Global Polyphenols Market

Global Polyphenols Market Size, Share, Growth Analysis, By Product(Grape Seed, Green Tea), By Application(Functional Beverages, Functional Foods) - Industry Forecast 2023-2030


Report ID: SQMIG15C2056 | Region: Global | Published Date: March, 2024
Pages: 184 | Tables: 76 | Figures: 75

Global Polyphenols Market Insights

Global Polyphenols Market size was valued at USD 1.68 Billion in 2022 and is poised to grow from USD 1.80 Billion in 2023 to USD 3.19 Billion by 2031, at a CAGR of 7.4% during the forecast period (2024-2031).

The demand for natural and plant-based ingredients in the food, beverage, and dietary supplement industries is on the rise. Polyphenols, being derived from plant sources, align with this consumer trend. As consumers seek cleaner and more natural options, the demand for polyphenol-rich ingredients and products is increasing. Manufacturers are incorporating polyphenols into a wide range of products, including functional foods, beverages, supplements, and personal care products. The product's popularity is ascribed to its multiple health benefits, such as its ability to prevent diseases like diabetes, cancer, and aging. Furthermore, polyphenols are utilized in foods and beverages to supplement the diet with nutrients such as vitamins and minerals. Polyphenols include micronutrients & phytochemicals with antioxidant effects. Prebiotic characteristics are incorporated in the product, to boost the gut's population of bacteria in a way that is useful for overall health, weight control, and illness prevention.

Manufacturers are required to give new product options due to improvements in nutritional and medical goods that are also expected to boost sales during the forecast period. In 2021, the grapeseed sector dominated the marketplace in both revenue and volume. This is due to the product's usefulness in treating cardiovascular disorders, skin allergies, or eye diseases caused by diabetes and cancer.

Polyphenols are projected to gain traction in the field of functional foods first and foremost. They are termed functional foods because they provide health benefits that go beyond basic conventional nutrition. Changing demographics and increased health awareness are expected to have a favorable impact on the sector.

Market snapshot - 2024-2031

Global Market Size

USD 1.68 Billion

Largest Segment

Grape Seed

Fastest Growth

Green Tea

Growth Rate

7.4% CAGR

Global Polyphenols Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global Polyphenols Market By Product ($ Bn)
Global Polyphenols Market By Product (%)

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Global Polyphenols Market Segmental Analysis

The global polyphenols market is segmented on the basis of product, application, and region. Based on product, the market is segmented into grape seed, green tea, apple, peach, citrus, olive, berries, cocoa & coffee beans, potatoes, algae, pomegranate, and others. In terms of application, the market is segmented into functional beverages, functional foods, dietary supplements, cosmetics & toiletries, animal feed, dyes, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Polyphenols Market Analysis by Product

Grape seed products led the market in 2022, accounting for 44.1% of total sales. This is due to the fact that the seed is a byproduct of the grape juice and wine industries. Grape seed polyphenol extracts are high in antioxidants, which aid in the treatment of high cholesterol, as well as eye disorders connected with diabetes and cancer.

Green tea is the next most popular product category since it is a worldwide beverage that is widely eaten by health-conscious people. Green tea leaves include phenolic acids, flavonoids, & flavones that can account for up to 30% of their dry weight. Green tea consumption is good for treating health conditions such as excessive cholesterol, cancer, et atherosclerosis.

The cocoa & coffee bean segment is expected to grow as there is a clear correlation between wellness and cocoa antioxidants, owing to the considerable flavonoid concentration. Polyphenol extracts from cocoa & coffee beans are useful in the treatment of a variety of clinical conditions.

Polyphenols Market Analysis by Application

In 2022, the functional beverage applications category dominated the market, accounting for 32.7% of total revenue. This is due to the fact that functional drinks are rapidly becoming the most profitable application sector in the polyphenols business. They are stimulating drinks that help to prevent health problems in people of all ages. Over the projection period, functional beverages are expected to be driven by technological advancements and progress in product uptake.

