Global Kefir Market

Global Kefir Market Size, Share, Growth Analysis, By Distribution Channel(Online, and Offline), By Product(Animal-based, and Plant-based) - Industry Forecast 2023-2030


Report ID: SQMIG30G2043 | Region: Global | Published Date: March, 2024
Pages: 198 | Tables: 61 | Figures: 75

Global Kefir Market Insights

Global Kefir Market size was valued at USD 1480 million in 2022 and is poised to grow from USD 1565.84 million in 2023 to USD 2458.29 million by 2031, at a CAGR of 5.8% during the forecast period (2024-2031).

The driving factors in the kefir market is the increasing awareness and preference for probiotic-rich foods and beverages among consumers. Probiotics are beneficial bacteria that support gut health and overall well-being. Challenges in the kefir market include competition from other fermented and probiotic products, as well as the need for consistent quality control and product innovation to meet consumer preferences. Market players need to continuously develop new flavors, formulations, and packaging to attract and retain consumers in this competitive landscape.

The global Kefir market represents the industry involved in the production and distribution of kefir, a fermented milk beverage known for its probiotic properties and health benefits. Kefir is made by fermenting milk with kefir grains, which contain a combination of bacteria and yeast cultures. It is known for its creamy texture, tangy flavor, and numerous health benefits, including improved digestion and immune system support. The purpose of the kefir market is to meet the growing consumer demand for healthy and functional food and beverage products.

The global kefir market serves the purpose of meeting consumer demand for healthy and probiotic-rich food and beverages. The driving factors include the increasing awareness of probiotics and their benefits. However, challenges such as limited availability of kefir grains and the need for quality control and innovation exist. The market presents opportunities for growth through product diversification and addressing emerging consumer trends.

US Kefir Market is poised to grow at sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 1480 million

Largest Segment

Animal-Based

Fastest Growth

Plant-Based

Growth Rate

5.8% CAGR

Global Kefir Market ($ Bn)
Country Share for Europe Region (%)
Global Kefir Market By Product ($ Bn)
Global Kefir Market By Product (%)

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Global Kefir Market Segmental Analysis

The global kefir market is segmented on the basis of distribution channel, product, and region. By distribution channel, the market is segmented into online, and offline. In terms of product, the market is segmented into animal-based, and plant-based. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Kefir Market Analysis by Distribution Channel

The offline distribution channel dominated the global kefir market, accounting for more than 85% of the total revenue in 2022. This channel includes various point-of-sale outlets such as specialty stores, mom and pop stores, department stores, convenience stores, hypermarkets, supermarkets, and superstores. The proximity of these physical stores and the availability of a wide range of kefir products motivate consumers to make purchases through offline channels. Additionally, many people prefer buying groceries through these channels as they often offer attractive discounts.

The online distribution channel is projected to witness the fastest growth with a CAGR of 6.4% from 2023 to 2030. This growth is driven by the increasing reliance of millennials on e-commerce platforms due to their need for convenience and busy lifestyles. Moreover, kefir is not a native food in Latin America and Asia Pacific regions, resulting in limited availability in physical stores. As a result, online channels are becoming increasingly popular for purchasing less common ingredients like kefir.

Kefir Market Analysis by Product

Animal-based products accounted for over 65% of the global revenue in the kefir market. These products, which are derived from cattle milk, continue to be favored by consumers in Scandinavia and Eastern European countries. The growth of animal-based kefir products in these regions can be attributed to early market entrants and high levels of product adoption.

Plant-based kefir products are projected to exhibit the fastest compound annual growth rate (CAGR) of 5.4% from 2023 to 2030. The increasing adoption of veganism is driving the demand for plant-based alternatives, including plant-based kefir. Plant-based kefir is also gaining popularity among individuals with milk allergies as it provides a suitable dairy-free option. A notable example is SQUAMISH WATER KEFIR CO., a Canadian company that offers sparkling water kefir in various flavors such as hibiscus, lemon ginger, blood orange, and mint. These beverages are free from dairy, gluten, and caffeine, and contain low levels of pre-digested sugar.

Global Kefir Market By Product, 2022 (%)

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Global Kefir Market Regional Insights

Europe has established itself as the largest regional market, holding a share of over 45.0% in 2022. The popularity of kefir products in households across countries like Belarus, Bulgaria, Denmark, Georgia, Greece, Moldova, Montenegro, North Macedonia, Romania, Russia, Serbia, Ukraine, Czechoslovakia, Sweden, Norway, and Switzerland contributes significantly to the growth of the industry in this region.

