Global Lip Care Products Market

Global Lip Care Products Market Size, Share, Growth Analysis, By Type(Lip Balm, Lip Scrub), By Distribution Channel(Supermarkets & Hypermarkets, Pharmacy Stores), By Product(Medicated & Therapeutic, Sun Protection) - Industry Forecast 2024-2031

Report ID: SQSG30L2052 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 91 | Figures: 76

Global Lip Care Products Market News

  • In April 2022, e.l.f. cosmetics entered into a partnership with Dunkin, a leading American foodservice brand, for the purpose to launch its new limited-edition makeup collection, that is totally inspired with Dunkin’ coffee and donuts also. The new makeup collection has consisted coffee lip scrub, which is sugar-based and java-scented.
  • In July 2022, Last Forest launched its new range of beeswax lip balm in India. The range of lip balms are created with the help of 100% organic beeswax and are available in several flavors including mint, strawberry, and chocolate.
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Global Lip Care Products Market size was valued at USD 2.01 billion in 2019 and is poised to grow from USD 2.17 billion in 2023 to USD 3.86 billion by 2031, growing at a CAGR of 7.9% in the forecast period (2024-2031).

Global lip care products market is highly competitive with the presence of several well-known international and regional market players operating around the globe. Major companies of the global market are focusing on various business strategies including mergers & acquisitions, partnerships, collaborations, new product launches, and research & development for the development of their geographical presence and expanding their product portfolio. 'Johnson & Johnson Services Inc.', 'Beiersdorf AG', 'The Procter & Gamble Company', 'L'Oréal S.A.', 'Avon Products Inc.', 'The Estée Lauder Companies Inc.', 'Unilever', 'Kao Corporation', 'The Body Shop International Limited', 'Revlon, Inc.', 'Shiseido Co., Ltd.', 'Burt's Bees', 'EOS Products, LLC', 'Maybelline LLC', 'LVMH Moët Hennessy Louis Vuitton SE', 'Natura & Co Holding S.A.', 'Coty Inc.', 'Henkel AG & Co. KGaA', 'Colgate-Palmolive Company', 'Blistex Inc.'

The rising awareness towards protecting lips from excessive sun exposure and easy availability of lip care products around the world are the major key factors driving the growth of the global lip care products market during the forecast period. The skin on lips is very thin and completely devoid of melanin, which makes is important for people to protect them from the sun. Hence, the demand for lip care products is growing at a significant pace.

Increasing popularity of organic and natural plant-based lip care products with the rising prevalence of working women and their spending capacity is influencing the global lip care market positively. In the last few years, consumers are opting for lip care products with no presence of hazardous chemical products and synthetic, which has resulted in the growth of the market for natural and organic product solutions around the globe. Consumers are highly preferring these products to enhance, nourish, and repair their pale and dark lips caused by smoke and other reasons.

Globally, Asia Pacific dominated the lip care products market and accounted for a healthy market share in 2021 and is set to continue its dominance over the forecast period. Increasing consumer base and rising awareness towards issues related to lip pigmentation, darkening, and sun exposure is likely to be the key factor driving the growth and demand for lip care products in the near future. Furthermore, wide presence of large market players including Kao Corporation and The Himalaya Drug Company and rising investment in research & development sector are projected to fuel the demand for lip care products in the region.

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