Global Men’s Personal Care Market

Men’s Personal Care Market Size, Share, Growth Analysis, By Product(Skincare, hair care), By Distribution Channel(Hypermarkets & supermarkets, pharmacies & drugstores) - Industry Forecast 2024-2031

Report ID: SQMIG30L2200 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 64 | Figures: 75

Men’s Personal Care Market Dynamics

Global Men’s Personal Care Market Drivers

Growing Demand for Men's Grooming Products

  • The demand for men's grooming products has increased significantly in recent years. Men are becoming more conscious of their personal grooming and are willing to spend more money on products that help them maintain a well-groomed appearance. This growing demand for men's grooming products is expected to drive the growth of the men's personal care market.

Increase in Product Innovation and Product Launches

  • The market for men's personal care products has been witnessing a surge in product innovation and launches. Companies are focusing on developing innovative products to cater to the evolving needs of consumers. These new product launches are expected to boost the growth of the men's personal care market.

Global Men’s Personal Care Market Restraints

High Cost of Men's Personal Care Products

  • Men's personal care products are often priced higher than women's personal care products. This high cost can act as a restraint to the growth of the men's personal care market, especially in price-sensitive regions.

Limited Availability of Men's Personal Care Products

  • Despite the growing demand for men's personal care products, the availability of these products is still limited in many regions. This limited availability can hinder the growth of the market.
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FAQs

Men’s Personal Care Market size was valued at USD 33.66 billion in 2022 and is poised to grow from USD 36.79 billion in 2023 to USD 74.94 billion by 2031, at a CAGR of 9.3 % during the forecast period (2024-2031).

The market for men's personal care products on a scale is fiercely competitive, characterized by the presence of numerous influential companies. These key players make significant investments in research and development, aiming to bring forth fresh and inventive products to the market. Furthermore, they dedicate considerable attention to marketing and advertising strategies to establish brand recognition and uphold their market dominance. Alongside these major industry leaders, there exist several smaller participants, including niche and regional brands, who compete by providing specialized and localized offerings. Despite the presence of these smaller players, the major companies prevail due to their extensive product portfolios and robust distribution networks. 'Unilever (UK)', 'Procter & Gamble (US)', 'L'Oreal (France)', 'Beiersdorf (Germany)', 'Johnson & Johnson (US)', 'Colgate-Palmolive (US)', 'The Estée Lauder Companies Inc. (US)', 'Kao Corporation (Japan)', 'Avon Products (UK)', 'Shiseido Company, Limited (Japan)', 'Coty Inc. (US)', 'Revlon Inc. (US)', 'Mary Kay Inc. (US)', 'Amway (US)', 'Oriflame Cosmetics AG (Switzerland)', 'Henkel AG & Co. KGaA (Germany)', 'The Body Shop International Limited (UK)', 'Natura &Co (Brazil)', 'L Brands Inc. (US)', 'Chanel SA (France)'

The demand for men's grooming products has increased significantly in recent years. Men are becoming more conscious of their personal grooming and are willing to spend more money on products that help them maintain a well-groomed appearance. This growing demand for men's grooming products is expected to drive the growth of the men's personal care market.

Rising Popularity of Organic and Natural Products: Consumers are increasingly gravitating towards organic and natural products, and this trend is no different in the men's personal care market. The demand for organic and natural men's personal care products is expected to grow significantly in the coming years.

In 2021, the market for men's personal care was primarily led by the North American region, holding a significant revenue share of more than 34.0%. This dominant position can be attributed to established manufacturers like Procter & Gamble and Unilever operating in the region, along with the region's expanding infrastructure facilities for retailers. Furthermore, the market's growth is being fueled by the rising consumer awareness regarding the advantages of utilizing men's personal care products such as face washes and moisturizers, which help in cleansing and removing dirt.

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Global Men’s Personal Care Market

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