USD 197.45 Billion
Sports Apparel Market Size, Share, and Growth Analysis
Sports Apparel Market By Product, By End-user, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2073 |
Region:
Global |
Published Date: December, 2024
Pages:
23
|Tables:
97
|Figures:
76
Format -
Sports Apparel Market Insights
Sports Apparel Market size was valued at USD 197.45 Billion in 2023 and is poised to grow from USD 208.37 Billion in 2024 to USD 320.51 Billion by 2032, growing at a CAGR of 5.53% during the forecast period (2025-2032).
Growing engagement of people in sports and outdoor activities and rising awareness regarding fitness are slated to bolster the demand for sports apparel going forward. Increasing popularity of athleisure fashion around the world and boom in e-commerce activity are also projected to bolster the sales of sports apparel over the coming years. Use of moisture-wicking fabrics, anti-odor technology, and temperature regulation materials to create innovative and novel sports apparel products is also expected to favor the global sports apparel market growth in the future. Rising number of sports apparel brands collaborating with high-profile celebrities and athletes to promote their products are also expected to boost sales potential. Increasing social media influence and rising use of fitness applications are also estimated to have a positive impact on the global sports apparel demand outlook in the long run. On the contrary, high availability of counterfeit products, intense market competition, high costs of premium products, and seasonal demand are expected to impede sports apparel sales potential across the study period and beyond.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Men
Fastest Growth
Women
Growth Rate
5.53% CAGR
Global Sports Apparel Market ($ Bn)
Country Share for North America Region (%)
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Sports Apparel Market Segments Analysis
Global Sports Apparel Market is segmented by Product, by Demography, by Distribution Channel, and by Region. Based on Product, the market is segmented into Tops & T-Shirts, Trousers & Tights, Shirts & T-shirts, Others. Based on Demography, the market is segmented into Men, Women, Kids. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Distribution Channel
The offline segment is forecasted to bring in the most revenue for the global sports apparel industry going forward. The presence of a developed offline retail infrastructure and preference of consumers to try on apparel before purchasing is expected to help this segment maintain its dominant stance in the future. Rising availability of sports apparel products in hypermarkets, supermarkets, and specialty retail stores are also helping this segment lead market development potential. Launch of new offline retail stores by leading sports apparel brands such as Nike and Adidas around the world is also estimated to contribute to the high share of this distribution channel.
Meanwhile, the demand for sports apparel via online channels is slated to rise at an impressive pace across the study period. Increasing popularity and preference for online shopping owing to its high convenience is the prime factor helping this segment generate new opportunities. The boom in e-commerce activity and the launch of multiple new online retail stores are also estimated to bolster the demand for sports apparel going forward. Integration of online fan and sports engagement platforms with online retail channels is also estimated to offer new business scope for sports apparel companies targeting this segment through 2032.
Analysis by Demographic
Men segment is slated to account for a dominant global sports apparel market share in the future. Increasing participation of men in various sports and high availability of different sports apparel designed for men are helping this segment hold sway over others. Men are more likely to invest in adoption of performance apparel and gear, which is also expected to benefit the demand for sports apparel going forward. Growing number of men sports influencers and endorsement of sports apparel by high-profile male athletes and celebrities such as LeBron James, Cristiano Ronaldo, and Roger Federer are also cementing the dominance of this segment in the long run.
However, the demand for sports apparel among women is predicted to rise at an impressive pace over the coming years. Increasing participation of women in sports and growing interest of women in fitness are key factors making this a highly opportune demographic for all sports apparel providers. Rising launches of new sports apparel collections aimed at female audiences and increasing visibility of sports apparel by female sports endorsements are also expected to favor revenue generation via this segment in the long run. Surge in popularity of athleisure fashion among women is also a key factor slated to benefit sales of sports apparel going forward.
Global Sports Apparel Market By Demographic
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Sports Apparel Market Regional Insights
North America is slated to spearhead the global sports apparel industry over the coming years. The presence of leading sports apparel brands, the high influence of sports on fashion and culture, and the presence of a developed online and offline retail infrastructure allows this region to bring in the most revenue. High consumer spending potential and increasing participation in sports on the back of rising fitness and health consciousness are also estimated to positively impact the demand for sports apparel in this region. The United States is expected to bring in the most sales of sports apparel followed by Canada in the long run.
The Asia Pacific region is forecasted to emerge as the fastest expanding market for sports apparel companies around the world. Evolving consumer preferences, rising interest in sports, and growing disposable income of people are key factors making this region a highly opportune market for sports apparel suppliers going forward. The launch of new sports events and growing influence of fitness influencers from social media are also estimated to favor the sales of sports apparel in this region. Rising penetration of e-commerce and increasing popularity of athleisure fashion are slated to help India, China, and Japan become the most opportune markets for sports apparel companies in the Asia Pacific region through 2032 and beyond.
