Global Matcha Tea Market

Matcha Tea Market Size, Share, Growth Analysis, By Product(Powder, RTD Beverage, Instant Premixes), By Grade(Classic, Ceremonial, Culinary), By Production Technology(Pan Fried and Steamed), By Nature(Organic and Conventional), By Distribution Channel(Hypermarkets & Supermarkets, Convenience Stores, Specialty Food Stores, Online Retailers), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30H2073 | Region: Global | Published Date: February, 2024
Pages: 257 |Tables: 141 |Figures: 80

Matcha Tea Market Insights

Global Matcha Tea Market size was valued at USD 3.27 billion in 2021 and is poised to grow from USD 3.55 billion in 2022 to USD 6.93 billion by 2030, growing at a CAGR of 8.7% in the forecast period (2023-2030).

Growing consumer awareness of the product's health and fitness along with the popularity of healthy beverages packed with vitamins and antioxidants are expected to spur growth. In addition, it is anticipated that consumers will continue to expect nutrient-dense, natural, and organic products. Matcha is a premium green tea made from tencha stems that have been finely powdered. It is a fundamental component of Japanese traditional tea ceremonies and has seen a rise in appeal because of its beneficial properties for health and unique flavor. Growing use in a variety of savory and delectable dishes, such as cocktails, lattes, macarons, cakes, doughnuts, and salad dressings, is anticipated to spur market expansion. Due to its high antioxidant content, the product has also been gaining recognition in the beauty industry.

The rapid increase in popularity of matcha tea due to its numerous health benefits is expected to drive the global market. Along with increasing metabolism, immune system, gastrointestinal function, natural detoxification, and cancer cell inhibition, the product improves attention, focus, and calmness. For an energy increase, it is also taken as a pre-workout supplement. In the future years, it is anticipated that increased attention to healthy living practices like yoga, self-care, and wellness will drive demand for products.

The market is expected to expand thanks to ongoing product advancements and the launch of new blends and mixes. For instance, KitKat Green Tea Matcha was introduced by Nestlé in Europe in February 2020. Green tea imported from China and Japan is combined with UTZ-certified chocolate beans to create the product.

Market Snapshot - 2024-2031

Global Market Size

USD 3.27 billion

Largest Segment

Powder

Fastest Growth

Growth Rate

8.7% CAGR

Global Matcha Tea Market 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)

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Matcha Tea Market Segmental Analysis

Global Matcha Tea Market is segmented based Product, Grade, Production Technology, Nature, Distribution Channel and region. Based on Product, the market is segmented into Powder, RTD Beverage, Instant Premixes. Based on Grade, the market is segmented into Classic, Ceremonial, Culinary. Based on Production Technology, the market is segmented into Pan Fried and Steamed. Based on Nature the market is segmented into Organic and Conventional. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Specialty Food Stores, Online Retailers. Based on region, the global market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.

Analysis by Product

The powder matcha tea accounted for more than 51.8% of the market. The product's increasing popularity due to its health advantages is expected to fuel segment development. The powdered tea's anti-oxidant makeup aids in the prevention of chronic illness and offers protection from harmful UV radiation. The ingredient Epigallocatechin Gallate (EGCG) may have the ability to protect against prostate, bladder, cervix, and brain tumors. Because it has a wealth of nutritional qualities, the substance is regarded as a superfood. It is expected that the introduction of creative foods and beverages using the product will be good for the demand. For instance, Aktienbrauerei Kaufbeuren (ABK Beer) introduced Matcha Green Lager Beer Mix in February 2021.

The Instant Premixes segment is expected to have the highest CAGR. These premixes are used to make alcoholic beverages like liqueurs and brews, as well as lattes, iced drinks, ice cream, milkshakes, and smoothies. Instant Matcha Original Blend on-the-go packets that immediately dissolve in hot and cold water were introduced by PANATEA, LLC. in September 2016. The business introduced Glow, a single-serve instant package for a matcha latte, in November 2019. The item is enhanced with biotin and is available in vanilla latte taste. It is made with oat-milk powder to create a super creamy latte.

Analysis by Grade

The culinary grade is anticipated to grow at the fastest CAGR during the 2022-2030 as a result of the rising use of this grade for recipes for food and beverages. Matcha tea of the culinary grade is used in desserts, smoothies, lattes, green tea-based baked goods, and other food items because of its smooth texture and high nutritional value. Furthermore, it is anticipated that elements like affordable price, premium taste, and distinctive flavour will help the segment expand even more. In contrast to ritual grade, this grade is more robust and has stronger bitter undertones.

