USD 34.86 Billion
Licensed Sports Merchandise Market Size, Share, and Growth Analysis
Licensed Sports Merchandise Market By Product, By Distribution, By End User, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25K2075 |
Region:
Global |
Published Date: December, 2024
Pages:
271
|Tables:
93
|Figures:
76
Format -
Licensed Sports Merchandise Market Insights
Licensed Sports Merchandise Market size was valued at USD 34.86 Billion in 2023 and is poised to grow from USD 36.71 Billion in 2024 to USD 55.48 Billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).
The rising number of sports fans, coupled with rapid rate of urbanization and the growth of the online retail sector, are some of the key reasons propelling the licensed sports merchandise market's growth. The number of local and international sports leagues has increased significantly, which has also aided licensed sports merchandise industry expansion. Consumers are increasingly choosing online platforms over traditional retailing channels because they offer a large assortment of products and a speedy buying experience. Customers can get genuine premium products on these platforms for reasonable pricing. Sports enthusiasts are becoming more and more interested in officially licensed sports apparel, including tops, sweatshirts, hoodies, jackets, t-shirts, bottom wear, caps, and hats, among other items, that bear the emblems of well-known sports teams. Increased investment in sports licensing and expanding consumer spending power further fuel Additionally, increasing consumer expenditure power and investments in sports licensing are driving licensed sports merchandise industry expansion.
The licensed sports merchandise market, however, is anticipated to eventually revert to pre-pandemic levels as individuals resume their usual lives and take part in a variety of sporting activities. During the foreseeable period, a favorable effect is anticipated. Sports equipment, toys and accessories for sports, video games, clothing, and footwear are all covered under licensed sports merchandise. For goods sold with their trademarked logos, graphics, and other branding, sports entities earn a set amount of royalty payments from licensing companies. Wearing fully licensed sports apparel and sports accessories is popular among fans of both sports and video games. At premium and affordable price points, the licensed sports merchandise market offers breathable, lightweight, and waterproof sports clothing and accessories. More customers are making a range of purchases from internet stores.
The commercialization of sporting events, competitions, and tournaments has led to heavy investments on both traditional and e-sports. Due to the significant growth in popularity of endurance activities such as running, swimming, and cycling, the market for officially licensed outdoor and sportswear is expanding at a notable rate. To promote sports, both public and commercial companies make significant investments in sporting events. Additionally, the growth of sports leagues across the globe has boosted sales of officially licensed gear in the last couple of years. Furthermore, female engagement in sports has broadened the market's reach.
US Licensed Sports Merchandise Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Offline
Fastest Growth
Online
Growth Rate
5.3% CAGR
Global Licensed Sports Merchandise Market, 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)
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Licensed Sports Merchandise Market Segments Analysis
Licensed Sports Merchandise Market is segmented by Product, Distribution, End Use and Region. Based on Product, the market is segmented into Sports Apparel (T-shirts and Tops, Sweatshirts and Hoodies, Jackets, Bottom Wear, Others), Sports Footwear, Toys and Games, Others. Based on Distribution, the market is segmented into Online, Offline (Supermarkets and Hypermarkets, Specialty Stores, Others). Based on End User, the market is segmented into Men, Women, Kids. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Licensed Sports Merchandise Market Analysis by Product
The other products segment held the largest licensed sports merchandise market share in 2023, with a share of over 33.7%, owing to the growing number of sports leagues and the growing number of fans of sporting events around the world. Keychains, mugs, cups, and other items are part of the second portion. More modern sports club key chains, mugs, cups, and accessories are expected to be released during the projected period, which will lead to a growth in the category. The recent surge in online sales of sporting items is also thought to create fresh opportunities for the sector's progress in the near future.
The sports footwear market, which includes sneakers, football boots, running shoes, and casual shoes, is anticipated to grow at the fastest rate in the upcoming years. The segment has seen increased demand as a result of clients' growing fitness concerns as a result of sedentary lifestyles and health problems. In addition, more and more individuals are realizing how important it is to wear the right shoes while playing sports in order to prevent ailments like back pain, knee pain, hip pain, and back sprains as well as muscle and leg sprains. As a result, in the upcoming years, it is anticipated that the demand for sports footwear would significantly increase.
Licensed Sports Merchandise Market Analysis by Distribution Channel
The licensed sports merchandise market has been divided into offline and online channels based on the distribution method. In 2022, the offline segment accounted for 70.6% of total revenue. The ability to assess product qualities and the actual product presentation have both been key factors in the expansion of offline sales and distribution channels. The majority of offline purchases made by American consumers are from mass merchants, with retail, department, and specialty stores coming in second and third. However, because they are so widely accessible, retail sales are more common in Asian countries.