Asia Pacific is expected to experience the fastest compound annual growth rate (CAGR) of 5.6% from 2023 to 2030. This growth is attributed to countries such as Japan, Australia, and New Zealand, where consumers have shown increasing awareness of fermented milk products in recent years. In the Asia Pacific market, THE KEFIR COMPANY has gained popularity as a prominent player.

Global Kefir Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Kefir Market Dynamics

Kefir Market Drivers

Increasing Health Consciousness

  • The growing awareness among consumers about the health benefits of kefir acted as a major driver. In 2022, there was a notable rise in health-conscious individuals seeking functional and probiotic-rich foods. Kefir, with its digestive and immune health benefits, gained popularity as a natural and nutritious choice. For example, Lifeway Foods, a leading kefir producer, experienced increased demand for their products as health-conscious consumers prioritized gut health.

Expansion of Vegan and Dairy-Free Options

  • The rising adoption of veganism and lactose intolerance drove the demand for plant-based kefir products. In 2022, several companies launched innovative plant-based kefir alternatives, catering to the growing demand for dairy-free options. For instance, Good Karma Foods introduced a line of dairy-free probiotic drinkable yogurts, including kefir-style products, made from plant-based ingredients such as flaxseeds and coconuts.

Kefir Market Restraints

Limited Awareness in Certain Regions

  • Despite the overall growth of the kefir market, limited awareness and familiarity with kefir in certain regions posed a restraint. In 2022, kefir faced challenges in penetrating markets where fermented dairy products were not traditionally consumed. For example, in some countries in Latin America and Asia Pacific, kefir remained relatively unknown, resulting in limited market expansion.

Supply Chain Disruptions

  • Restrictions on transportation, closures of manufacturing facilities, and disruptions in the availability of raw materials impacted the production and distribution of kefir products. These challenges led to supply shortages and logistical difficulties, hindering market growth to some extent.

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Global Kefir Market Competitive Landscape

The global kefir market is highly competitive with the presence of several key players striving for market dominance. These companies engage in various strategies such as product innovation, partnerships, acquisitions, and expansion to gain a competitive edge. The competitive landscape of the global kefir market is characterized by intense competition, product innovation, and strategic partnerships. Key players in the industry continuously strive to enhance their market presence by introducing new flavors, expanding distribution networks, and focusing on consumer health and sustainability. This competition ultimately benefits consumers by providing a wide range of options and driving innovation in the kefir market.

Kefir Market Top Player’s Company Profiles

  • Nestlé S.A. (Switzerland)
  • Koninklijke FrieslandCampina N.V. (Netherlands)
  • Valio Ltd. (Finland)
  • Yakult Honsha Co. Ltd. (Japan)
  • Lactalis Group (France)
  • Müller Group (Germany)
  • General Mills Inc. (US)
  • Chobani LLC (US)
  • Yoplait (US)
  • Parmalat S.p.A. (Italy)
  • Grupo Lala (Mexico)
  • Arla Foods amba (Denmark)
  • Dean Foods Company (US)
  • Megmilk Snow Brand Co. Ltd. (Japan)
  • Yili Group (China)
  • Morinaga Milk Industry Co. Ltd. (Japan)
  • Savencia Fromage & Dairy (France)

Kefir Market Recent Developments

  • In September 2022, Danone S.A. launched a new range of organic kefir products with innovative flavors and formulations, aiming to capture a larger market share and meet consumer preferences for natural and organic options.
  • In July 2022, The Hain Celestial Group Inc. announced the acquisition of a plant-based kefir brand, further expanding their presence in the dairy-free kefir market and tapping into the rising demand for plant-based alternatives.
  • In January 2022, Lifeway Foods Inc., a prominent kefir producer, introduced a new line of probiotic shots to expand their product portfolio and cater to consumers' growing demand for convenient health-focused options.

Global Kefir Key Market Trends

  • Expansion of Flavored Varieties: In 2022, the kefir market witnessed a trend of expanding flavored varieties to cater to diverse consumer preferences. Manufacturers introduced new and exciting flavors to attract consumers and differentiate their products. Examples include companies like Lifeway Foods and The Coconut Collaborative, which introduced unique flavors like mango, matcha, and turmeric-infused kefir options.
  • Online Retail and E-commerce Growth: The trend of online retail and e-commerce continued to gain momentum in the kefir market in 2022. Consumers increasingly turned to online platforms for purchasing kefir products due to convenience, wider product availability, and home delivery options. This trend was further accelerated by the COVID-19 pandemic, which led to an increased preference for contactless shopping experiences.

