Global Hard Tea Market

Hard Tea Market Size, Share, Growth Analysis, By Type(Alcoholic hard tea, and Non-alcoholic hard tea), By Packaging(Bottles and Cans), By Flavor(Peach, raspberry, lemon, and other fruit flavors), By Distribution channel(Supermarkets, liquor stores, online stores, and others), By Alcohol content(Low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV)) - Industry Forecast 2024-2031


Report ID: SQMIG30G2010 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 141 | Figures: 83

Hard Tea Market Insights

Global Hard Tea Market size was valued at USD 2.91 billion in 2022 and is poised to grow from USD 3.64 billion in 2023 to USD 21.68 billion by 2031, growing at a CAGR of 25% in the forecast period (2024-2031).

Hard tea, also known as spiked tea or alcoholic tea, is a beverage that combines the flavors of tea and alcohol. It typically contains tea leaves, alcohol, sweeteners, and flavorings, and is available in a range of flavors and alcohol content levels. Hard tea has become increasingly popular in recent years, as consumers look for new and innovative alcoholic beverages. It is often marketed as a refreshing and light alternative to beer or traditional cocktails. Hard tea can be purchased pre-made in cans or bottles, or can be made at home with a variety of recipes available online. In North America, the hard tea market has seen significant growth in recent years. The report cites the increasing popularity of low-calorie and low-sugar beverages, as well as the demand for new and innovative alcoholic beverages, as key drivers of market growth. The report cites the increasing demand for alcoholic beverages among younger consumers, as well as the growing trend of premiumization in the beverage industry, as key factors driving market growth in the Asia Pacific region.

US Hard Tea Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 2.91 billion

Largest Segment

Alcoholic Hard Tea

Fastest Growth

Alcoholic Hard Tea

Growth Rate

25% CAGR

Global Hard Tea Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Hard Tea Market Size By Type 2021-2030 ($ Bn)
Global Hard Tea Market Size By Type 2021-2030 (%)

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Hard Tea Market Segmental Analysis

Global Hard Tea market is segmented by type, packaging, alcohol content, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Hard Tea, and Non-alcoholic hard tea. Based on packaging, the market is segmented into Bottles, and Cans. By Alcohol content, the market is segmented into low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV). By Flavor, the market is segmented into peach, raspberry, lemon, and other fruit flavors. By Distribution channel, the market is segmented into supermarkets, liquor stores, online stores, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

By type the market can be segmented into Alcoholic Hard Tea, and Non-alcoholic hard tea. North America is currently the dominant market for alcoholic hard tea, with the United States being a key contributor to this growth. The demand for alcoholic hard tea is expected to grow at a moderate rate in the forecast period due to increasing consumer interest in healthier and low-calorie alcoholic beverages.

On other hand, non-alcoholic segment of the market is the fastest-growing, as consumers seek out healthier and non-alcoholic alternatives to traditional sugary beverages. The non-alcoholic hard tea market is dominated by small and medium-sized companies that focus on using natural ingredients to create unique and innovative flavors. Non-alcoholic hard tea refers to tea-based beverages that do not contain alcohol.

Analysis by Packaging

By Packaging, the market can be segmented into Bottles, and Cans. Bottles are currently the dominant packaging format for hard tea products. This is because bottles provide a convenient and practical way to store and consume beverages. They also offer a wide range of sizes and shapes, making them versatile for different occasions and usage.

Cans are the fastest-growing packaging format for hard tea products. This is due to the increasing demand for on-the-go and convenience-oriented products, especially among younger consumers. Cans also offer a longer shelf life and are easy to recycle, making them an environmentally friendly choice.

Global Hard Tea Market Size By Type, 2021 (%), 2023 (%)

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Hard Tea Market Regional Insights

North America is currently the largest market for hard tea products, with the United States being a key contributor to this growth. The demand for hard tea products in North America is primarily driven by increasing consumer interest in healthier and low-calorie alcoholic and non-alcoholic beverages. The alcoholic hard tea dominates the North American market but Non-alcoholic hard tea is also growing in popularity by creating unique and innovative flavors.

The Asia-Pacific region is the fastest-growing market for hard tea products, with countries such as Japan and China showing an increasing interest in these products. The growth in the APAC market is primarily driven by changing consumer preferences and a growing awareness of the health benefits of tea. Non-alcoholic hard tea dominates the APAC market, with consumers showing a preference for healthier and non-alcoholic alternatives to traditional sugary beverages. Alcoholic hard tea is also seeing growth in the region, particularly in countries like Japan where consumers are increasingly interested in low-calorie and healthier alcoholic beverages.

