Global Ketogenic Diet Market

Global Ketogenic Diet Market Size, Share, Growth Analysis, By Product(Supplement, Snacks), By Distribution Channel(Online, Offline), By Type(Organic, Non-organic) - Industry Forecast 2023-2030


Report ID: SQMIG30C2056 | Region: Global | Published Date: February, 2024
Pages: 162 | Tables: 90 | Figures: 76

Global Ketogenic Diet Market Insights

Ketogenic Diet Market size was valued at USD 9.7 billion in 2021 and is poised to grow from USD 10.14 billion in 2022 to USD 15.78 billion by 2030, growing at a CAGR of 5.65% in the forecast period (2023-2030).

Rising prevalence of overweight and obesity issues among the young generation, millennials, and working-class population is driving ketogenic diet market growth. Obesity is linked to a number of chronic diseases, including cardiovascular disease, diabetes, and high blood pressure, so the ketogenic diet has become an effective method of weight management. These health-related issues are expected to drive demand for a ketogenic diet during the forecast period. The obese population has grown significantly in recent years, increasing the demand for an effective weight-management diet. The ketogenic diet has gained popularity in recent years due to its positive results across all age groups. This diet is specifically a high fat and low-carbohydrate diet. There are four types of ketogenic diets: standard, cyclical, targeted, and a high-protein ketogenic diet.

More than 20 studies show that a ketogenic diet promotes weight loss and overall health. These factors are driving the global demand for ketogenic diets. Several studies conducted by The American College of Cardiology and the Academy of Nutrition and Dietetics have shown that ketogenic diets are effective in treating a variety of diseases, including obesity, epilepsy, brain injuries, Alzheimer's disease, Parkinson's disease, polycystic ovary syndrome, cancer, and cardiovascular diseases. This diet's excellent properties are increasing its popularity around the world.

US Ketogenic Diet Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 9.7 billion

Largest Segment

Supplements

Fastest Growth

Supplements

Growth Rate

5.65% CAGR

Global Ketogenic Diet Market, 2021-2028 ($ Mn)
Country Share for North America Region- 2021 (%)
Global Ketogenic Diet Market Size By Product, 2021-2028 ($ Mn)
Global Ketogenic Diet Market Size By Product, 2021-2028 (%)

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Global Ketogenic Diet Market Segmental Analysis

The global ketogenic diet market is segmented based on product, distribution channel, type, and region. Based on product, Ketogenic Diet Market is categorized into supplement, snacks, beverages, dairy, and others. Based on distribution channel, Ketogenic Diet Market is categorized into online, offline. Based on type, Ketogenic Diet Market is categorized into organic, non-organic. Based on region, Ketogenic Diet Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Ketogenic Diet Market Analysis by Product:

In 2019, the supplements segment emerged as the largest product segment, accounting for more than 50.0% of the market. Due to the wide range of products available in the ketogenic diet market, the segment is expected to maintain its lead over the forecast period. There are three types of supplements: powder, capsules, and oil. These supplements help to meet nutrient requirements without requiring significant changes to one's regular diet.

Owing to growing popularity of keto-specific food items among young consumers worldwide, the snacks segment is expected to grow at the fastest CAGR of 6.1% from 2020 to 2027. Manufacturers are releasing a variety of snack products that adhere to the ketogenic diet nutrients, allowing people to stick to their diet while also enjoying their snacks.

Ketogenic Diet Market Analysis by Distribution Channel:

From 2022 to 2028, the online sales channel is expected to grow at the fastest rate, with a CAGR of 6.2%. With the growing popularity of online shopping among the world's young and working-class populations, various e-commerce behemoths such as Amazon and Alibaba, as well as significant brick and mortar stores with deep pockets in the market, are foraying into the online distribution channel segment. Furthermore, as there are fewer intermediaries in this online channel, the profit margins are higher than in the offline distribution channel. These market trends are driving sales of ketogenic products through online distribution channels all over the world.