Global Matcha Tea Market Size By Product 2022 (%), 2023 (%)

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Matcha Tea Market Regional Insights

The Asia Pacific region dominated the global market. High consumption in countries like China and Japan is expected to fuel the growth. Many significant tea makers are based in Asia Pacific, and drinking tea is a long-standing tradition in both China and Japan. In countries like India, Singapore, and Australia, population growth and health awareness are predicted to significantly rise.

North America is expected to grow at the fastest CAGR during the forecast period due to increasing health consciousness and the availability of a wide variety of products. Growth is anticipated to be further accelerated by greater product penetration through grocery chains in US. The products' rising popularity and convenient availability in cafes and restaurants throughout well-known places like Los Angeles, Miami, and New York are expected to fuel the regional market.

Global Matcha Tea Market Size By Geography, 2022-2030, 2024-2031
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Matcha Tea Market Dynamics

Drivers

  • Increasing awareness about the health benefits of matcha tea, such as high antioxidant content, detoxifying properties, and stress relief. Matcha tea is easy to prepare and can be consumed on-the-go, making it a popular choice among busy consumers. It is increasingly being used in culinary applications such as bakery products, smoothies, and desserts, which has led to an increase in demand for the product. It is now widely available in supermarkets, health food stores, and online, making it easily accessible to consumers.

Restraints

  • Limited availability of high-quality matcha tea due to its complex production process and the need for specific environmental conditions for growing tea plants. High cost of matcha tea, which may limit its accessibility for price-sensitive consumers.

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Matcha Tea Market Competitive Landscape

The market is dominated by a few major companies, including Tesco, Waitrose & Partners, Braehead Foods Ltd., Pyman Matcha Tea, Lovefood, Kinsale Bay Foods, Danhull Prepared Foods, and Patchwork Traditional Rods. To keep meat quality and extend shelf life, key competitive strategies include product creation and innovation in preservatives.

Top Player’s Company Profiles

  • AIYA Co., Ltd.
  • DoMatcha
  • Encha
  • Ippodo Tea Co., Ltd.
  • Grace & Green
  • Jade Leaf Matcha
  • Marukyu-Koyamaen Co., Ltd.
  • Mizuba Tea Co.
  • O-Cha.com
  • PANATEA
  • Pure Matcha
  • Red Leaf Tea
  • Shaoxing Royal Tea Village Co., Ltd.
  • Tenzo Tea
  • The AOI Tea Company
  • The Tea Spot
  • Tipson Tea
  • Ujido
  • Vital Proteins LLC
  • Waykana

Recent Developments

  • In Feb 2022, A portion of Orgain's stock was purchased by Nestlé Health Science. By working together, Nestlé Health Science would be able to complement its current product lineup with nutrition goods in the future.
  • In January 2022, Aiya America's newest range is their Matcha Infused Tea collection. Three top-notch Japanese green teas in the collection—Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha—offer customers a distinctive and enticing tea tasting experience.

Matcha Tea Key Market Trends

  • Matcha tea is considered a healthy beverage as it is rich in antioxidants, vitamins, and minerals. Consumers are becoming more health-conscious, and are therefore opting for organic and natural products. Manufacturers are innovating their products by launching new flavors and blends to attract new customers. Matcha tea is being used as an ingredient in various food and beverage products such as smoothies, ice creams, and cakes, which is further driving the demand for matcha tea.

Matcha Tea Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Matcha Tea market analysis, growing consumer awareness of the popularity of healthy beverages packed with vitamins and antioxidants are expected to spur growth. In addition, it is anticipated that consumers will continue to expect nutrient-dense, natural and organic products. Matcha is a premium green tea made from tencha stems that have been finely powdered. It is a fundamental component of Japanese traditional tea ceremonies and has seen a rise in appeal because of its beneficial properties for health and unique flavor. Growing use in a variety of savory and delectable dishes, such as cocktails, lattes, macarons, cakes, doughnuts, and salad dressings, is anticipated to spur market expansion. Due to its high antioxidant content, the product has also been gaining recognition in the beauty industry. There is an increasing awareness about the health benefits of matcha tea, such as high antioxidant content, detoxifying properties, and stress relief.