Global Hard Tea Market By Geography, 2021-2030, 2024-2031
  • Largest
  • Fastest

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Hard Tea Market Dynamics

Drivers

Growing demand for low-calorie and low-sugar alcoholic beverages

  • One key driver behind the growth of the hard tea market is the increasing demand for low-calorie and low-sugar alcoholic beverages. As consumers become more health-conscious, they are looking for alcoholic beverages that are lower in calories and sugar than traditional options. Hard tea, with its combination of tea, natural sweeteners, and alcohol, is seen as a healthier alternative to beer or traditional cocktails. This trend is particularly evident in North America, where health and wellness are major factors driving consumer behavior and shaping the alcoholic beverage market.

Restraints

Competition from other alcoholic beverage categories

  • One major restraint facing the hard tea market is the high level of competition from other alcoholic beverage categories, such as beer, wine, and spirits. While hard tea has experienced significant growth in recent years, it still faces challenges in capturing market share from more established categories. Additionally, the high cost of ingredients, such as natural tea and flavorings, can make it difficult for companies to price their products competitively. These factors can make it challenging for new entrants to the market and can limit the growth potential of the hard tea category.

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Hard Tea Market Competitive Landscape

The hard tea market is highly competitive, with a large number of players vying for market share. Some of the key competitive factors in the market include product innovation, brand recognition, pricing strategies, and distribution networks. Companies are increasingly focusing on developing new and unique flavors of hard tea to differentiate themselves from their competitors. They are also investing in marketing campaigns and partnerships to build brand awareness and loyalty.

Top Player’s Company Profiles

  • AB InBev
  • Anheuser-Busch Companies, LLC
  • Boston Beer Company
  • Constellation Brands
  • Diageo plc
  • E & J Gallo Winery
  • FIFCO USA
  • Heineken N.V.
  • Kirin Brewery Company, Limited
  • Mark Anthony Brands
  • Molson Coors Brewing Company
  • Nestle S.A.
  • North American Beverage Co.
  • Pabst Brewing Company
  • Pernod Ricard SA
  • PepsiCo, Inc.
  • Phusion Projects LLC
  • Stone Brewing Company
  • The Coca-Cola Company
  • The Joseph Company International, Inc.

Recent Developments

  • In March 2023, Diageo plc announced the launch of a new line of hard teas under its Captain Morgan brand.
  • In February 2023, Wild Leaf announced the launch of a new line of organic hard teas made with plant-based ingredients.
  • In January 2023, Wandering Whistler introduced a new line of hard tea blends made with locally sourced ingredients.
  • In July 2022, New Age Beverages Corporation launched a new line of hard tea seltzers made with real tea leaves.
  • In June 2022, Pure Leaf announced the launch of a new line of hard tea seltzers in the United States.

Hard Tea Key Market Trends

  • One key market trend in the global hard tea market is the increasing popularity of natural and organic ingredients. Consumers are becoming more health-conscious and are looking for beverages that are not only low in calories but also free from artificial sweeteners, flavors, and colors. This trend is driving companies to use natural and organic ingredients in their hard tea products and to promote them as healthier and more sustainable alternatives to traditional sugary drinks. Additionally, the rise of e-commerce and online sales channels is enabling companies to reach a wider audience and provide consumers with more convenient ways to purchase their products.

Hard Tea Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global hard tea market analysis, the market is experiencing significant growth due to the increasing demand for healthier and low-calorie alcoholic and non-alcoholic beverages, as well as the popularity of cans as a packaging format. North America is the largest market for hard tea products, with a preference for premium glass bottles, while the Asia-Pacific region is the fastest-growing market with a focus on non-alcoholic alternatives and innovative packaging solutions. The trend towards premiumization and the use of natural ingredients and unique flavors is also driving growth in the market.