Global Ketogenic Diet Market By Product, 2021(%), 2021 (%)

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Global Ketogenic Diet Market Regional Insights

In 2021, North America held more than 35.0% of the global ketogenic diet market. The United States has the largest market for ketogenic diets. Strong awareness of a healthy diet among millennials in the United States is expected to expand market reach over the next few years. Owing to region's growing health consciousness, North America is expected to hold the largest share of the global ketogenic diet market during the forecast period. North American ketogenic diet product manufacturers are constantly expanding their product portfolio to meet customer demand. The ketogenic diet is becoming more popular as the prevalence of chronic diseases rises. Although the majority of North Americans are becoming more physically active, the obesity epidemic remains a major concern that leads to chronic cardiovascular diseases (CVD), high blood pressure, and cholesterol. North American food and beverage industry players are focusing on launching new products aimed at ketogenic dieters. Businesses in a variety of industries are responding positively to the ketogenic diet trend. For example, mobile apps related to the ketogenic diet, such as KetoApp and Carb Manager, are among the most popular health and wellness apps in North America.

From 2020 to 2027, Asia Pacific is expected to be the fastest-growing regional ketogenic diet market, with a CAGR of 6.2%. The growing overweight population in Asia Pacific countries like China and India presents significant long-term opportunities for the keto foods industry. These market trends are expected to increase demand for a ketogenic diet.

Global Ketogenic Diet Market By Geography, 2021- 2028, 2023-2030
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Global Ketogenic Diet Market Dynamics

Ketogenic Diet Market Drivers

  • Ketogenic beverages have gained popularity around the world, owing to their ability to provide instant energy. Consumption of ketogenic beverages, such as ketogenic coffee, is extremely beneficial to the body in a variety of ways. The beverages high in fat and low in carbohydrates are designed to provide energy to help accelerate ketosis, increasing the body's efficiency to burn more fat. This is expected to drive the growth of the ketogenic diets market over the forecast period. Furthermore, a well-formulated ketogenic diet has little to no negative effects on the general population and has the potential to be considered as a first-line approach to treating diabetes and obesity, boosting market growth.

Ketogenic Diet Market Restraint

  • Ketogenic diet has a slew of side effects, some mild, some severe, that have the potential to limit market growth. A ketogenic diet is high in saturated fat, which raises LDL cholesterol, which has been linked to heart disease. Other side effects include nutritional deficiency caused by a lack of micronutrients, constipation, and fuzzy thinking or brain fog. Furthermore, because of the high fat content, it can aggravate pre-existing liver problems. Staying on the keto diet for an extended period of time can have negative health consequences such as kidney stones, excess protein in the bloodstream, and headaches, among other things. These side effects may impede market growth during the forecast period.

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Global Ketogenic Diet Market Competitive Landscape

The market is fragmented in nature. The prominent players operating in the ketogenic diet market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions.

Top Players in the Global Ketogenic Diet Market

  • Nestle Health Science
  • Perfect Keto
  • Ample Foods
  • Pruvit Ventures, Inc.
  • Zenwise Health
  • BPI Sports
  • MusclePharm Corporation
  • Know Brainer Foods
  • Sports Research Corporation
  • Ancient Nutrition
  • Bulletproof 360, Inc.
  • Keto and Company
  • Kiss My Keto
  • Quest Nutrition
  • Ketologic
  • KetoSports
  • Julian Bakery
  • Love Good Fats
  • Dang Foods
  • Ketoned Bodies

Ketogenic Diet Market Recent Developments

  • In January 2022, Meal kit company Sunbasket merged with keto lifestyle company Pruvit ventures to provide consumers with at-home, fully ketogenic meal kits. The transaction was an all-stock deal, with Sunbasket and Pruvit becoming wholly-owned subsidiaries of PSB holdings, a new holding company.
  • In June 2021, Zenwise launched its new line of vegan Kombucha + Supplements that contain many of the benefits in a quick daily capsule. It packs a 1-2 punch of gut-friendly probiotics. Each formula is made with a unique blend of vegan ingredients that help promote digestive health.

Global Ketogenic Diet Key Market Trends

  • Consumers are always looking for quick and easy snacking options that they can grab on the go. For many people, time is a valuable commodity, so the ease of grabbing a bag of keto-friendly crackers or a low-carb protein bar is far more appealing.
  • As the keto diet gains popularity, brands have a great opportunity to get in front of big-box stores, supermarkets, and hypermarkets to bring their low-carb, high-protein snacks to the masses. Brands that already make or plan to make keto-friendly snacks should consider explicit labeling opportunities to help consumers quickly and easily identify keto products on the shelf. In the current market, this would be a significant differentiator.

