Global Green Coffee Market

Global Green Coffee Market Size, Share, Growth Analysis, By Type(Arabica and Robusta), By Application(Retail and Commercial), By Distribution channel(Direct Sales and Indirect Sales) - Industry Forecast 2024-2031


Report ID: SQMIG30G2035 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 84 | Figures: 76

Global Green Coffee Market Insights

Global Green Coffee Market size was valued at USD 36.2 billion in 2022 and is poised to grow from USD 37.99 billion in 2023 to USD 55.92 billion by 2031, growing at a CAGR of 4.95% in the forecast period (2024-2031).

The global green coffee market is projected to witness a significant surge in demand in the coming years. This increased demand can be attributed to the numerous potential health benefits associated with green coffee, including weight loss assistance, blood pressure control, and cholesterol level regulation for individuals with diabetes. Additionally, the market has been fueled by the growing preference for plant-based dietary options and the rising appreciation for specialty coffee varieties. As consumers become more conscious about their health and seek unique, natural, and sustainable choices, green coffee has emerged as a favored option due to its multifaceted advantages. Green coffee contains chlorogenic acid content and antioxidants, which contribute to its ability to help manage diabetes, obesity, and cardiovascular diseases. The modern consumer base is increasingly shifting toward healthier alternatives.

According to a March 2022 article by the World Health Organization, the global obesity rate exceeded one billion people, with an estimated 167 million individuals, both adults and children, projected to become obese in the future. Moreover, the International Diabetic Federation (IDF) predicts that approximately 537 million people aged 20-79 will have diabetes, with numbers expected to reach 643 million by 2030 and 783 million by 2045. Consequently, the growing prevalence of various lifestyle disorders and the potential of green coffee to address them are significant factors that will drive market growth in the upcoming years. Furthermore, the rising popularity of specialty coffee among millennials has contributed to the high demand for green coffee. The younger generation considers specialty coffee to be a premium and healthier product, leading market players to expand their product offerings.

The market growth can also be attributed to the increased demand for Arabica coffee, known for its superior quality and diverse flavors. Arabica coffee, which accounts for approximately 58% of total production, offers a variety of taste profiles, including fruity, sweet, and berry notes. According to a 2021 report by the International Coffee Organization, Arabica and Robusta are the two primary coffee species that have traditionally dominated the global market, with Arabica holding a 58% share and Robusta comprising 42%. Furthermore, market expansion is expected to be accelerated by initiatives from public and private organizations involved in coffee production and export. For example, the Government of India launched the Integrated Coffee Development Project Scheme (ICDP) in September 2019, aimed at improving coffee varieties, enhancing production, providing research and development support to coffee producers, and strengthening the domestic market. The platform aims to address poverty among smallholder coffee farmers and promote sustainability while upholding high environmental, social, and governance standards. Technological advancements and support from governmental entities can further bolster market growth.

US Green Coffee Market is poised to grow at sustainable CAGR for the next forecast year

Market snapshot - 2024-2031

Global Market Size

USD 36.2 billion

Largest Segment

Arabica

Fastest Growth

Robusta

Growth Rate

4.95% CAGR

Global Green Coffee Market ($ Bn)
Country Share for Latin America Region (%)
Global Green Coffee Market By Type ($ Bn)
Global Green Coffee Market By Type (%)

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Global Green Coffee Market Segmental Analysis

The Global Green Coffee Market is segmented by type, application, and region. Based on type, the market can be segmented into arabica, and robusta. Based on application, the market is segmented into retail, and commercial. Based on distribution channel, the market can be segmented into direct sales, and indirect sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Green Coffee Market Analysis by Type

By type, the market can be segmented into arabica and robusta. Arabica green coffee beans dominated the global market and are widely recognized for their superior quality, delicate flavor, and enticing aroma. Arabica beans are grown at higher altitudes in regions such as Latin America, Africa, and Asia. Arabica beans are known for their complex flavor profile, which can range from fruity and floral to nutty and chocolaty. They offer a smoother and more nuanced taste compared to Robusta beans, making them highly sought after by coffee enthusiasts, specialty coffee shops, and high-end retail brands.

Robusta green coffee beans are experiencing substantial growth in the market. Robusta beans, which are grown in regions like Vietnam, Brazil, and parts of Africa. Robusta beans are generally less expensive to produce and purchase compared to Arabica beans. This affordability factor has made them a preferred choice for mass-market coffee products, instant coffee, and commercial blends where cost considerations are paramount.

Green Coffee Market Analysis by Application

By application, the market can be segmented into retail and commercial. The commercial segment dominated the green coffee market, encompassing bulk buyers such as coffee roasters, cafes, restaurants, and hotels. The commercial sector requires large quantities of green coffee beans to meet the demands of their business operations. Coffee roasters, in particular, need a steady supply of green coffee beans to produce roasted coffee for retail and foodservice establishments.

