Lettuce Market Regional Analysis

Global Lettuce Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.86 billion in 2024 to USD 5.36 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032). 

The Global Lettuce Market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability. 'Taylor Farms (USA) ', 'Fresh Express (USA) ', 'Dole Food Company (USA) ', 'Tanimura & Antle (USA) ', 'Church Brothers Farms (USA) ', 'Rijk Zwaan (Netherlands) ', 'Enza Zaden (Netherlands) ', 'Grimmway Farms (USA) ', 'Bard Valley Date Growers (USA) ', 'JV Smith Companies (USA) ', 'Ocean Mist Farms (USA) ', 'The Nunes Company, Inc. (USA) ', 'Markon Cooperative, Inc. (USA) ', 'Bowery Farming (USA) ', 'BrightFarms (USA) ', 'Plenty (USA) ', 'Infarm (Germany) ', 'Univeg Group (Netherlands) ', 'Florette (France) ', 'Grupo Alimentario IAN (Spain) '

A significant quantity of antioxidant chemicals, especially vitamin C and polyphenols, as well as fibre, contribute to lettuce's healing effects. However, there is a rising need for greater variety and more convenient services. A basic tossed salad is one of the simplest and quickest sorts of "strange" Western cuisine for customers to replicate at home. This rather unique manner of consuming a familiar favourite has considerable promise in the fresh produce market. It is ideal for weight control, requires no cooking, and has the all-important convenience element.

At this time of year, markets are extremely light for all leafy greens such as iceberg and romaine. Consumers may expect markets to be unpredictable for the next 2-3 weeks as the new region gets up and running. Yuma's growing region has seen freezing night-time temperatures, resulting in morning ice and harvest delays. Iceberg and Romaine lettuce fields have been impacted, with blistering and peeling. Producers anticipate that this quality issue will also lead to a shorter shelf life for processed/value-added lettuce packs.

The Asia Pacific dominated the global lettuce market in 2021 and is projected to show a similar trend over the forecast period followed by Europe and North America. China has been the world’s largest producer of fresh lettuce since 2006. China’s production reached from 11.4 million metric tons in 2006 to 14.32 million metric tons in 2020, which is a 25.6% increase. China holds more than 50% share in the global lettuce market followed by the United States and India. Furthermore, lettuce is mostly grown using hydroponics, with either the nutrient film technique (NFT) or the floating raft method, both of which are closed systems. The Asia Pacific is also one of the fastest growing hydroponics markets. Furthermore, A growing number of Asian-Pacific consumers are looking for fresh leafy vegetables that are pesticide-free and safe to eat raw is adding to the region’s growth.