Poultry Nutrition Market

Global Poultry Nutrition Market Size, Share, Growth Analysis, By Type(Carbohydrates, Fats), By Poultry Type(Broilers, Layers Hens), By Application(Broiler Feed, Layers Feed) - Industry Forecast 2024-2031


Report ID: SQSG30C2026 | Region: Global | Published Date: February, 2024
Pages: 244 | Tables: 97 | Figures: 70

Global Poultry Nutrition Market Insights

Poultry Nutrition Market size was valued at USD 184.82 billion in 2019 and is poised to grow from USD 191.98 billion in 2023 to USD 256.66 billion by 2031, growing at a CAGR of 3.87% in the forecast period (2024-2031).

Over the past decade, the production of most farm animal species has increased, and this trend is expected to continue in the coming future. The largest growth in output has occurred in the poultry industry, and this pattern is expected to persist. Both the global demand for chicken and eggs and the global supply of both are capable to serve the nutritional needs of the expanding population of the world. The poultry sector is playing a significant role in this vital development. Increased demand for animal goods, especially poultry meat and eggs has been observed in many developing countries as their economies have improved. These are some of the major factors for increasing demand for global poultry nutrition demand during the evaluation period.

US Poultry Nutrition Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 184.82 billion

Largest Segment

Broiler Feed

Fastest Growth

Broiler Feed

Growth Rate

3.87% CAGR

Global Poultry Nutrition Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Poultry Nutrition Market Size by Application, 2022-2028 ($ Bn)
Global Poultry Nutrition Market Size by Application, 2022-2028 (%)

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Global Poultry Nutrition Market Segmental Analysis

The Global Poultry Nutrition Market is segmented based on type, poultry type, application, and region. Based on type, the market is segmented into carbohydrates, fats, proteins, vitamins, minerals, and water. Based on poultry type, the market is segmented into broilers, layers hens, turkeys, ducks & geese, game birds, ratites, and pet birds. Based on application, the market is segmented into broiler feed, layers feed, and other poultry feed. Based on region, the global Poultry Nutrition market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Poultry Nutrition Market Analysis by Application

In 2022, the broiler feed sector represented more than 68% of the worldwide poultry nutrient application market, followed by the layer feed segment, which represented more than 28% of the nutrition market. This dominance is mostly attributable to the rising demand for poultry meat, which is anticipated to increase throughout the analysis period. Increasing population and awareness of the health advantages of animal protein are the primary drivers of this rising demand for poultry meat, combined with its easy availability and delicious flavor. The segment of layer feed is anticipated to experience great expansion during the forecast period, driven by the rising demand for eggs in various regions of the world due to their easy availability and high nutritional value. The demand for poultry farming will be driven by factors such as the need for chicken meat and eggs, which will propel the global poultry nutrition industry.

Poultry Nutrition Market Analysis by Poultry Type

In 2022, the broiler segment of the global poultry nutrition market had the biggest market share. This is because today's broiler strains grow faster and because improvements in processing have helped the broiler industry make new products that consumers want. During the time frame of the study, the layer segment is expected to grow the most. This is because developing countries like China, India, and Malaysia are getting more people and want more chicken eggs because they are easy to get and good for you. All of these things will drive the growth of the poultry nutrition market during the study period.

Global Poultry Nutrition Market By Application, 2021 (%), 2023 (%)

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Global Poultry Nutrition Market Regional Insights

In 2022, more than 47% of the global poultry nutrition market came from the Asia-Pacific. The Asia-Pacific region is densely populated with an increasing average income per person. This should help the market grow quickly in the region. The region is led by countries with growing economies, such as China, India, and Malaysia. It has an advantage over other places because it has easy access to cheap labor and good farmland. Since the region has a lot of people and their incomes are going up, it is expected that it will grow the fastest during the projected period.

Global Poultry Nutrition Market By Geography, 2022 - 2028, 2024-2031
  • Largest
  • Fastest

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Global Poultry Nutrition Market Dynamics

Poultry Nutrition Market Driver

Significant Demand for Poultry to Encourage a High Market Demand

  • The main thing that drives the poultry nutrition industry is the rise in demand for poultry meat products. The market is also growing because industrial livestock production is going up and the demand for organic feed is going up. Because poultry needs 60% protein, 13% fat, and 3% calcium, mostly poultry by-products and fish meal are used to meet these needs. 
  • About 50% of the live market weight of ruminants and 30% of the live market weight of poultry are made up of the by-product. These waste products are changed, ground up, and made available as a source of food for poultry.

Poultry Nutrition Market Restraint

Price Volatility of Feed Products is likely to restrain the market growth

  • The quality and price of feed products are two of the most important factors in this market, and suppliers play a key role in the poultry feed industry. 
  • To keep prices stable, poultry feed companies are likely to make more raw materials themselves. This will likely change how the market gets these materials.

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Global Poultry Nutrition Market Competitive Landscape

The Poultry Nutrition market is relatively fragmented, with a high level of competition. Few large players, like J.D. Heiskell & Co, Tyson Foods, Inc., and Cargill Inc., now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability.

