', 'Gracias a Dios', 'Mezcal Koch El', 'Mezcaloteca', 'In July 2021, Pernod Ricard announced its collaboration with Ojo de Tigre, The premium mezcal that sells the fastest is Ojo de Tigre. The major objective of the agreement, according to Pernod Ricard, is to increase the business' position in the mezcal market.', 'In August 2021, Diageo PLC, through the purchase of Casa UM, obtained mezcal union. One of the top brands of mezcal produced is Mezcal Union. This transaction was made by Diageo PLC to grow its mezcal beverage business.'

Due to the rising disposable income in developed nations like North America and Western Europe, they are willing to spend a lot of money on high-end and super-premium goods. The market is anticipated to expand over the forecast period as mezcal demand has grown dramatically over the last few years. Wealthier consumers in established spirit markets are increasingly gravitating toward novel, intriguing goods and upgrading to speciality beverages with unusual flavour profiles.

With a shift in consumer priorities toward premium and organic goods brought about by increased health awareness, mezcal cocktails are becoming more and more popular among drinkers as alternatives to various alcoholic beverages. Succulent agave plants are used to make mezcal. Many consumers prefer agave-based mezcal due to its less sweet effects because agave has a lower glycemic index (GI), which ranges from 10% to 15% depending on the product. Over time, agave-based products have become more and more popular. For instance, Mexico has seen a sharp increase in the market for distilled agave-based goods. Because pinas (agave hearts), which are used to make mezcal, is smoked for three to four days in large pits, the taste of mezcal is different from that of tequila. This process ultimately gives consumers premium quality and a different taste, and this is one of the main factors driving the mezcal market because it allows alcohol consumers to obtain premium quality with better flavour from an organic product.

Mezcal is very well-liked in Mexico, North America has dominated the Mezcal market and is expected to rise rapidly. Mexico's national spirit is mezcal. It is anticipated that the market in the region will expand as a result of mezcal's rising popularity in the United States and Canada. It is anticipated that the increased advertising of mezcal and its expanding celebrity status will have a favourable impact on regional demand. For instance, Bryan Cranston and Aaron Paul, two actors from the United States, debuted the mezcal brand Dos Hombres. Consumer demand has increased as a result of the launch. Due to the growing trend of consuming premium craft beverages, Europe is predicted to experience strong development.

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Global Mezcal Market

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