Global Ketogenic Diet Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, millennials and generation Z consumers are focussing more on healthy and a good lifestyle. Many people consider ketogenic diet practices therapeutic. The desire to look good without makeup and to fight signs of aging is also contributing to the growth of the organic ketogenic diet market.

Report Metric Details
Market size value in 2021 USD 9.7 billion
Market size value in 2030 USD 15.78 billion
Growth Rate 5.65%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Supplement, Snacks, Beverages, Dairy, Others
  • Distribution Channel
    • Online, Offline
  • Type
    • Organic, Non-organic
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestle Health Science
  • Perfect Keto
  • Ample Foods
  • Pruvit Ventures, Inc.
  • Zenwise Health
  • BPI Sports
  • MusclePharm Corporation
  • Know Brainer Foods
  • Sports Research Corporation
  • Ancient Nutrition
  • Bulletproof 360, Inc.
  • Keto and Company
  • Kiss My Keto
  • Quest Nutrition
  • Ketologic
  • KetoSports
  • Julian Bakery
  • Love Good Fats
  • Dang Foods
  • Ketoned Bodies
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Ketogenic Diet Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Ketogenic Diet Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Ketogenic Diet Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Ketogenic Diet Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Ketogenic Diet Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Ketogenic Diet Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Ketogenic Diet Market size was valued at USD 9.7 billion in 2021 and is poised to grow from USD 10.14 billion in 2022 to USD 15.78 billion by 2030, growing at a CAGR of 5.65% in the forecast period (2023-2030).

The market is fragmented in nature. The prominent players operating in the ketogenic diet market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions. 'Nestle Health Science', 'Perfect Keto', 'Ample Foods', 'Pruvit Ventures, Inc.', 'Zenwise Health', 'BPI Sports', 'MusclePharm Corporation', 'Know Brainer Foods', 'Sports Research Corporation', 'Ancient Nutrition', 'Bulletproof 360, Inc.', 'Keto and Company', 'Kiss My Keto', 'Quest Nutrition', 'Ketologic', 'KetoSports', 'Julian Bakery', 'Love Good Fats', 'Dang Foods', 'Ketoned Bodies'

Ketogenic beverages have gained popularity around the world, owing to their ability to provide instant energy. Consumption of ketogenic beverages, such as ketogenic coffee, is extremely beneficial to the body in a variety of ways. The beverages high in fat and low in carbohydrates are designed to provide energy to help accelerate ketosis, increasing the body's efficiency to burn more fat. This is expected to drive the growth of the ketogenic diets market over the forecast period. Furthermore, a well-formulated ketogenic diet has little to no negative effects on the general population and has the potential to be considered as a first-line approach to treating diabetes and obesity, boosting market growth.

Consumers are always looking for quick and easy snacking options that they can grab on the go. For many people, time is a valuable commodity, so the ease of grabbing a bag of keto-friendly crackers or a low-carb protein bar is far more appealing.

In 2021, North America held more than 35.0% of the global ketogenic diet market. The United States has the largest market for ketogenic diets. Strong awareness of a healthy diet among millennials in the United States is expected to expand market reach over the next few years. Owing to region's growing health consciousness, North America is expected to hold the largest share of the global ketogenic diet market during the forecast period. North American ketogenic diet product manufacturers are constantly expanding their product portfolio to meet customer demand. The ketogenic diet is becoming more popular as the prevalence of chronic diseases rises. Although the majority of North Americans are becoming more physically active, the obesity epidemic remains a major concern that leads to chronic cardiovascular diseases (CVD), high blood pressure, and cholesterol. North American food and beverage industry players are focusing on launching new products aimed at ketogenic dieters. Businesses in a variety of industries are responding positively to the ketogenic diet trend. For example, mobile apps related to the ketogenic diet, such as KetoApp and Carb Manager, are among the most popular health and wellness apps in North America.

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Global Ketogenic Diet Market

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