Report Metric Details
Market size value in 2023 USD 2.91 billion
Market size value in 2031 USD 21.68 billion
Growth Rate 25%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Alcoholic hard tea, and Non-alcoholic hard tea
  • Packaging
    • Bottles and Cans
  • Flavor
    • Peach, raspberry, lemon, and other fruit flavors
  • Distribution channel
    • Supermarkets, liquor stores, online stores, and others
  • Alcohol content
    • Low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • AB InBev
  • Anheuser-Busch Companies, LLC
  • Boston Beer Company
  • Constellation Brands
  • Diageo plc
  • E & J Gallo Winery
  • FIFCO USA
  • Heineken N.V.
  • Kirin Brewery Company, Limited
  • Mark Anthony Brands
  • Molson Coors Brewing Company
  • Nestle S.A.
  • North American Beverage Co.
  • Pabst Brewing Company
  • Pernod Ricard SA
  • PepsiCo, Inc.
  • Phusion Projects LLC
  • Stone Brewing Company
  • The Coca-Cola Company
  • The Joseph Company International, Inc.

Recent Developments

  • In March 2023, Diageo plc announced the launch of a new line of hard teas under its Captain Morgan brand.
  • In February 2023, Wild Leaf announced the launch of a new line of organic hard teas made with plant-based ingredients.
  • In January 2023, Wandering Whistler introduced a new line of hard tea blends made with locally sourced ingredients.
  • In July 2022, New Age Beverages Corporation launched a new line of hard tea seltzers made with real tea leaves.
  • In June 2022, Pure Leaf announced the launch of a new line of hard tea seltzers in the United States.
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Hard Tea Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Hard Tea Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Hard Tea Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hard Tea Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hard Tea Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Hard Tea Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Hard Tea Market size was valued at USD 2.91 billion in 2022 and is poised to grow from USD 3.64 billion in 2023 to USD 21.68 billion by 2031, growing at a CAGR of 25% in the forecast period (2024-2031).

The hard tea market is highly competitive, with a large number of players vying for market share. Some of the key competitive factors in the market include product innovation, brand recognition, pricing strategies, and distribution networks. Companies are increasingly focusing on developing new and unique flavors of hard tea to differentiate themselves from their competitors. They are also investing in marketing campaigns and partnerships to build brand awareness and loyalty. 'AB InBev', 'Anheuser-Busch Companies, LLC', 'Boston Beer Company', 'Constellation Brands', 'Diageo plc', 'E & J Gallo Winery', 'FIFCO USA', 'Heineken N.V.', 'Kirin Brewery Company, Limited', 'Mark Anthony Brands', 'Molson Coors Brewing Company', 'Nestle S.A.', 'North American Beverage Co.', 'Pabst Brewing Company', 'Pernod Ricard SA', 'PepsiCo, Inc.', 'Phusion Projects LLC', 'Stone Brewing Company', 'The Coca-Cola Company', 'The Joseph Company International, Inc.', 'In March 2023, Diageo plc announced the launch of a new line of hard teas under its Captain Morgan brand.', 'In February 2023, Wild Leaf announced the launch of a new line of organic hard teas made with plant-based ingredients.', 'In January 2023, Wandering Whistler introduced a new line of hard tea blends made with locally sourced ingredients.', 'In July 2022, New Age Beverages Corporation launched a new line of hard tea seltzers made with real tea leaves.', 'In June 2022, Pure Leaf announced the launch of a new line of hard tea seltzers in the United States.'

One key driver behind the growth of the hard tea market is the increasing demand for low-calorie and low-sugar alcoholic beverages. As consumers become more health-conscious, they are looking for alcoholic beverages that are lower in calories and sugar than traditional options. Hard tea, with its combination of tea, natural sweeteners, and alcohol, is seen as a healthier alternative to beer or traditional cocktails. This trend is particularly evident in North America, where health and wellness are major factors driving consumer behavior and shaping the alcoholic beverage market.

One key market trend in the hard tea market is the increasing popularity of natural and organic ingredients. Consumers are becoming more health-conscious and are looking for beverages that are not only low in calories but also free from artificial sweeteners, flavors, and colors. This trend is driving companies to use natural and organic ingredients in their hard tea products and to promote them as healthier and more sustainable alternatives to traditional sugary drinks. Additionally, the rise of e-commerce and online sales channels is enabling companies to reach a wider audience and provide consumers with more convenient ways to purchase their products.

North America is currently the largest market for hard tea products, with the United States being a key contributor to this growth. The demand for hard tea products in North America is primarily driven by increasing consumer interest in healthier and low-calorie alcoholic and non-alcoholic beverages. The alcoholic hard tea dominates the North American market but Non-alcoholic hard tea is also growing in popularity by creating unique and innovative flavors.

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Global Hard Tea Market

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