USD 9.7 billion
Report ID: SQMIG30C2056 | Region: Global | Published Date: October, 2022 | Pages: 162 | Tables: 90 | Figures: 76
Global Ketogenic Diet Market size was valued at USD 9.7 billion in 2021 and is poised to grow from USD 10.14 billion in 2022 to USD 15.78 billion by 2030, growing at a CAGR of 5.65% in the forecast period (2023-2030).
Rising prevalence of overweight and obesity issues among the young generation, millennials, and working-class population is driving ketogenic diet market growth. Obesity is linked to a number of chronic diseases, including cardiovascular disease, diabetes, and high blood pressure, so the ketogenic diet has become an effective method of weight management. These health-related issues are expected to drive demand for a ketogenic diet during the forecast period. The obese population has grown significantly in recent years, increasing the demand for an effective weight-management diet. The ketogenic diet has gained popularity in recent years due to its positive results across all age groups. This diet is specifically a high fat and low-carbohydrate diet. There are four types of ketogenic diets: standard, cyclical, targeted, and a high-protein ketogenic diet.
More than 20 studies show that a ketogenic diet promotes weight loss and overall health. These factors are driving the global demand for ketogenic diets. Several studies conducted by The American College of Cardiology and the Academy of Nutrition and Dietetics have shown that ketogenic diets are effective in treating a variety of diseases, including obesity, epilepsy, brain injuries, Alzheimer's disease, Parkinson's disease, polycystic ovary syndrome, cancer, and cardiovascular diseases. This diet's excellent properties are increasing its popularity around the world.
US Ketogenic Diet Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 9.7 billion
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The global ketogenic diet market is segmented based on product, distribution channel, type, and region. Based on product, Ketogenic Diet Market is categorized into supplement, snacks, beverages, dairy, and others. Based on distribution channel, Ketogenic Diet Market is categorized into online, offline. Based on type, Ketogenic Diet Market is categorized into organic, non-organic. Based on region, Ketogenic Diet Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.
Ketogenic Diet Market Analysis by Product:
In 2019, the supplements segment emerged as the largest product segment, accounting for more than 50.0% of the market. Due to the wide range of products available in the ketogenic diet market, the segment is expected to maintain its lead over the forecast period. There are three types of supplements: powder, capsules, and oil. These supplements help to meet nutrient requirements without requiring significant changes to one's regular diet.
Owing to growing popularity of keto-specific food items among young consumers worldwide, the snacks segment is expected to grow at the fastest CAGR of 6.1% from 2020 to 2027. Manufacturers are releasing a variety of snack products that adhere to the ketogenic diet nutrients, allowing people to stick to their diet while also enjoying their snacks.
Ketogenic Diet Market Analysis by Distribution Channel:
From 2022 to 2028, the online sales channel is expected to grow at the fastest rate, with a CAGR of 6.2%. With the growing popularity of online shopping among the world's young and working-class populations, various e-commerce behemoths such as Amazon and Alibaba, as well as significant brick and mortar stores with deep pockets in the market, are foraying into the online distribution channel segment. Furthermore, as there are fewer intermediaries in this online channel, the profit margins are higher than in the offline distribution channel. These market trends are driving sales of ketogenic products through online distribution channels all over the world.
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In 2021, North America held more than 35.0% of the global ketogenic diet market. The United States has the largest market for ketogenic diets. Strong awareness of a healthy diet among millennials in the United States is expected to expand market reach over the next few years. Owing to region's growing health consciousness, North America is expected to hold the largest share of the global ketogenic diet market during the forecast period. North American ketogenic diet product manufacturers are constantly expanding their product portfolio to meet customer demand. The ketogenic diet is becoming more popular as the prevalence of chronic diseases rises. Although the majority of North Americans are becoming more physically active, the obesity epidemic remains a major concern that leads to chronic cardiovascular diseases (CVD), high blood pressure, and cholesterol. North American food and beverage industry players are focusing on launching new products aimed at ketogenic dieters. Businesses in a variety of industries are responding positively to the ketogenic diet trend. For example, mobile apps related to the ketogenic diet, such as KetoApp and Carb Manager, are among the most popular health and wellness apps in North America.
From 2020 to 2027, Asia Pacific is expected to be the fastest-growing regional ketogenic diet market, with a CAGR of 6.2%. The growing overweight population in Asia Pacific countries like China and India presents significant long-term opportunities for the keto foods industry. These market trends are expected to increase demand for a ketogenic diet.
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Ketogenic Diet Market Drivers
Ketogenic Diet Market Restraint
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The market is fragmented in nature. The prominent players operating in the ketogenic diet market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions.
Top Players in the Global Ketogenic Diet Market
Ketogenic Diet Market Recent Developments
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According to our analysis, millennials and generation Z consumers are focussing more on healthy and a good lifestyle. Many people consider ketogenic diet practices therapeutic. The desire to look good without makeup and to fight signs of aging is also contributing to the growth of the organic ketogenic diet market.
|Market size value in 2021||USD 9.7 billion|
|Market size value in 2030||USD 10.14 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
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For the Global Ketogenic Diet Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Ketogenic Diet Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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