The retail segment is experiencing significant growth in the green coffee market. This segment includes direct sales of green coffee beans to consumers for home brewing or roasting. The growing interest in specialty coffee and home brewing techniques has led to an increase in consumer demand for green coffee beans. Coffee enthusiasts and home brewers seek high-quality beans to explore different brewing methods and create their unique coffee blends.

Global Green Coffee Market By Type, 2023 (%)

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Global Green Coffee Market Regional Insights

The dominating region in the global green coffee market is Latin America, particularly Brazil. Brazil is the largest producer and exporter of green coffee worldwide. The country benefits from favorable climatic conditions and vast agricultural land, making it an ideal region for coffee cultivation. Brazilian green coffee is highly sought after due to its quality and taste profiles, with Arabica being the predominant coffee variety produced. The region's dominance can be attributed to its well-established coffee industry infrastructure, technological advancements in farming practices, and extensive experience in coffee cultivation.

Asia Pacific is projected to be the fastest-growing region in the global green coffee market. The region's growing population, rising disposable incomes, and changing consumer preferences towards healthier alternatives drive the demand for green coffee. Countries such as India, China, and Japan are witnessing a significant shift in consumer behavior, with an increasing focus on health and wellness. As a result, there is a growing awareness of the health benefits of green coffee, leading to its rising popularity in the region. Moreover, initiatives by governments and coffee industry players to promote sustainable coffee production and consumption are further fueling the market growth in Asia Pacific. The region's expanding coffee culture, especially among the younger generation, and the emergence of specialty coffee shops are also contributing to the increased demand for green coffee.

Global Green Coffee Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Green Coffee Market Dynamics

Green Coffee Market Drivers

Increasing prevalence of lifestyle disorders

  • One of the key drivers for the growth of the global green coffee market is the increasing prevalence of lifestyle disorders such as obesity, diabetes, and cardiovascular diseases. With the alarming rise in obesity rates and the number of individuals with diabetes projected to reach staggering figures, the potential health benefits of green coffee in managing these conditions have garnered significant attention. As a result, the demand for green coffee as a natural and beneficial dietary option is expected to witness substantial growth in the coming years.

Green Coffee Market Restraints

Faces certain restraints

  • Despite the positive growth prospects, the global green coffee market faces certain restraints. One significant restraint is the fluctuating prices of green coffee beans due to various factors such as weather conditions, market speculation, and geopolitical issues. These price fluctuations can impact the profitability of market players, especially smaller coffee producers and farmers. Additionally, challenges related to supply chain management, including logistics, storage, and quality control, can pose obstacles to the market's growth. Furthermore, the limited consumer awareness and availability of green coffee in certain regions can also hinder market expansion.

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Global Green Coffee Market Competitive Landscape

The global green coffee market is characterized by the presence of numerous players, including both regional and international companies. Market participants are focusing on expanding their product portfolios, improving product quality, and adopting sustainable farming practices. Strategies such as mergers and acquisitions, partnerships, and collaborations are commonly observed in the market. Additionally, companies are investing in research and development activities to develop innovative green coffee products. Competitive rivalry is expected to intensify as market players aim to gain a larger market share and capitalize on the growing demand for green coffee.

Green Coffee Market Top Player’s Company Profiles

  • Tata Global Beverages Limited (India)
  • Strauss Group Ltd. (Israel)
  • Tchibo GmbH (Germany)
  • Eight O'Clock Coffee Company (US)
  • Keurig Dr Pepper Inc. (US)
  • Starbucks Corporation (US)
  • Illycaffè S.p.A. (Italy)
  • Dunkin' Brands Group, Inc. (US)
  • The Coca-Cola Company (US)
  • Peet's Coffee & Tea, Inc. (US)
  • Lavazza Professional (UK)
  • Melitta Group (Germany)
  • Coffee Beanery (US)
  • D.E. Master Blenders (Netherlands)
  • Massimo Zanetti Beverage Group (Italy)
  • Jacobs Douwe Egberts (Netherlands)
  • Costa Coffee (UK)

Green Coffee Market Recent Developments

  • In March 2024, Netherlands-based Louis Dreyfus Company (LDC), the green coffee and agri-commodity trader, signed a binding agreement to fully acquire Brazilian instant coffee exporter Cacique for an undisclosed sum.

  • In February 2024, German green coffee services giant Neumann Kaffee Gruppe (NKG) expanded operations in Indonesia with NKG Indonesia Imports – a new business focused on green coffee imports, storage and distribution.

  • In November 2023, Green Mountain Coffee Roasters announced a collaboration with Academy Award Winner Kevin Costner to create a series of new coffee blends.

Global Green Coffee Key Market Trends

  • One key market trend in the global green coffee industry is the increasing consumer preference for organic and sustainable coffee products. With growing environmental consciousness and concerns about the impact of conventional farming practices, consumers are seeking coffee that is produced using sustainable methods, such as organic farming, fair trade practices, and environmentally friendly processing. This trend has led to a rise in the availability of certified organic green coffee beans and an emphasis on eco-friendly packaging. Market players are responding by incorporating sustainability practices into their supply chains to meet the evolving consumer demand.