Functional foods are predicted to be the market's second-largest application category. When ingested in sufficient quantities, functional foods have beneficial benefits on human beings, including better gut wellness and reduced inflammation in the intestines. increased consumer awareness of preventive healthcare due to reasons such as increased disposable income, rising consumer standard of life, and an aging population is expected to drive demand for the product.

Globally, life expectancy is increasing. One of the primary elements driving segment expansion is increased awareness of the function of nutrition in promoting overall well-being. Dietary supplements have grown in popularity among consumers looking for natural answers to a variety of health problems.

Global Polyphenols Market By Product, 2022 (%)

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Global Polyphenols Market Regional Insights

Asia Pacific dominated the market with a 45.6% revenue share in 2022. This is due to increased nutritional enrichment awareness in China, and India is likely to be a positive factor for regional market growth. Because of its growing population & rising disposable income, Asia Pacific has one of the world's greatest functional food marketplaces. In recent years, the Chinese government has launched a number of campaigns that highlight the benefits of eating healthy food.

In Europe, increasing levels of obesity are creating a positive growth atmosphere for healthy functioning foods and beverages. The region's polyphenol industry is expected to benefit from increased consumer spending and an understanding of the health benefits of dietary supplements.

Global Polyphenols Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Polyphenols Market Dynamics

Polyphenols Market Drivers

Increasing Consumer Awareness about Health Benefits

  • There is a growing awareness among consumers about the potential health benefits of polyphenols. Polyphenols are bioactive compounds found in fruits, vegetables, tea, cocoa, and other plant-based foods. They are known for their antioxidant and anti-inflammatory properties, which are believed to contribute to various health benefits, including cardiovascular health, cancer prevention, and improved immune function. The increasing consumer demand for natural and functional ingredients that promote health and well-being is driving the growth of the polyphenols market.

Growing Research and Development Activities

  • Research on polyphenols and their potential health benefits is expanding, contributing to market growth. Scientific studies investigating the various health effects of polyphenols are generating valuable data, which, in turn, fuels consumer interest and market demand. The growing body of evidence supporting the positive impact of polyphenols on health is encouraging further research and development, leading to the introduction of new polyphenol-based products.

Polyphenols Market Restraints

High Production and Processing Costs

  • The production and extraction of polyphenols can be a complex and expensive process. Obtaining high-quality polyphenol extracts requires specialized equipment, expertise, and often involves time-consuming procedures. The high production and processing costs can limit the availability and affordability of polyphenol-rich ingredients and products, hindering market growth.

Lack of Standardized Regulations and Labeling

  • The polyphenols market faces challenges related to regulatory frameworks and labeling requirements. The classification, labeling, and health claims associated with polyphenol-rich products vary across different countries and regions. The lack of standardized regulations and labeling guidelines can create confusion among consumers and hinder market growth. Clear and consistent regulations would provide a more conducive environment for the development and marketing of polyphenol-based products.

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Global Polyphenols Market Competitive Landscape

The polyphenols market is fragmented in nature, with global and regional companies present. These companies are increasing their consumer base as well as brand loyalty through large acquisitions with mergers, marketing efforts, and product releases. Furthermore, these players are developing new products such as white oats, oat bran, wheat porridge, and 100.0% organic components in diabetes foods with no chemical or hazardous substance.

Polyphenols Market Top Player’s Company Profiles

  • Chr. Hansen Holding A/S
  • Naturex (Givaudan)
  • Ajinomoto Co., Inc.
  • Indena S.p.A.
  • Barry Callebaut AG
  • Tianjin Jianfeng Natural Products Co., Ltd.
  • Layn Natural Ingredients Corp.
  • Sabinsa Corporation
  • Kemin Industries, Inc.
  • FutureCeuticals, Inc.
  • Xian Yuensun Biological Technology Co., Ltd.
  • Hunan Huacheng Biotech, Inc.
  • Monteloeder S.L.
  • Borges Mediterranean Group
  • Nektium Pharma S.L.
  • Golan Ventures Ltd.
  • Phenolaeis, Inc.