Global Kefir Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global kefir market analysis,, the increasing consumer awareness regarding the importance of gut health and the demand for natural probiotic-rich foods have fuelled the market growth. Consumers are seeking healthier alternatives to traditional dairy products, and kefir fits the bill perfectly. Additionally, the rise of veganism and lactose intolerance has led to the development of plant-based kefir options, catering to a wider consumer base. The convenience of online retail platforms and the availability of a variety of kefir products have also contributed to the market's growth. However, the market faces challenges such as limited awareness in certain regions and supply chain disruptions. Despite these challenges, the kefir market presents ample opportunities for growth, particularly in untapped markets and innovative product offerings. Overall, the market analysis highlights the strong consumer demand for kefir and the potential for continued expansion in the future.

Report Metric Details
Market size value in 2022 USD 1480 million
Market size value in 2031 USD 2458.29 million
Growth Rate 5.8%
Base year 2022
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Distribution Channel
    • Online, and Offline
  • Product
    • Animal-based, and Plant-based
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestlé S.A. (Switzerland)
  • Koninklijke FrieslandCampina N.V. (Netherlands)
  • Valio Ltd. (Finland)
  • Yakult Honsha Co. Ltd. (Japan)
  • Lactalis Group (France)
  • Müller Group (Germany)
  • General Mills Inc. (US)
  • Chobani LLC (US)
  • Yoplait (US)
  • Parmalat S.p.A. (Italy)
  • Grupo Lala (Mexico)
  • Arla Foods amba (Denmark)
  • Dean Foods Company (US)
  • Megmilk Snow Brand Co. Ltd. (Japan)
  • Yili Group (China)
  • Morinaga Milk Industry Co. Ltd. (Japan)
  • Savencia Fromage & Dairy (France)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Kefir Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Kefir Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Kefir Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Kefir Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Kefir Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Kefir Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Kefir Market size was valued at USD 1480 million in 2022 and is poised to grow from USD 1565.84 million in 2023 to USD 2458.29 million by 2031, at a CAGR of 5.8% during the forecast period (2024-2031).

The global kefir market is highly competitive with the presence of several key players striving for market dominance. These companies engage in various strategies such as product innovation, partnerships, acquisitions, and expansion to gain a competitive edge. The competitive landscape of the global kefir market is characterized by intense competition, product innovation, and strategic partnerships. Key players in the industry continuously strive to enhance their market presence by introducing new flavors, expanding distribution networks, and focusing on consumer health and sustainability. This competition ultimately benefits consumers by providing a wide range of options and driving innovation in the kefir market. 'Lifeway Foods Inc. (US)', 'The Hain Celestial Group Inc. (US)', 'Danone S.A. (France)', 'Nestlé S.A. (Switzerland)', 'Koninklijke FrieslandCampina N.V. (Netherlands)', 'Valio Ltd. (Finland)', 'Yakult Honsha Co. Ltd. (Japan)', 'Lactalis Group (France)', 'Müller Group (Germany)', 'General Mills Inc. (US)', 'Chobani LLC (US)', 'Yoplait (US)', 'Parmalat S.p.A. (Italy)', 'Grupo Lala (Mexico)', 'Arla Foods amba (Denmark)', 'Dean Foods Company (US)', 'Megmilk Snow Brand Co. Ltd. (Japan)', 'Yili Group (China)', 'Morinaga Milk Industry Co. Ltd. (Japan)', 'Savencia Fromage & Dairy (France)'

The growing awareness among consumers about the health benefits of kefir acted as a major driver. In 2022, there was a notable rise in health-conscious individuals seeking functional and probiotic-rich foods. Kefir, with its digestive and immune health benefits, gained popularity as a natural and nutritious choice. For example, Lifeway Foods, a leading kefir producer, experienced increased demand for their products as health-conscious consumers prioritized gut health.

Expansion of Flavored Varieties: In 2022, the kefir market witnessed a trend of expanding flavored varieties to cater to diverse consumer preferences. Manufacturers introduced new and exciting flavors to attract consumers and differentiate their products. Examples include companies like Lifeway Foods and The Coconut Collaborative, which introduced unique flavors like mango, matcha, and turmeric-infused kefir options.

Europe has established itself as the largest regional market, holding a share of over 45.0% in 2022. The popularity of kefir products in households across countries like Belarus, Bulgaria, Denmark, Georgia, Greece, Moldova, Montenegro, North Macedonia, Romania, Russia, Serbia, Ukraine, Czechoslovakia, Sweden, Norway, and Switzerland contributes significantly to the growth of the industry in this region.

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Global Kefir Market

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