USD 3.7 billion
Lettuce Market Size, Share, and Growth Analysis
Lettuce Market By Type (Butterhead, Leaf Lettuce), By Form (Fresh, Frozen), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30H2144 |
Region:
Global |
Published Date: April, 2024
Pages:
157
|Tables:
91
|Figures:
62
Format -
Lettuce Market Insights
Global Lettuce Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.86 billion in 2024 to USD 5.36 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).
The key reason driving this market's rise is the increased use of fresh lettuce. Because it serves as a base for salads, a topping for sandwiches, and an essential aspect of tacos and other foods, the product is becoming progressively popular in the marketplace. Provide buyers with a choice of lettuce alternatives to maximize sales in the category.
Lettuce, particularly leaf lettuce, includes a variety of nutrients that might help you stay healthy. Because it includes vitamin A, eating leaf lettuce can help keep your eyes and skin healthy. Folate, which can help prevent birth abnormalities, is abundant in leaf lettuce. Many leafy greens contain beta-carotene. Beta-carotene aids in the prevention of cancer, heart disease, and cataracts. Lettuce also includes iron, which can aid in the prevention of anaemia.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Frozen
Fastest Growth
Frozen
Growth Rate
4.2% CAGR
Global Lettuce Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Lettuce Market Segments Analysis
Global Lettuce Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Butterhead, Leaf Lettuce, and Others. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Lettuce Market Analysis by Type
The adoption of fresh lettuce is the primary factor fuelling this market's expansion. The product is becoming increasingly popular on the market because many people buy it on a weekly basis since it serves as a base for salads, a topping for sandwiches, and an important component of tacos and other dishes. To generate the maximum sales in the category, provide buyers with a variety of lettuce selections.
Global Lettuce Market Share By Type, 2021 (%)
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Lettuce Market Regional Insights
The Asia Pacific dominated the global lettuce market in 2021 and is projected to show a similar trend over the forecast period followed by Europe and North America. China has been the world's largest producer of fresh lettuce since 2006. China's production reached from 11.4 million metric tons in 2006 to 14.32 million metric tons in 2020, which is a 25.6% increase. China holds more than 50% share in the global lettuce market followed by the United States and India. Furthermore, lettuce is mostly grown using hydroponics, with either the nutrient film technique (NFT) or the floating raft method, both of which are closed systems. The Asia Pacific is also one of the fastest growing hydroponics markets. Furthermore, A growing number of Asian-Pacific consumers are looking for fresh leafy vegetables that are pesticide-free and safe to eat raw is adding to the region's growth.
Global Lettuce Market By Geography, 2021 - 2028
- Largest
- Fastest
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Lettuce Market Dynamics
Lettuce Market Driver
The lettuce (Lactuca Sativa l.) The Plant is one of the World's Most commercially important green vegetable crops.
- A significant quantity of antioxidant chemicals, especially vitamin C and polyphenols, as well as fibre, contribute to lettuce's healing effects. However, there is a rising need for greater variety and more convenient services. A basic tossed salad is one of the simplest and quickest sorts of "strange" Western cuisine for customers to replicate at home. This rather unique manner of consuming a familiar favourite has considerable promise in the fresh produce market. It is ideal for weight control, requires no cooking, and has the all-important convenience element.
Lettuce Market Restraint
Increase in Price
- Floods, conflict, and pandemics are the primary factors. Prices are also influenced by worldwide events. Fertilizer, for example, is up 120% from a year ago. Farmers' prices are rising because of the Ukraine conflict and Chinese lockdowns. Even China's shutdown is influencing the global supply chain. The costs of the pandemic are currently being borne by the food chain.
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Lettuce Market Competitive Landscape
The Global Lettuce Market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability.
Top Players in Lettuce Market
- Taylor Farms (USA)
- Fresh Express (USA)
- Dole Food Company (USA)
- Tanimura & Antle (USA)
- Church Brothers Farms (USA)
- Rijk Zwaan (Netherlands)
- Enza Zaden (Netherlands)
- Grimmway Farms (USA)
- Bard Valley Date Growers (USA)
- JV Smith Companies (USA)
- Ocean Mist Farms (USA)
- The Nunes Company, Inc. (USA)
- Markon Cooperative, Inc. (USA)
- Bowery Farming (USA)
- BrightFarms (USA)
- Plenty (USA)
- Infarm (Germany)
- Univeg Group (Netherlands)
- Florette (France)
- Grupo Alimentario IAN (Spain)
Lettuce Market Recent Developments
- In August 2022, Sweet Baby Butter Leaf, the newest lettuce type from Little Leaf Farms, has been released. Sweet Baby Butter Leaf lettuce has a delicate yet crisp texture and a sweet flavour.
Lettuce Key Market Trends
- At this time of year, markets are extremely light for all leafy greens such as iceberg and romaine. Consumers may expect markets to be unpredictable for the next 2-3 weeks as the new region gets up and running. Yuma's growing region has seen freezing night-time temperatures, resulting in morning ice and harvest delays. Iceberg and Romaine lettuce fields have been impacted, with blistering and peeling. Producers anticipate that this quality issue will also lead to a shorter shelf life for processed/value-added lettuce packs.
Lettuce Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Lettuce Market Analysis, the households were in high demand for pre-packaged lettuce as a result of lockdowns and the associated trend toward more home cooking. Salad kits with varied flavours, herbal fragrances, and seasonings have emerged as a viable food market trend.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.7 billion |
| Market size value in 2032 | USD 5.36 billion |
| Growth Rate | 4.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Lettuce Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Lettuce Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Lettuce Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Lettuce Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Lettuce Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Lettuce Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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