USD 338.0 million
Report ID:
SQMIG30C2075 |
Region:
Global |
Published Date: January, 2025
Pages:
165
|Tables:
62
|Figures:
77
Mezcal Market size was valued at USD 338.0 million in 2023 and is poised to grow from USD 414.39 million in 2024 to USD 2115.1 million by 2032, growing at a CAGR of 22.6% during the forecast period (2025-2032).
Several maguey plants are used to make mezcal, a distilled alcoholic beverage. Mezcal typically imparts a smoky flavour to beverages. Additionally, it's frequently used with tequila to make smokey variations on traditional drinks like the Mezcal Margarita or Mezcal Paloma. Mezcal, a tequila made from the agave plant, has shown a considerable increase in demand over the last few years and is anticipated to continue doing so over the projection period. The vast global millennial consumer base is motivating suppliers to increase their regional reach, which is supporting the expansion of the mezcal market. Due to the wide range of flavours offered, consumers are choosing mezcal over other tequila alternatives.
Furthermore, distillers all around the world have been experimenting with various agave varieties, and some have implemented novel techniques. The strong growth of the mezcal market is expected to continue as governments implement favorable reimbursement policies, creating a favorable environment for growth globally.
US Mezcal Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
USD 338.0 million
Largest Segment
Joven
Fastest Growth
Joven
Growth Rate
22.6% CAGR
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Global Mezcal Market is segmented by Product type, Distribution channel, Production Method, Concentrates and region. Based on Product type, the market is segmented into Mezcal Joven (Blanco), Mezcal Reposado, Mezcal Anejo and Others. Based on Distribution channel, the market is segmented into Store-based and Non-store-based. Based on Production Method, the market is segmented into Industrial, Artisanal and Ancestral. Based on Concentrates, the market is segmented into 100% Tequila and Mix Tequila. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
In 2021, Mezcal Joven led the Global Mezcal Market, holding XX% of the overall market share. Young mezcal, also referred to as joven, is unmatured mezcal. Joven is the most popular beverage, followed by Reposado, which tastes a lot like tequila. Because it can be consumed immediately or after less than two months of maturation, mezcal Joven is less expensive than other varieties. Citrus, green apple, and white pepper are just a few of the flavours available. Cocktails frequently contain mezcal joven to impart the sacramental sweetness of agave. However, it is also grown and distilled in Oaxaca. Joven's heart is mostly produced in a traditional Palenque in Mazatlan (Mexico). Due to its more unique and crisper flavour than other mezcal varietals, the drink starts with a delicate and sparkling nose of wood smoke and savoury herbs, followed by citrus, crisp, acidic fruit, and a peppery tongue.
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Mezcal is very well-liked in Mexico, North America has dominated the global Mezcal market and is expected to rise rapidly. Mexico's national spirit is mezcal. It is anticipated that the market in the region will expand as a result of mezcal's rising popularity in the United States and Canada. It is anticipated that the increased advertising of mezcal and its expanding celebrity status will have a favourable impact on regional demand. For instance, Bryan Cranston and Aaron Paul, two actors from the United States, debuted the mezcal brand Dos Hombres. Consumer demand has increased as a result of the launch. Due to the growing trend of consuming premium craft beverages, Europe is predicted to experience strong development.
Companies are being encouraged to broaden their regional reach by the rising number of millennial consumers in the area. For instance, to diversify its product offering in Europe and other markets, the British multinational alcoholic beverage firm Diageo purchased the Mexican mezcal brand, Pierde Almas. Due to the very diversified consumption patterns, Asia Pacific is anticipated to experience strong development. The rising demand for premium alcohol is another factor contributing to the expansion of the mezcal market in the area. Shortly, a greater consumer base is anticipated for mezcal due to the availability of a wide range of flavours in comparison to other alcoholic beverages. The region is anticipated to increase as a result of the increasing number of pubs and liquor stores.
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To exploit the luxury spirits market and expand their product variety, major firms are spending money to buy tiny players in the mezcal sector. To meet the expectations of the consumer by providing a diversity of tastes and product quality to sustain premiumization, key companies are heavily concentrating on product development and product innovation. Mergers and acquisitions are crucial strategies for several of the big competitors. For instance, Minnesota Municipal Liquor has partnered with Patrón, El Tosoro, and Herradura to create its own single-barrel offerings to differentiate itself from other retailers. "It's popular with bourbons," Agnes says of the trend, but tequilas are also starting to offer single barrel selections. To communicate their exclusivity, each barrel is labelled "Hand Picked for Minnesota Municipal Liquor."