Polyphenols Market Recent Developments

  • In February 2024, NAI collaborated with Barentz to distribute CarnoSyn in Brazil. 
  • In October 2023, South Korean haircare brand ModaModa joined forces with Poland's MBF Group S.A. for distribution, marking its debut in the burgeoning European beauty sector. 
  • In September 2023, Kyowa Hakko expanded its presence in LATAM with a launch in Mexico. Partnering with Mexican manufacturer Quifaest, Kyowa Hakko aims to extend the availability of its Immuse postbiotic for immune support to a wider audience.

Global Polyphenols Key Market Trends

  • Increasing Consumer Demand for Natural and Plant-based Products: There is a growing consumer preference for natural and plant-based products across various industries, including food and beverages, dietary supplements, and personal care. Polyphenols, being naturally occurring compounds found in plants, align with this trend. Consumers are seeking polyphenol-rich ingredients and products as they perceive them to be healthier, sustainable, and free from synthetic additives or chemicals.
  • Rising Awareness of Health Benefits: The awareness of the potential health benefits associated with polyphenols is increasing among consumers. Scientific research has highlighted the antioxidant, anti-inflammatory, and other bioactive properties of polyphenols, linking them to various health benefits such as cardiovascular health, improved cognitive function, and anti-aging effects. This growing awareness is driving the demand for polyphenol-rich products as consumers actively seek out functional ingredients for health and well-being.
  • Growing Focus on Preventive Healthcare: With the rising prevalence of chronic diseases and increasing healthcare costs, there is a shift towards preventive healthcare. Consumers are proactively seeking ways to maintain and improve their health through lifestyle choices and dietary habits. Polyphenols, with their potential health-promoting properties, are gaining attention as part of a preventive healthcare approach. This trend is driving the demand for polyphenol-rich products that can be incorporated into daily diets or wellness routines.
  • Expanding Applications in Various Industries: Polyphenols are finding applications in a wide range of industries, including food and beverages, dietary supplements, cosmetics, and pharmaceuticals. In the food and beverage industry, polyphenols are used as natural additives, flavor enhancers, and coloring agents. In dietary supplements, polyphenol extracts are formulated into capsules, tablets, or powders for health benefits. Polyphenols are also utilized in skincare and personal care products due to their antioxidant and anti-aging properties. The versatility and broad applicability of polyphenols contribute to market growth.
  • Technological Advancements in Extraction and Formulation: The advancement of extraction techniques and formulation technologies has improved the efficiency and quality of polyphenol extraction and processing. Innovative extraction methods, such as ultrasound-assisted extraction and supercritical fluid extraction, help maximize polyphenol yields and preserve their bioactive properties. Formulation advancements enable the incorporation of polyphenols into various product formats, enhancing their stability, bioavailability, and ease of use.

Global Polyphenols Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global polyphenols market analysis, the demand for natural and plant-based ingredients in the food, beverage, and dietary supplement industries is on the rise. Polyphenols, being derived from plant sources, align with this consumer trend. As consumers seek cleaner and more natural options, the demand for polyphenol-rich ingredients and products is increasing. Manufacturers are incorporating polyphenols into a wide range of products, including functional foods, beverages, supplements, and personal care products. The product's popularity is ascribed to its multiple health benefits, such as its ability to prevent diseases like diabetes, cancer, and aging. Furthermore, polyphenols are utilized in foods and beverages to supplement the diet with nutrients such as vitamins and minerals. Polyphenols include micronutrients & phytochemicals with antioxidant effects. Prebiotic characteristics are incorporated in the product, to boost the gut's population of bacteria in a way that is useful for overall health, weight control, and illness prevention.