Report Metric Details
Market size value in 2023 USD 3.27 billion
Market size value in 2031 USD 6.93 billion
Growth Rate 8.7%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Powder, RTD Beverage, Instant Premixes
  • Grade
    • Classic, Ceremonial, Culinary
  • Production Technology
    • Pan Fried and Steamed
  • Nature
    • Organic and Conventional
  • Distribution Channel
    • Hypermarkets & Supermarkets, Convenience Stores, Specialty Food Stores, Online Retailers
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • AIYA Co., Ltd.
  • DoMatcha
  • Encha
  • Ippodo Tea Co., Ltd.
  • Grace & Green
  • Jade Leaf Matcha
  • Marukyu-Koyamaen Co., Ltd.
  • Mizuba Tea Co.
  • O-Cha.com
  • PANATEA
  • Pure Matcha
  • Red Leaf Tea
  • Shaoxing Royal Tea Village Co., Ltd.
  • Tenzo Tea
  • The AOI Tea Company
  • The Tea Spot
  • Tipson Tea
  • Ujido
  • Vital Proteins LLC
  • Waykana

Recent Developments

  • In Feb 2022, A portion of Orgain's stock was purchased by Nestlé Health Science. By working together, Nestlé Health Science would be able to complement its current product lineup with nutrition goods in the future.
  • In January 2022, Aiya America's newest range is their Matcha Infused Tea collection. Three top-notch Japanese green teas in the collection—Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha—offer customers a distinctive and enticing tea tasting experience.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Matcha Tea Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Matcha Tea Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Matcha Tea Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Matcha Tea Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Matcha Tea Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Matcha Tea Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Matcha Tea Market size was valued at USD 3.27 billion in 2021 and is poised to grow from USD 3.55 billion in 2022 to USD 6.93 billion by 2030, growing at a CAGR of 8.7% in the forecast period (2023-2030).

The market is dominated by a few major companies, including Tesco, Waitrose & Partners, Braehead Foods Ltd., Pyman Matcha Tea, Lovefood, Kinsale Bay Foods, Danhull Prepared Foods, and Patchwork Traditional Rods. To keep meat quality and extend shelf life, key competitive strategies include product creation and innovation in preservatives. 'AIYA Co., Ltd.', 'DoMatcha', 'Encha', 'Ippodo Tea Co., Ltd.', 'Grace & Green', 'Jade Leaf Matcha', 'Marukyu-Koyamaen Co., Ltd.', 'Mizuba Tea Co.', 'O-Cha.com', 'PANATEA', 'Pure Matcha', 'Red Leaf Tea', 'Shaoxing Royal Tea Village Co., Ltd.', 'Tenzo Tea', 'The AOI Tea Company', 'The Tea Spot', 'Tipson Tea', 'Ujido', 'Vital Proteins LLC', 'Waykana', 'In Feb 2022, A portion of Orgain's stock was purchased by Nestlé Health Science. By working together, Nestlé Health Science would be able to complement its current product lineup with nutrition goods in the future.', 'In January 2022, Aiya America's newest range is their Matcha Infused Tea collection. Three top-notch Japanese green teas in the collection—Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha—offer customers a distinctive and enticing tea tasting experience.'

Increasing awareness about the health benefits of matcha tea, such as high antioxidant content, detoxifying properties, and stress relief. Matcha tea is easy to prepare and can be consumed on-the-go, making it a popular choice among busy consumers. It is increasingly being used in culinary applications such as bakery products, smoothies, and desserts, which has led to an increase in demand for the product. It is now widely available in supermarkets, health food stores, and online, making it easily accessible to consumers.

Matcha tea is considered a healthy beverage as it is rich in antioxidants, vitamins, and minerals. Consumers are becoming more health-conscious, and are therefore opting for organic and natural products. Manufacturers are innovating their products by launching new flavors and blends to attract new customers. Matcha tea is being used as an ingredient in various food and beverage products such as smoothies, ice creams, and cakes, which is further driving the demand for matcha tea.

The Asia Pacific region dominated the market. High consumption in countries like China and Japan is expected to fuel the growth. Many significant tea makers are based in Asia Pacific, and drinking tea is a long-standing tradition in both China and Japan. In countries like India, Singapore, and Australia, population growth and health awareness are predicted to significantly rise.

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Global Matcha Tea Market

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