Global Green Coffee Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global green coffee market analysis, the market is poised for significant growth due to rising demand for green coffee is driven by its potential health benefits and the increasing prevalence of lifestyle disorders such as obesity and diabetes. Moreover, the market is fueled by the growing appreciation for specialty coffee varieties and the shift towards healthier dietary options. South America, particularly Brazil, dominates the market as the largest producer and exporter of green coffee. Asia Pacific is emerging as the fastest-growing region, driven by a rising population, changing consumer preferences, and initiatives promoting sustainable coffee production. However, price fluctuations and supply chain challenges pose restraints to market expansion. The competitive landscape features key players focused on portfolio expansion, product quality improvement, and sustainable practices. The trend towards organic and sustainable coffee products is also gaining momentum.

Report Metric Details
Market size value in 2023 USD 36.2 billion
Market size value in 2031 USD 55.92 billion
Growth Rate 4.95%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Arabica and Robusta
  • Application
    • Retail and Commercial
  • Distribution channel
    • Direct Sales and Indirect Sales
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Tata Global Beverages Limited (India)
  • Strauss Group Ltd. (Israel)
  • Tchibo GmbH (Germany)
  • Eight O'Clock Coffee Company (US)
  • Keurig Dr Pepper Inc. (US)
  • Starbucks Corporation (US)
  • Illycaffè S.p.A. (Italy)
  • Dunkin' Brands Group, Inc. (US)
  • The Coca-Cola Company (US)
  • Peet's Coffee & Tea, Inc. (US)
  • Lavazza Professional (UK)
  • Melitta Group (Germany)
  • Coffee Beanery (US)
  • D.E. Master Blenders (Netherlands)
  • Massimo Zanetti Beverage Group (Italy)
  • Jacobs Douwe Egberts (Netherlands)
  • Costa Coffee (UK)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Green Coffee Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Green Coffee Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Green Coffee Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Green Coffee Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Green Coffee Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Green Coffee Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Green Coffee Market size was valued at USD 36.2 billion in 2022 and is poised to grow from USD 37.99 billion in 2023 to USD 55.92 billion by 2031, growing at a CAGR of 4.95% in the forecast period (2024-2031).

The global green coffee market is characterized by the presence of numerous players, including both regional and international companies. Market participants are focusing on expanding their product portfolios, improving product quality, and adopting sustainable farming practices. Strategies such as mergers and acquisitions, partnerships, and collaborations are commonly observed in the market. Additionally, companies are investing in research and development activities to develop innovative green coffee products. Competitive rivalry is expected to intensify as market players aim to gain a larger market share and capitalize on the growing demand for green coffee. 'Nestlé (Switzerland)', 'J.M. Smucker Company (US)', 'Luigi Lavazza S.p.A. (Italy)', 'Tata Global Beverages Limited (India)', 'Strauss Group Ltd. (Israel)', 'Tchibo GmbH (Germany)', 'Eight O'Clock Coffee Company (US)', 'Keurig Dr Pepper Inc. (US)', 'Starbucks Corporation (US)', 'Illycaffè S.p.A. (Italy)', 'Dunkin' Brands Group, Inc. (US)', 'The Coca-Cola Company (US)', 'Peet's Coffee & Tea, Inc. (US)', 'Lavazza Professional (UK)', 'Melitta Group (Germany)', 'Coffee Beanery (US)', 'D.E. Master Blenders (Netherlands)', 'Massimo Zanetti Beverage Group (Italy)', 'Jacobs Douwe Egberts (Netherlands)', 'Costa Coffee (UK)'

One of the key drivers for the growth of the global green coffee market is the increasing prevalence of lifestyle disorders such as obesity, diabetes, and cardiovascular diseases. With the alarming rise in obesity rates and the number of individuals with diabetes projected to reach staggering figures, the potential health benefits of green coffee in managing these conditions have garnered significant attention. As a result, the demand for green coffee as a natural and beneficial dietary option is expected to witness substantial growth in the coming years.

One key market trend in the global green coffee industry is the increasing consumer preference for organic and sustainable coffee products. With growing environmental consciousness and concerns about the impact of conventional farming practices, consumers are seeking coffee that is produced using sustainable methods, such as organic farming, fair trade practices, and environmentally friendly processing. This trend has led to a rise in the availability of certified organic green coffee beans and an emphasis on eco-friendly packaging. Market players are responding by incorporating sustainability practices into their supply chains to meet the evolving consumer demand.

The dominating region in the global green coffee market is Latin America, particularly Brazil. Brazil is the largest producer and exporter of green coffee worldwide. The country benefits from favorable climatic conditions and vast agricultural land, making it an ideal region for coffee cultivation. Brazilian green coffee is highly sought after due to its quality and taste profiles, with Arabica being the predominant coffee variety produced. The region's dominance can be attributed to its well-established coffee industry infrastructure, technological advancements in farming practices, and extensive experience in coffee cultivation.

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Global Green Coffee Market

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