Poultry Nutrition Market Top Player’s Company Profiles

  • Cargill Inc. (US)
  • Land O’Lakes, Inc. (US)
  • Tyson Foods, Inc. (US)
  • Alltech (US)
  • ADM Animal Nutrition (US)
  • Perdue Farms Inc. (US)
  • J.D. Heiskell & Co. (US)
  • Kent Nutrition Group, Inc. (US)
  • Hi-Pro Feeds, Inc. (US)
  • Southern States Cooperative (US)
  • Anko Food Machine Co. Ltd. (US)
  • Godrej Agrovet (India)
  • Avanti feeds (India)
  • V H Group (India)

Poultry Nutrition Market Recent Developments

  • In August 2022, Singapore's first "Zero Waste" poultry processing facility is a joint effort between the National University of Singapore and poultry company Leong Hup Singapore.
  • In April 2022, Evonik announced the first edition of the MetAMINO® ATLAS. It increases the bioavailability of supplementary methionine sources in animal diets.

Global Poultry Nutrition Key Market Trends

  • Growing Use of Additives: The current trend seen in the global poultry nutrition industry is the increasing use of additives in poultry feed. Farmers can improve FCR performance by supplementing feeds with vitamins, minerals, enzymes, probiotics, and prebiotics, all of which are growing in popularity. This has resulted in a rise in recent years in the need for conventional feed. 
  • Custom products in demand: The demand for custom products is in high demand owing to the convenience and ease of availability.

Global Poultry Nutrition Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, the Global Poultry Nutrition Market is segmented based on type, poultry type, application, and region. North America, Europe, Asia-Pacific, South America, and MEA dominate the nutrition market. Increasing demand for poultry meat and eggs will propel the global poultry nutrition industry. In 2022, more than 45% of the global poultry nutrition market came from the Asia-Pacific. This is because countries like China, India, and Malaysia are densely populated and poultry products forms an inseparable diet for people here. The region has a lot of people and an increasing average income per person which should help the market grow.

Report Metric Details
Market size value in 2023 USD 184.82 billion
Market size value in 2031 USD 256.66 billion
Growth Rate 3.87%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Carbohydrates, Fats, Proteins, Vitamins, Minerals, water
  • Poultry Type
    • Broilers, Layers Hens, Turkeys, Ducks & Geese, Game Birds, Ratites, Pet Birds
  • Application
    • Broiler Feed, Layers Feed, Other Poultry Feed
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Cargill Inc. (US)
  • Land O’Lakes, Inc. (US)
  • Tyson Foods, Inc. (US)
  • Alltech (US)
  • ADM Animal Nutrition (US)
  • Perdue Farms Inc. (US)
  • J.D. Heiskell & Co. (US)
  • Kent Nutrition Group, Inc. (US)
  • Hi-Pro Feeds, Inc. (US)
  • Southern States Cooperative (US)
  • Anko Food Machine Co. Ltd. (US)
  • Godrej Agrovet (India)
  • Avanti feeds (India)
  • V H Group (India)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Poultry Nutrition Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Poultry Nutrition Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Poultry Nutrition Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Poultry Nutrition Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Poultry Nutrition Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Poultry Nutrition Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Poultry Nutrition Market size was valued at USD 184.82 billion in 2019 and is poised to grow from USD 191.98 billion in 2023 to USD 256.66 billion by 2031, growing at a CAGR of 3.87% in the forecast period (2024-2031).

The Poultry Nutrition market is relatively fragmented, with a high level of competition. Few large players, like J.D. Heiskell & Co, Tyson Foods, Inc., and Cargill Inc., now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Cargill Inc. (US)', 'Land O’Lakes, Inc. (US)', 'Tyson Foods, Inc. (US)', 'Alltech (US)', 'ADM Animal Nutrition (US)', 'Perdue Farms Inc. (US)', 'J.D. Heiskell & Co. (US)', 'Kent Nutrition Group, Inc. (US)', 'Hi-Pro Feeds, Inc. (US)', 'Southern States Cooperative (US)', 'Anko Food Machine Co. Ltd. (US)', 'Godrej Agrovet (India)', 'Avanti feeds (India)', 'V H Group (India)'

The main thing that drives the poultry nutrition industry is the rise in demand for poultry meat products. The market is also growing because industrial livestock production is going up and the demand for organic feed is going up. Because poultry needs 60% protein, 13% fat, and 3% calcium, mostly poultry by-products and fish meal are used to meet these needs. 

Growing Use of Additives: The current trend seen in the global poultry nutrition industry is the increasing use of additives in poultry feed. Farmers can improve FCR performance by supplementing feeds with vitamins, minerals, enzymes, probiotics, and prebiotics, all of which are growing in popularity. This has resulted in a rise in recent years in the need for conventional feed. 

In 2022, more than 47% of the global poultry nutrition market came from the Asia-Pacific. The Asia-Pacific region is densely populated with an increasing average income per person. This should help the market grow quickly in the region. The region is led by countries with growing economies, such as China, India, and Malaysia. It has an advantage over other places because it has easy access to cheap labor and good farmland. Since the region has a lot of people and their incomes are going up, it is expected that it will grow the fastest during the projected period.

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Poultry Nutrition Market

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