Hummus Market Regional Analysis

In 2022 North America accounted for the leading position. The key element boosting regional sales is the increased production and consumption of dips and spreads in the United States. According to the USA Dry Pea & LentCouncil,  Americans store & preserve their food in the refrigerator. Along with this, the region's growing acceptance of veganism is another element affecting customer demand for such plant-based dips. Furthermore, producers are developing fresh and appealing items to capture the attention of customers.

Europe is predicted to be the second-largest share in terms of revenue. The increasing popularity of this product across several European countries, particularly the United Kingdom, has led to growing regional sales. The country accounts for more than 45% of regional sales and is renowned as Europe's hummus capital.

Asia Pacific is predicted to be the market's fastest-growing region. A range of variables, including fast population increase, acceptance of cross-cultural meals, and disposable affluence, are currently driving higher product sales. India, Australia, and China are among the largest economies driving regional market expansion. Because it is a regional cuisine, retail sales of the product in the Middle East are rather low, and consumers prefer it freshly made rather than store-bought. South Africa and other countries, on the other hand are developing as a result of the growing vegan trend, rising population, and increasing per capita income.