Report Metric Details
Market size value in 2022 USD 1.68 Billion
Market size value in 2031 USD 3.19 Billion
Growth Rate 7.4%
Base year 2022
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Grape Seed, Green Tea, Apple, Peach, Citrus, Olive, Berries, Cocoa & Coffee Beans, Potatoes, Algae, Pomegranate, and Others
  • Application
    • Functional Beverages, Functional Foods, Dietary Supplements, Cosmetics & Toiletries, Animal Feed, Dyes, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Chr. Hansen Holding A/S
  • Naturex (Givaudan)
  • Ajinomoto Co., Inc.
  • Indena S.p.A.
  • Barry Callebaut AG
  • Tianjin Jianfeng Natural Products Co., Ltd.
  • Layn Natural Ingredients Corp.
  • Sabinsa Corporation
  • Kemin Industries, Inc.
  • FutureCeuticals, Inc.
  • Xian Yuensun Biological Technology Co., Ltd.
  • Hunan Huacheng Biotech, Inc.
  • Monteloeder S.L.
  • Borges Mediterranean Group
  • Nektium Pharma S.L.
  • Golan Ventures Ltd.
  • Phenolaeis, Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Polyphenols Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Polyphenols Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Polyphenols Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Polyphenols Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Polyphenols Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Polyphenols Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Polyphenols Market size was valued at USD 1.68 Billion in 2022 and is poised to grow from USD 1.80 Billion in 2023 to USD 3.19 Billion by 2031, at a CAGR of 7.4% during the forecast period (2024-2031).

The polyphenols market is fragmented in nature, with global and regional companies present. These companies are increasing their consumer base as well as brand loyalty through large acquisitions with mergers, marketing efforts, and product releases. Furthermore, these players are developing new products such as white oats, oat bran, wheat porridge, and 100.0% organic components in diabetes foods with no chemical or hazardous substance. 'Archer Daniels Midland Company', 'Cargill, Incorporated', 'DuPont de Nemours, Inc.', 'Chr. Hansen Holding A/S', 'Naturex (Givaudan)', 'Ajinomoto Co., Inc.', 'Indena S.p.A.', 'Barry Callebaut AG', 'Tianjin Jianfeng Natural Products Co., Ltd.', 'Layn Natural Ingredients Corp.', 'Sabinsa Corporation', 'Kemin Industries, Inc.', 'FutureCeuticals, Inc.', 'Xian Yuensun Biological Technology Co., Ltd.', 'Hunan Huacheng Biotech, Inc.', 'Monteloeder S.L.', 'Borges Mediterranean Group', 'Nektium Pharma S.L.', 'Golan Ventures Ltd.', 'Phenolaeis, Inc.'

There is a growing awareness among consumers about the potential health benefits of polyphenols. Polyphenols are bioactive compounds found in fruits, vegetables, tea, cocoa, and other plant-based foods. They are known for their antioxidant and anti-inflammatory properties, which are believed to contribute to various health benefits, including cardiovascular health, cancer prevention, and improved immune function. The increasing consumer demand for natural and functional ingredients that promote health and well-being is driving the growth of the polyphenols market.

Increasing Consumer Demand for Natural and Plant-based Products: There is a growing consumer preference for natural and plant-based products across various industries, including food and beverages, dietary supplements, and personal care. Polyphenols, being naturally occurring compounds found in plants, align with this trend. Consumers are seeking polyphenol-rich ingredients and products as they perceive them to be healthier, sustainable, and free from synthetic additives or chemicals.

Asia Pacific dominated the market with a 45.6% revenue share in 2022. This is due to increased nutritional enrichment awareness in China, and India is likely to be a positive factor for regional market growth. Because of its growing population & rising disposable income, Asia Pacific has one of the world's greatest functional food marketplaces. In recent years, the Chinese government has launched a number of campaigns that highlight the benefits of eating healthy food.

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