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, by product type, the Joven dominated the global Mezcal market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, North America dominated the globe. The Mezcal market owing to the region's high population of people buying behaviour towards Mezcal.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 338.0 million |
Market size value in 2032 | USD 2115.1 million |
Growth Rate | 22.6% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Million |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
Mezcal Market Recent Development
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Mezcal Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mezcal Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mezcal Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mezcal Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Mezcal Market size was valued at USD 338 Million in 2023 and is poised to grow from USD 414.39 Million in 2024 to USD 2593.08 Million by 2032, growing at a CAGR of 22.6% during the forecast period (2025-2032).
To exploit the luxury spirits market and expand their product variety, major firms are spending money to buy tiny players in the mezcal sector. To meet the expectations of the consumer by providing a diversity of tastes and product quality to sustain premiumization, key companies are heavily concentrating on product development and product innovation. Mergers and acquisitions are crucial strategies for several of the big competitors. For instance, Minnesota Municipal Liquor has partnered with Patrón, El Tosoro, and Herradura to create its own single-barrel offerings to differentiate itself from other retailers. "It's popular with bourbons," Agnes says of the trend, but tequilas are also starting to offer single barrel selections. To communicate their exclusivity, each barrel is labelled "Hand Picked for Minnesota Municipal Liquor." 'Casa Lumbre', 'Pernod Ricard SA', 'Ilegal Mezcal', 'William Grant & Sons Ltd.', 'Rey Campero', 'Mezcal Vago', 'Del Maguey Single Village Mezcal', 'El Silencio Holdings, Inc.', 'Mezcal Amores', 'Mezcales de Leyenda', 'Los Danzantes', 'Sombra Mezcal', 'Mezcal San Cosme', 'Wahaka Mezcal', 'Mezcal Union', 'Mezcal Real Minero', 'La Venenosa Raicilla', 'Gracias a Dios', 'Mezcal Koch El', 'Mezcaloteca', 'In July 2021, Pernod Ricard announced its collaboration with Ojo de Tigre, The premium mezcal that sells the fastest is Ojo de Tigre. The major objective of the agreement, according to Pernod Ricard, is to increase the business' position in the mezcal market.', 'In August 2021, Diageo PLC, through the purchase of Casa UM, obtained mezcal union. One of the top brands of mezcal produced is Mezcal Union. This transaction was made by Diageo PLC to grow its mezcal beverage business.'
Due to the rising disposable income in developed nations like North America and Western Europe, they are willing to spend a lot of money on high-end and super-premium goods. The market is anticipated to expand over the forecast period as mezcal demand has grown dramatically over the last few years. Wealthier consumers in established spirit markets are increasingly gravitating toward novel, intriguing goods and upgrading to speciality beverages with unusual flavour profiles.
With a shift in consumer priorities toward premium and organic goods brought about by increased health awareness, mezcal cocktails are becoming more and more popular among drinkers as alternatives to various alcoholic beverages. Succulent agave plants are used to make mezcal. Many consumers prefer agave-based mezcal due to its less sweet effects because agave has a lower glycemic index (GI), which ranges from 10% to 15% depending on the product. Over time, agave-based products have become more and more popular. For instance, Mexico has seen a sharp increase in the global market for distilled agave-based goods. Because pinas (agave hearts), which are used to make mezcal, is smoked for three to four days in large pits, the taste of mezcal is different from that of tequila. This process ultimately gives consumers premium quality and a different taste, and this is one of the main factors driving the mezcal market because it allows alcohol consumers to obtain premium quality with better flavour from an organic product.
Mezcal is very well-liked in Mexico, North America has dominated the global Mezcal market and is expected to rise rapidly. Mexico's national spirit is mezcal. It is anticipated that the market in the region will expand as a result of mezcal's rising popularity in the United States and Canada. It is anticipated that the increased advertising of mezcal and its expanding celebrity status will have a favourable impact on regional demand. For instance, Bryan Cranston and Aaron Paul, two actors from the United States, debuted the mezcal brand Dos Hombres. Consumer demand has increased as a result of the launch. Due to the growing trend of consuming premium craft beverages, Europe is predicted to experience strong development.
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