Global Licensed Sports Merchandise Market By Distribution Channel, 2022 (%)
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Licensed Sports Merchandise Market Regional Insights
Asia Pacific licensed sports merchandise market is predicted to grow at the fastest rate during the projected period, exhibiting a 5.3% CAGR from 2024 to 2031, due to an increase in young acceptance of worldwide fashion trends and the popularity of several international sports.
North America is anticipated to surpass Europe as the largest market in the forecast period, with an estimated 52.01% licensed sports merchandise market share. Active lifestyles among the general public, an increase in the adoption of health and fitness activities, and increased participation in sports like baseball, basketball, and soccer—especially among college and university students—are all factors that contribute to licensed sports merchandise market dominance and are likely to present new growth opportunities for market participants in the North American licensed sports merchandise industry.
Global Licensed Sports Merchandise Market By Geography, 2022-2030
- Largest
- Fastest
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Licensed Sports Merchandise Market Dynamics
Licensed Sports Merchandise Market Drivers
Increasing Popularity of Sports
- Sports continue to be a popular form of entertainment and leisure activity worldwide, leading to a growing demand for licensed sports merchandise.
Growing Rate of Sports Fan Base
- The fan base for professional and college sports teams continues to grow, which creates a larger market for licensed sports merchandise.
Licensed Sports Merchandise Market Restraints
Seasonal Demand
- Demand for licensed sports merchandise is often seasonal and can be heavily influenced by the success of individual teams and players. A lack of success on the field can lead to a decline in sales.
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Licensed Sports Merchandise Market Competitive Landscape
The main competitors in the global licensed sports market for officially licensed sports memorabilia concentrate on diversifying and extending the scope of their product offerings. The main tactics used by the major companies are mergers and acquisitions. Manufacturers are offering robust services to outperform rivals in the marketplace.
Top Players in Licensed Sports Merchandise Market
- Nike, Inc. (United States)
- Fanatics, Inc. (United States)
- Adidas (Germany)
- PUMA SE (Germany)
- New Era (United States)
- 47 Brand (United States)
- Under Armour, Inc. (United States)
- DICK's Sporting Goods (United States)
- Sports Direct International plc (United Kingdom)
- VF Corporation (United States)
- Lids (United States)
- Forever Collectibles (United States)
- Top of the World (United States)
- Mitchell & Ness (United States)
- Ryderwear (Australia)
- JD Sports Fashion plc (United Kingdom)
- Foot Locker, Inc. (United States)
- Hibbett Sports, Inc. (United States)
- The Fanatics Group (United States)
- Eastern Athletic (United States)
Licensed Sports Merchandise Market Recent Developments
- In September 2022, South Africa Rugby Union and Nike.Inc inked a six-year collaboration agreement. (SARU). The first new set of Springboks jerseys from Nike will be debuted in July 2023, and the arrangement covers the Rugby World Cups for men in 2023 and 2027.
- In June 2022, In India, Puma SE released their first specific app. Puma published their app in India before it was available elsewhere in order to capitalize on the rising demand for branded athletic apparel and equipment there.
Licensed Sports Merchandise Key Market Trends
- An increase in the buying of officially licensed sports gear is a result of people's rising participation in sports. Since the previous ten years, there has been a steadily increasing increase in sports participation due to the demand for additional entertainment as well as growing health consciousness. The licensed sports merchandise market has grown as a result of various sports' geographic development into different locations and the expanding media coverage of those same sports. The creation of numerous sports leagues and a growth in fan participation have transformed the sports industry into a powerhouse of uncharted territories and countless potential. As more people join the working class, a sizable portion of them are more inclined to participate in sports and fitness as a form of recreation, which is again related to shifting lifestyle trends.
- Additionally, people participated in a variety of endurance sports. For instance, Sport England estimates that roughly 175,700 people in England participated in track and field athletics in 2020. This licensed sports merchandise market trend has subsequently made it easier for enthusiasts to understand the variety of sporting items, speeding up industry growth.
Licensed Sports Merchandise Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the Licensed Sports Merchandise market is the rising number of sports fans, along with rising urbanization and the growth of the online retail sector, are some of the key reasons propelling the market's progress. The number of local and international sports leagues has increased significantly, which has also aided market expansion. Consumers are increasingly choosing online platforms over traditional retailing channels because they offer a large assortment of products and a speedy buying experience. The market, however, is anticipated to eventually revert to pre-pandemic levels as individuals resume their usual lives and take part in a variety of sporting activities. During the foreseeable period, a favorable effect is anticipated.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 34.86 Billion |
| Market size value in 2032 | USD 55.48 Billion |
| Growth Rate | 5.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Licensed Sports Merchandise Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Licensed Sports Merchandise Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Licensed Sports Merchandise Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Licensed Sports Merchandise Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Licensed Sports Merchandise Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Licensed Sports Merchandise Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Licensed Sports Merchandise Market Report Snapshots
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