Global Sports Apparel Market By Geography
- Largest
- Fastest
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Sports Apparel Market Dynamics
Sports Apparel Market Drivers
Influence of Sponsorship and Endorsements on Consumers
-
Athletes as well as celebrities are endorsing multiple sports apparel brands as these brands try to improve their brand image and sales potential by associating themselves with established faces. The high influence of these high-profile endorsements on consumer preferences is also expected to drive up the sales of sports apparel in the long run.
Growing Health and Fitness Consciousness
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Increasing health consciousness and awareness regarding the importance of fitness are expected to favor the global sports apparel market outlook in the future. Social media influencers and fitness apps are further promoting the adoption of an active lifestyle, which in turn is also slated to boost the adoption of sports apparel going forward.
Sports Apparel Market Restraints
Issues with Counterfeit Products
-
Just like all other apparel products, sports apparel also faces the issue of counterfeiting. Rapidly increasing number of counterfeit sports apparel products around the world hurt brand reputation of top manufacturers and reduce their sales, which is expected to slow down revenue generation potential across the global sports apparel market forecast.
Intense Market Competition
-
The presence of multiple sports apparel brands on domestic as well as international levels makes it a highly saturated market to compete in. This high competition results in the adoption of aggressive and competitive pricing strategies to boost sales. However, these factors make it extremely difficult for new companies to enter the global sports apparel industry and thereby hurt market development potential
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Sports Apparel Market Competitive Landscape
Leading sports apparel providers should focus on endorsements from celebrities and athletes to maximize their sales potential. Launching new and innovative sports apparel in collaboration with sports teams and sports clubs can also help companies expand their revenue generation potential going forward. Targeting countries with high sports engagement is also expected to help sports apparel providers maximize their business scope.
Top Players in Sports Apparel Market
- Nike, Inc.
- Adidas AG
- LI-NING Company Limited
- Umbro Ltd.
- Puma SE, Inc.
- Fila, Inc.
- Lululemon Athletica Incorporation
- Under Armour
- Columbia Sportswear Company
- Anta Sports Products Limited, Inc.
- Under Armour, Inc
- ASICS Corporation
- VF Corporation
- New Balance Athletics, Inc.
- Skechers USA, Inc.
- Anta Sports Products Limited
- Li Ning Company Limited
- Decathlon Group
- Hanesbrands Inc.
- Mizuno Corporation
Recent Developments
- In January 2025, Fanatics, a leading sports apparel brand and fan gear provider announced its plans to launch a new luxury sports brand for fans. The company is working with Kristin Juszczyk, a leading fashion designer and entrepreneur Emma Grede to develop and launch its new fashion brand.
- In July 2024, playR, a renowned provider of sports apparel announced the launch of its new range of innovative sports apparel. The company’s latest range of sports products includes T-shirts, polos, jackets, shorts, tracksuits, lowers, and socks to ensure maximum comfort and performance for its customers.
- In September 2024, Jesse Palmer, former professional football player and television personality announced the launch of its new clothing line in collaboration with Fanatics. The 13-piece clothing line named J.Palmer features shorts, tapered joggers, shirts, quarter zips, full zips, and a blazer.
Sports Apparel Key Market Trends
- Gender-Neutral Activewear: Sports apparel companies should focus on developing and launching gender-neutral products as the confines of binary gender identification seem to be fading away around the world. As per global sports apparel market analysis, inclusivity is projected to be a key factor influencing the demand for sports apparel and other fashion products going forward.
- Adoption of Sustainable and Ethical Practices: Growing consumer preference for sustainable products and awareness regarding adoption of ethical practices are slated to make this an essential sports apparel market trend in the long run. Use of recycled materials, reducing energy consumption, and reducing water consumption are some key measures that could help sports apparel companies comply with this trend in the long run.
Sports Apparel Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per our analysis, increasing health and fitness consciousness among people and attraction to endorsements by leading celebrities and athletes are forecasted to drive up the demand for sports apparel over the coming years. However, the high availability of counterfeit products and intense market competition are slated to be key restraints for sports apparel market growth in the long run. Sports apparel brands should focus on maximizing their sales via online channels to amplify their revenue generation potential in the long run. The presence of leading sports apparel brands and the high influence of sports on fashion and culture are helping North America to spearhead global revenue generation potential through 2032 and beyond. Adoption of sustainable and ethical practices and launch of gender-neutral apparel is slated to create new opportunities for market players in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 197.45 Billion |
| Market size value in 2032 | USD 320.51 Billion |
| Growth Rate | 5.53% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sports Apparel Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sports Apparel Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sports Apparel Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports Apparel Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports Apparel Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sports Apparel Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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